1、商务英语ProjectProjectWe plan to set up a company called “Cozy Life”. The slogan of it is “we color the world”. Actually it is a management platform, the company itself does not make products, but look for products of good quality all around.Business model : we combine the real world stores with e-comme
2、rce, which can meet different needs of consumers like online shopping and real world stores shopping at the same time .Head: introduces ABC business operation mode, briefly describes how it works and makes a profit. And summarizes its advantages, compared with the traditional business model.A. purch
3、asing: select a series of unique and excellent products developed by well-known manufacturers and researchers , focus on quality, kinds, safety, etc. Strive to grasp the latest trends of market, and constantly launch new and exciting products.B. marketing: come up with ideas for all kinds of promoti
4、on, discount,redemption activities. Including weekly special promotions, monthly new products to give discount, credit card points and exciting shopping rewards programs and so on.C. product service: open real world stores, and be responsible for the delivery of online shopping goods from nearest di
5、stribution to the customers.D. training: solve customers problems, develop the market on the Internet, record training courses to attract more people to become business owners. Launch face-to-face communication activities on a regular basis to exchange experiences. E. data management: include VIP me
6、mbers, business owners, and various kinds of electronic profit points management. Communicate with customers to know where we need to improve. Use text message or email to follow up, regularly send some warm wishes and companys recent activities and so on.IntroductionOur team plan to set up a compan
7、y called “Cozy Life”. The slogan of it is “we color the world”. Actually it is a management platform, the company itself does not make products, but look for products of good quality all around.Firstly, I will introduce ABC business operation mode, then briefly describe how it works and makes a prof
8、it, finally summarize its advantages, compared with the traditional business model.So whats ABC business operation model? It is a e-commerceplatformin production,management, consumptionas a whole,built by agents,businessand consumers. And among them, each group of people can be changed between the t
9、hree.We combine the real world stores with e-commerce, which can meet different needs of consumers like online shopping and real world stores shopping at the same time. The network makes a contribution to thetransmission of information and the promotion of sales. Traditional methods are responsible
10、for distribution and products service. There is a clear division of labor. Then each departmentcarries out their duties to achieve the perfect combination ofvirtual and realeconomy.Theconcept of group purchaseallianceattracts many businesses, and their production involves in all aspects of our lives
11、.Our unique business model is an innovative & synergistic balance of 5Ps - Product, Price, Place, Promotion, Profit Plan. As all you know, high quality, low price,good location and attractive promotion are necessary for business. You may have a question whats Profit Plan?When you become a business o
12、wner, we offer you an unprecedented “no breakaway” profit plan. Each person you introduce becomes part of your branch network. There is no limit on the number of branches or levels in your network. Your branches are never separated from you. There are no geographical boundaries and no limit to the m
13、oney you can earn. We give you a truly unlimited income potential as your network can grow virtually anywhere in the world. Then you may have a question :how to join us and make a profit? First of all,you can becomethe suppliers or recommendsuppliersto us, so that you will get a discount while purch
14、asing. Meanwhile guiding consumption is also a good option. The more people you attract to buy our goods, the more points you will earn. And credit card spending also has a positive influence on points. In addition, you can open a chain storetoearn a profit. Finally it is also possible for all of yo
15、u to recommendbusiness allianceto getthe rebate.The bottom line of our company is to provide a lucrative opportunity for business owners and high quality, competitively priced products for consumers. Compared with the traditional business model, such as Alibaba b2b model, jingdong mall b2c model, ta
16、obao c2c model, we have some obvious advantages. Our company has formed a kind ofinnovation ,a win-win situationof the business platform. It is essentially alarge onlineWAL-MART,it sellsthe products of daily life to consumersneeds. Faced with the lowest price,the bestservice, high quality of product
17、s, consumerswill buy more and become morereliable to us. So that more and more people will join us and help us set up a corporate image. In summary, we have a promising prospect. Thats all ,thank you. Now ,Lets welcome next speaker.Part 2: PurchasingThe slogan of our company is “We color the world”.
