1、电子商务英语讲义讲 稿Unit one Electronic Commerce SummaryText A Electronic Commerce(EC) Theory一、单词讲解（Word Study）1、Frequently adv.常常，频繁地Buses run frequently from the city to the airportEg:Buses run frequently from the city to the airport.公共汽车频繁地从城市驶往机场。Eg:His speech was frequently interrupted by stormy applaus
2、e.他的演说不时被暴风雨般的掌声打断。Eg:He comes to visit me frequently.他经常来看我。【词义辨析】always often usually frequently repeatedly regularly 这些副词均表示频度。always: 总是，永远。语气最强，指在一切时候，没有例外。often: 经常，语气弱于always,侧重动作发生的次数具有经常性，具体时间意味不强。usually: 通常，通例地，指习惯性动作，频度仅次于always，较often大，偶尔有间隔。frequently: 时常，经常，与often同义，可通用，但较正式，强调次数频繁。re
3、peatedly: 屡次，强调次数多，但反复的频率不一定均匀。regularly: 用于修饰经常而有规律性的动作。2、overuse vt.过度使用 n.使用过度Eg:Dont overuse a causal connective like because.不要过多地使用像 because 这样表示原因的连接词。Eg:Overuse of the internet has become a household worry in China.过度使用网络在中国已经成为一种家庭烦恼。abuse 滥用3、discard vt.丢弃；抛弃 vi.丢牌 n.丢牌；废牌Eg:He discarded h
4、is winter clothing.他把冬天穿的衣服都丢弃了。Eg:History discarded him.他被历史所抛弃。Eg:Youve got to discard before you can pick up another card.你得先打出一张牌，才能拿另一张牌。【词义辨析】discard scrap shed 这些动词都有“抛弃、丢弃”之意。discard:指把具体的东西抛掉不要，着重扔、丢的动作。scrap:指抛弃过时，不再有用的东西。shed:指毛发、皮肤、叶等经过某种自然的过程而脱落。【词义辨析】discard scrap shed 这些动词都有“抛弃、丢弃”之意。
5、discard: 指把具体的东西抛掉不要，着重扔、丢的动作。scrap: 指抛弃过时，不再有用的东西。shed: 指毛发、皮肤、叶等经过某种自然的过程而脱落。4、definition n.定义；阐释；清晰度Eg:To give a definition of a word is more difficult than to give an illustration of its use.给一个词下定义要比举例说明它的用法困难。define v. 规定；限定；定义；解释Eg:How do you define laziness?你是怎么定义懒惰的呢?5、framework n.框架；体系；结构E
6、g:They established a basic framework of ground rules for discussions.他们建立了讨论的基本准则的基本框架。6、virtually adv.实际上；几乎Eg:Its not an agreement as such, but it will have virtually the same effect as one.它算不上是协定, 但实际上起协定的作用。7、incorporate v.合并；组成公司 adj.合并的；公司组织的Eg:I will incorporate the new findings in my report
7、.我要把新发现并入我的报告。Eg:Many of your suggestions have been incorporated in the new plan.你的很多建议已经被纳入新计划中。【词义辨析】absorb suck digest incorporate 这些动词均有“吸收”之意。absorb: 普通用词，词义广泛，既可指吸收光、热、液体等具体东西，又可指吸收知识等抽象概念的东西。suck: 作“吸收”解时，可与absorb换用，但还可有“吮吸”之意。digest: 侧重在消化道内改变食物的化学结构后被人体吸收。incorporate: 指一物或多物与它物相融合，形成一整体。8、s
8、trategic adj.战略的；重要的；基本的Eg:These are our strategic objectives and our high ambitions.这就是我们的战略目标，这就是我们的雄心壮志。Eg:It was necessary to seize and control the main strategic points.必须占领和控制主要的战略据点。9、perspective n.远景；看法；透视 adj.透视的Eg:A fine perspective opened out before us.一幅美丽的远景展开在我们眼前。From/in the perspecti
9、ve of 从视角来看In ones perspective 从某人的视角来看10、exchange vt.交换，调换，交易 n.找零11、communication n.通信Eg:Most important of all, computers create wide communication around the world.最重要的是,计算机在世界范围内建立了广泛的交流。communicate with 与某人交流12、delivery n.传递；交付；递送；分娩；转让；演讲姿态；投球Eg:The snowstorm delayed the delivery of the mail.那
10、场暴风雪延误了邮件的递送。13、means n.方法；手段；收入；财产Eg:Are there any means of getting there?有什么方法可以到那里吗？【词义辨析】manner method way mode fashion means approach 这些名词均含“方法、方式”之意。manner: 多指行动的特殊方式或独特的方法。method: 指有系统、有条理地办事或解决问题的方法。way: 普通用词，可指一般的方法，有时也指个人的方法或方式，也可指特殊的方式或方法。mode: 书面用词，常指因个人爱好或传统习俗等因素而遵循的方法。fashion: 着重独特的程序或
11、方式，尤指个人的偏爱或习惯。means: 指为达到某种目的或目标而采用的方法、手段或途径。approach: 指从事某事的特别方法、途径。14、application n.应用；申请；专心；应用程序Eg:The application of new scientific discoveries to industrial production methods usually increases efficiency.把新的科学发现运用到工业生产上,通常可以提高效率。Apply sth to sth【词义辨析】application request 这两个名词均有“申请、请求”之意。applic
