1、论文孙子兵法 SUN TZU ON THE ART OF WARAND COLLEGE STUDENTS UNDERTAKING ENTERPRISEName: Meng Jiayao Student Number: 1253450 Major: DentistryDentistry of Tong Ji University, 200092Abstract: As millions of Chinese undergraduates are thrown into the society every year and jobs are really hard to land in curre
2、nt market environment, the unemployment of college students has become a serious problem. Also, those who turn to innovative undertakings to obtain employment are so confused by the low rate of success. Now lets see whether the ancient wisdom of SUN TZU can be of any help here. Key words: college st
3、udents, launching an undertaking enterprise, measures to take according to SUN TZU.Body: At the very beginning, it will be wise to analyze our strengths and weaknesses. The strengths are obvious: Firstly, we have the degree of undergraduate or Master and we are good at learning new things independen
4、tly and we indeed have learned quantities of classic or modern theories and high-level skills. Sometimes we can even lead the trends. Secondly, our imaginations are not confined, so novel ideas are often pouring in. Thirdly, most of us have professional skills on IT (information technology), which m
5、akes it possible for us to browse on the internet and search for a variety of information. For more, we are full of energy, confidence and passion. Whats more, we are free from the familys burden since most of us are singles. On the other hand, compared to general entrepreneurs, college students hav
6、e many disadvantages, too. The lack of social and work experience, especially of interpersonal and commercial network and not being so sensitive to current market maybe the chief problems. And the second main problem that prevents students from establishing their own business is initial money. Third
7、ly, college students tend to be over optimistic to the market condition and undertake those impractical enterprises which are doomed to fail. Whats more, we sometimes refuse to be bothered by little profit and believe we deserve a great one. Therefore, some of us cant afford to fail and have no psyc
8、hological preparation for it. For another, the lack of the spirit of bearing hardships and the awareness of work hard and perseveringly had become their disadvantages. In addition, at present, the majority of college students are the only one child in their family. The good family environment and th
9、e over fondness from their former generations make most students empty of rough experience, which is quite necessary in innovative enterprises undertakings.After analyze our personality and know ourselves entirely, lets just find something useful from SUN TZU ON THE ART OF WAR, an amazing military s
10、trategy book, a worldwide recognized the oldest military treatise from thousands of years ago. First, in the LAYING PLANS chart, Sun Tzu said: The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry wh
11、ich can on no account be neglected.” So as the case the employment is to college students. We are expected by our families and the society to be recruited in high-paid jobs. In doing so can we survive on our own, realize our self-value and render our service to the development of our country at last
12、. So we must attach great importance to it, then research, analyze and inquire until we are fully prepared. Anyway, attitude is everything.Second, “ The Commander stands for the virtues of wisdom, sincerely, benevolence, courage and strictness.” We learn that as a qualified enterprise undertaker, we
13、 need to be smart, honest, determined, courageous and also strict with ourselves. These are the internal qualities that one must have. “Now the general who wins a battle makes many calculations in his temple ere the battle is fought. The general who loses a battle makes but few calculations beforeha
14、nd. Thus do many calculations lead to victory and few calculations to defeat: how much more no calculation at all! It is by attention to this point that I can foresee who is likely to win or lose.” Again, SUN TZU shows us the importance of preparing beforehand. Before we decide to launch an enterpri
15、se, its rather important to self-locate ourselves. For example, check our bank account; apply for a loan and make sure we can get enough money as enterprise funds. Prepare ourselves psychologically and remind ourselves of the hardships in the first stage of pioneering work, difficulties that we migh
16、t meet with before we succeed. Know clearly what we really want and what we should do to achieve it. Maybe try to participate in some innovative undertakings competition to assess whether we have the chief qualities of intelligence and ability required in the enterprise. “Now in order to kill the en
17、emy, our men must be roused to anger; that there may be advantage from defeating the enemy, they must have their rewards.”Said by SUN TZU in the chart of WAGING WAR. Its well known that if you want to succeed as badly as you want to breathe, then you can be successful. So, if we want to make it big
18、in our business field, we need to be totally motivated and inspired. And at last, our rewards will be the realization of our dreams. “The general, unable to control his irritation, will launch his men to the assault like swarming ants, with the result that one-third of his men are slain, while the t
19、own still remains untaken. Such are the disastrous effects of a siege.” After managing to start an enterprise, cooperation with other people is inevitable. At this time, as a colleague or a leader, we must learn to bring our emotions under control, improve the smooth flow of new ideas and constructi
20、ve suggestions in our working teams. “The clever combatant looks to the effect of combined energy, and does not require too much from individuals. Hence his ability to pick out the right men and utilize combined energy.” ” If in training soldiers commands are habitually enforced, the army will be we
21、ll-disciplined; if not, its discipline will be bad. If a general shows confidence in his men but always insists on his orders being obeyed, the gain will be mutual.” Similar lessons that SUN TZU taught us to be a wonderful leader are given above.Young college students are faced with the intense comp
22、etition from the general entrepreneurs, veterans in commerce, and a good number of sophisticated business elites. So it is quite vital to decide on certain business areas where less fierce competitions exist to undertake our pioneering work. As is said by SUN TZU,” If equally matched, we can offer b
23、attle; if slightly inferior in numbers, we can avoid the enemy; if quite unequal in every way, we can flee from him.” Other words like:” If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you wi
24、ll also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” So we should know what fields the market provides for us and select from them what really suits us. “When in difficult country, do not encamp. In country where high roads intersect, join hands wit
25、h your allies. Do not linger in dangerously isolated positions. In hemmed-in situations, you must resort to stratagem. In desperate position, you must fight.”A report released recently has mentioned the following areas where college grads can give it a try. “Hence the saying: If you know the enemy a
26、nd know yourself, your victory will not stand in doubt; if you know Heaven and know Earth, you may make your victory complete.” High-tech areas. This one is suitable for those who have honorable academic grades and have outstanding technology edges over others. For details: software designing, webpa
27、ge making, web service, mobile game development and so on. Intelligence service areas. “We cannot enter into alliance with neighboring princes until we are acquainted with their designs. We are not fit to lead an army on the march unless we are familiar with the face of the country” And this is just
28、 the most familiar one with us, for most of us have the experience of working as family teachers or internship as translators. And the fact that we can make full use of the education resources in universities and get rid of the excessive initial costs make it more popular. Franchisees field. Coopera
29、te with other mature companies to open chain business may be another good way to lower the threshold of doing business and decrease the odds of failure. Sage SUN TZU said that “We cannot enter into alliances until we are acquainted with the designs of our neighbors. We are not fit to lead an army on
30、 the march unless we are familiar with the face of the countryits mountains and forests, its pitfalls and precipices, its marshes and swamps. We shall be unable to turn natural advantage to account unless we make use of local guides.” So we had better choose companies which have at least five years
31、of operating time and other ten established franchisees then evaluate them according to our own criteria. You can choose, for example, fast food industries, household service, general school shops or digital printing shops. Online shops opening. Its a small business but also a profitable one if the
32、promos are successful. Most of college students are regular customs at TaoBao, DanDang or something else and often attracted by cheap and nice things like clothes, books or pocket electronic machines. So we can accumulate initial money for our further enterprises in this way.There should be also pro
33、per tactics when carrying out your project. “All men can see the tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved. Do not repeat the tactics which have gained you one victory, but let your methods be regulated by the infinite variety of circumstances.” There being something differe