18、 So, all kinds of goods can be found in Cozy Life. This will be done by our Purchasing Department to a great extent, for the purchasing is the process of getting right product into a facility at the right time and in a form that meets the pre-established standards for quantity, quality and price.In
19、Cozy Life, the staff in Purchasing Department is roughly divided into 4 groups: Information Collection Group, Executive Group, Transport Group and Strategic Decision Group.Information Collection Group is mainly responsible for market research. Knowing the needs of people and selecting excellent prod
20、ucts for them. There will be a lot of work in this process. For example, quality, kinds, safety and so on need to be concerned. Different commodities have different characters. In Cozy life, goods will be classified into several departments. In Electronics & Office, price/performance ratio, stabilit
21、y, user experience needs to be emphatically considered. In the category of Food & Household, production date, component, batch lot, and manufactory of the commodities need to be listed to show people the detail parameter, for healthy and safety is the most important thing for customers. In order to
22、meet the needs of people better, Information Collection Group also need know manufacturers well, such as reputation, process scale, location of the factory etc. By weighing various factors comprehensively, finally, Information Collection Group will provide some options for Executive Group.Base on th
23、e options provided by Information Collection Group, Execute Group is mainly responsible for talking with merchants. In this process, our staff will again confirm the truthfulness and accuracy of the information. In accordance with site inspection and analysis, Execute Group in the end make decision
24、whether to buy or buy which one.The task of Transport Group is clear but heavy. They are responsible for taking commodities from factory to our company. In order to protect the goods better, container freight vehicle is our transportation means, and refrigerator wagon is used for the food and vegeta
25、bles.Apart from 3 groups above, we have another mysterious group. Yes, its our Strategic Decision Group. Different from Information Collection Group, the staff of Strategic Decision Group is focusing the future. Our company has promise to offer the customers the latest and excellent products. So, we
26、 have to strive to grasp the latest trends of the market. Joining fashion show, talking with influential, and focusing on society are all our approaches to make strategic decision for our company.Purchasing department is merely a part in our company, but everyone in our department hold the same beli
27、ef in our heart: Do our duties well and offer better service to the consumers. Finally people will save money and live better. This is also the goal we will achieve in the near future. “Cozy Life” marketing strategyWe provide for the consumers all kinds of incredible preferential policies that could
28、 be absolutely clear in the web interface. All you need to do is checking out our website and clicking the discount activity zone. Enjoy to the top of ones bent!“Weekends Surprise” We elaborately select some commodities for you, you have to wait until 10:00 a.m. on Saturday morning and enjoy the buy
29、ing before the limited time at 10:00 p.m. on Sunday night. It is mentionable that all the goods showed here are the selected ones sold in a high volume or evaluation during this week. Certainly, among these goods shelves, you can always discover discount merchandises labeled in prices at different d
30、iscount.“The New Monthly” The new products of each brand sold in our “Cozy Life” are monthly displayed on the shelves called “The new monthly”, you can find the latest Stussy T-shirt, Nike shoes updated monthly, and choose some new skin care products or favorable snacks for your girlfriend. Indeed,
31、we absolutely never miss any updated merchandises from our entity stores. We also divide some discounted goods out, preparing for the groups with the pursuit of discount.“APP Eyeglass”This favorable zone is exclusive for the users who download and install the application program “Cozy Life” on their
32、 mobile phones, tablets or other mobile clients. In this area, the App consumers can enjoy a more thorough sale than the web users. It provides the almost same merchandise sales and discount services with the webpage version in spite of the exclusive “APP Eyeglass” interface. However, the App has many special fascinated functions. You also could use it to do the social contact as the same way as your Facebook and Instagram, sharing the links of your favorite discount with your friend, even giving or asking for integrals. The App also allows account bundlin