12、ation: 指用书面形式提出申请或请求。request: 普通用词，侧重指提出有礼貌或诚意的请求，能否得到满足并无多大把握。15、capability n.实际能力，性能【词义辨析】ability capacity capability genius talent competence faculty gift aptitude 这些名词均可表示人的“能力，才能”之意。ability: 普通用词，指人先天的或学来的各种能力。capacity: 侧重指人的潜在能力，通常不指体力，多指才智，尤指接受与领悟能力。capability: 多用于人，指胜任某项具体工作的能力，也指本身具有、尚未发挥的潜
13、在能力。常与of或for连用。genius: 语气最强，指天赋的高度才能与智力。talent: 着重指人某方面具有可发展和培养的突出天赋才能，但语意比genius弱。competence: 正式用词，侧重指令人满意的业务能力与水平，达到胜任某项工作等的要求。faculty: 指特殊的才能或智力。gift: 着重个人的天赋的才能或在某方面的显著本领，常暗含不能用一般规律作解释的意味。aptitude: 多指先天或后天习得的运用自如的能力，常暗示接受能力强，能迅速掌握一种学术训练或艺术技巧。16、collaborate vi.合作；通敌【词义辨析】collaborate cooperate 这两个
14、动词均含“合作”之意。collaborate: 多指文化领域中，文艺、科学等方面有明确目的合作。cooperate: 指为相互支持或行动而进行的合作或协作，强调通力合作。17、restrict vt.限制；约束 restrict doing sthEg:In a move to restrict imports, the government raised custom duties.政府在限制进口的措施中提高了关税。【词义辨析】limit confine restrict 这些动词均有“限制，限定”之意。limit: 一般指事先确定空间、时间或数量的极限，一旦超越限度，就会造成不良结果。当然
15、也可指不事先规定，而且自然的或固有的界限。confine: 侧重施加不可逾越的限制，有时暗示束缚、囚禁。restrict: 指把某人或物限制在一定范围之内。18、preclude vt.阻止；排除preclude someone from something 使某人不能做某事二、Phrases and Expressions1、pick up v.捡起；收集；继续；得到Eg:He picked up the child and put her on his shoulders.他抱起孩子让她骑在自己的肩膀上。2、refer to vt.涉及；指的是；提及；参考；适用于Eg:Dont refer
16、 to this matter again, please.请不要再提这件事了。3、not onlybut also 不仅 . 而且 .Eg:Not only did he turn up late, he also forgot his books.他不但来迟了，还忘了把书带来。4、according to prep.按照；根据；取决于prep.按照；根据；取决于Eg:In dictionaries, words are listed according to their orthography.按字母顺序。5、be familiar with 熟悉； 通晓； 精通 Eg:I am not
17、familiar with chemical terms.我不熟悉化学术语。6、be different from 和 . 不同Eg:Their school is different from ours.他们的学校与我们的不同。7、be in place 在适当的位置； 恰当的Eg:I like to have everything in place.我喜欢把一切东西都在适当的位置。8、engage in 从事于Eg:I have no time to engage in gossip.我无暇闲聊。9、dozens of 几十Eg:The young astress has starred
18、in dozens of films.这个青年女演员主演了几十部电影。10、be dependent on 取决于； 依赖 .Eg:This order can be dependent on your locale setting.此顺序取决于区域设置。三、Notes（文中重点、难点句型讲解）1、This section is intended to clear the ground and examine the definition of electronic commerce and introduce its framework.clear：使弄清楚，使清晰eg：clear ones
19、 mind about sth 弄清楚某事2、to see a story about some facet of electronic commerce.Story：（新闻）记事，报道；值得报道的人物（或事实）eg：a news story 新闻报道 a feature story 特写3、Electronic commerce is an emerging concept that describes the process of buying and selling or exchanging of products, services, and information via comp
20、uter networks including the Internet.（1）这里的that引导的是定语从句，修饰前面的先行词concept.（2）via是through的意思，作“通过（手段）”解释。eg: The contract established via ora negotiation can hadly provide such evidence as human testimony and material evidence.通过口头协商而缔结的合同难以提供像证明人和证明材料这样的证明。4、EC is a tool that address the desire of fir
21、ms, consumers, and management to cut service costs while improving the quality of goods and increasing the speed of service delivery.这里的while improving the quality of goods and increasing the speed of service delivery.等同于while EC improves the quality of goods and increasing the speed of service deli
22、very.当从句的主语和主句的主语相同时，从句的主语可省略，代以现在分词短语。5、It refers to a broder definition of EC, not only buying and selling but also servicing customers and collaborating with business partners, and conducting and electronic transactions within an organization.not onlybut also 后接两个现在分词短语作主语6、While transactions are
23、 conducts via electronic devices, they may be transported using either traditional physical shipping channels, such as a ground delivery service, or digital mechanisms, such as the download of a product from the Internet.eitheror 或者或者， 不论还是Either you come in person, or you trust someone with the mat
24、ter.要么你自己来，要么就委托人来处理这件事。7、The narrower definition is that electronic commerce is the whole process in which people, who master information technology and business regulation and rules, systematically use electronic tools and efficiently and low-costly engage in all kinds of activities centering on t
25、he exchange of commodities and services in highly technically and economically advanced society.这里的in which peopleeconomically advanced society, 是定语从句，修饰前面的先行词process。但在该定语从句中嵌套了另一个定语从句，那就是who master information technology and business regulation and rules，修饰先行词people。该句中还有一个现在分词短语centering on the e
26、xchange of commodities and services作定语，修饰前面的activities。在翻译过程中要注意两个定语从句和一个现在分词处理的位置。8、Increasingly, business are using electronic mechanisms to distribute informationAnd provide customer support. Increasingly放在句首作状语，用来修饰整个句子，可表示说话人对这句话的态度或作为对这句话内容的归纳性评注。一般，副词置于句首，并用逗号与主句隔开，这种用法被称作状语前置。表示的是强调，类似的用法如下：
27、Clearly, he isnt telling the truth. 显然他没说真话。Luckily, he wasnt at home that day. 幸运的是，那天他不在家。9、Traditional EDI systems allow pre-established trading partners to electronically exchange business data.allow sb to do sth 允许某人做某事 Parents seldom allow their children to touch electricity wires. 家长很少允许孩子去摸电
28、线They are allowed to enter the university for studying. 他们被批准入学了【词义辨析】allow let permit leave authorize 这些动词均含“让、允许”之意。allow: 普通用词，侧重听任、默许或不加阻止。在正式场合可用来表客气的请求。let: 常用词，用于各种非正式场合，语气最弱，指允许或无力阻止某事，暗示漠不关心或听之任之。permit: 正式用词，在多数场合可与allow换用，语义最强，指准许某人做某事，含权威或正式的意味。leave: 侧重不加干涉。authorize: 语气最强，指权威性的允许与认可。【词
29、语用法】（1）allow有“给”的意思，后可以加双宾语。 He allows his son ￥10 a week.（2）permit和allow两词的用法和意思相近。两者可以通用，均指“允许”，且后面都可加宾语加不定式。当不存在宾语的时候，两词后加动名词。allow和permit还常用于被动语态。但allow可与副词搭配使用，而permit不行。此外，allow有“容许，并不禁止”的意思，而permit指“准许”，比allow更正式化。 Allow/Permit me to congratulate you on your success.We do not allow/permit smo
30、king in the kitchen.Smoking is not allowed/permitted in the kitchen.She wouldnt allow me in.Nothing is permitted, everything is allowed.一切都不准许，但也并不禁止。（3）allow of同admit of一样，指“有的余地”。 The question allows of no dispute.四、课后习题讲解。 由学生自主完成作业后，进行答案矫正。以及回复工作邀请的英语电邮写作练习。【教学后记】：讲 稿Unit two Trading Modes of E-
31、commerceText A Understanding B2C E-commerce一、单词讲解（Word Study）1、launch v.发起；推出（新产品）；发射；使(船)下水 n.发射；产品推介The company researched the market demand and decided to launch their new product.这家公司调查了市场需求，决定推出新产品。【词语用法】launch sb in/into sth表示“使某人开始做某事”。 He launched his son in/into business.他使自己的儿子开始经商。launch作名词表示“发射，（船）的下水”时，常作定语，如the lauch of a space vehicle（航天器的发射）。2、estate n.财产；遗产；房地产；状态；庄园【词义辨析】wealth assets estate goods property resources 这些名词均有“财产、财富”之意。wealth: 普通用词
