1、关键词：分数; 应试教育; 学生压力 ;课外辅导 ;投资; 英语培训机构AbstractIn China, examination is an important tool to evaluate students academic performance and grades are of importance to them for grades may decide their learning environment in the next few years, but exam-oriented education is still a major form of education
2、 in China. To reduce students study load, many schools have decreased the number of printing course materials for students and part of course contents has been improved. However, test also holds its stable position in Chinese traditional education system. In order to get high grades in exams, studen
3、ts have no choice but to take extra-curricular classes which can satisfy both the needs of students and their parents, and gradually the extra-curricular classes become popular among students and increase their parents investment in education, which is an inevitable trend in todays market economy. T
4、herefore, extra-curricular classes may develop in tandem with the exam-oriented education. According to the present educational situation, these classes will have a good prospective. This thesis determine to show that how to successfully handled an English training class.Key words: grades; exam-orie
5、nted education; students study load; extracurricular classes; investment; English training class Chapter One: Introduction1.1 Company ProfileCompany name: Happy Study Department Co. LtdRegistration time: July 8, 2013 Registered capital: 1 million Registered location: No.100 Jianshe road, Hezhou, Gua
6、ngxi Zhuang Autonomous Region Main business: Extracurricular Training Class for EnglishHappy study department Co. Ltd is a private company and the only shareholder of the company is Yin Shan The Companys Organization and Function of the Sectors are as shown in the following chart: The manager presid
7、es over the comprehensive work and formulates the company strategies, for the more, supervise the implementation.Marketing department is a department that tries to probe into making surveys on the possibility of getting more students, and carry out advertising events, sales promotion activities and
8、PR events according to training institutions target and the development trend of market.Finance department is a department carrying out the companys financial management and arranging teaching expenses, as well as the employees compensation, etc. Teaching department is a department designing specifi
9、c training project according to the students head, taking charge of teaching and training new employees. 1.2 Company SurveyHappy study department Co. Ltd is a private enterprise of extracurricular English training for primary and secondary students. It will be a small and medium-sized enterprise of
10、20-50 employees. With the influence of exam-oriented test, the company, mainly aimed at primary and secondary students extracurricular English training in Hezhou and committed to the test for the exam-oriented test service industry, offer each customer skill of learning English. According to the pla
11、n, the company will have professional teams of the teaching as well as teams of marketing and managing, which enables the company not only to formulate the customers most favorable training programs, but also to independently perform market development and implement marketing strategy.Chapter Two: I
12、ntroduction of the Extracurricular English Training Industry2.1 Present Extracurricular Training Classes at Home2.1.2 General Background Information Since Chinas reform and opening up, along with the development of economy, the education system has been improved and developed. Especially over the pa
13、st decade, English learning has become more and more popular. In 2001, in the new basic curriculum reform, English has been included in the primary compulsory course. From the third grade, English has been a regular course, but there is a shortage of professional English teachers, especially in seco
14、nd or third-tier cities. So the necessity of professional English teacher is in great demand. So in these cities, Learning English is just a nice wish，if there is no professional English teacher. The students have to attend the English trainings served by institutions in order to improve English bec
15、ause English is a major course. Therefore, themarketofEnglishtrainingisverypromising Due to the students learn the English in the school, the resource is limited, so they will look outside, and parents to seek off-campus education resources. Education training institutions is an important part in th
16、e implementation of personalized education, and it is good for students learning English, and providing essential study strategy such as study skills, improving English learning interest and the development of students learning English interests, the balance development of the subject. It is good fo
17、r student cultivating their learning interest. As we know, good result in English is an effective way for students to master learning strategies, and to be able students laid a good foundation of English learning. But currently, there are two forms of after-school tutoring on the market according to
18、 the survey: one is tutor, another is a training institution. But large professional English training institutions havent occupied the entire market share; mainly exist in the form of small workshops.自从2001年中国加入WTO以后，国内就掀起一股疯狂的英语学习热潮。众多英语培训机构拔地而起，然后随着进入这一行业的企业越来越多，竞争也开始加大，现在已经呈现出白热化状态。我们在大街小巷随处可见各类英
19、语培训广告，在互联网，在报纸，杂志上也屡见不鲜。市场告诉我们，竞争力度的加大将会导致企业利润的降低和市场份额的缩水。因此如何有效地提升英语培训机构自身的经营管理效益，如何有效地提高其自身的品牌形象和市场信誉度则是关键！只要做到了这两点，企业就可以在激烈的市场竞争中脱颖而出。2.2 PerspectiveAccording to survey ：English language training institutions to strengthen the sense of responsibility. English language training institutions respon
20、sibility is to effectively achieve its training purposes, and is responsible for each student. To the attitude of perseverance guide to help students improve their English. Responsibility requires compliance with industry standards of English training institutions to the maximum extent; consciously
21、resist social training industry in the negative phenomena. Efforts to provide a full range of English skills training, so that students change the status quo , improve themselves, rather than purely financial gain . Training institutions to enhance the sense of responsibility, in order to rationaliz
22、e English training industry, large-scale, long-term oriented.For nearly 10 years，Chinas education policy will not change by exam-oriented education. Education is an ultimate goal. Thus, we will always be accompanied with Chinas education taking an exam the education to further. There is no data can
23、be suggested. Deep side regional culture will restrict the update of the new cultural idea. Especially the traditional culture has rooted in peoples heart. So in the short time, education pattern wouldnt change. To this day and the in the future, as long as exam orient-education is exist, the extrac
24、urricular training classes is an inevitable outcome of the education reform. Therefore, during the next ten years, the extracurricular will have a good prospect. That is to say, as long as the exam orient education is not banned, the classes have an abroad market space. 2.3 The Survey of Extracurric
25、ular Training Classes Situation in Hezhou2.3.1 Introductionthe aim of the research We used to be a relevant investigation about Extracurricular training classes situation in Hezhou. According to survey, the findings made us surprised. There are 185 investigators in total and more than 150 of them ha
26、ve attended after-school tutoring, amounting to eighty-four percent totally, which reveals that extracurricular training class is popular among students.2.3.1 Research of English Classes in Hezhou Extracurricular classes industry is in sunrise in Hezhou. English tutoring classes, such as private tut
27、oring and training class ect, can be found everywhere because of their low standard for establishment. They offer different trainings for students. However, the training qualities are different.There are four kinds of training classes existing in Hezhou, school education institution, private educati
28、on institution, New Oriental English and personal tutoring. The former one is based on school education, in which students have advantages than private education institutions due to its better hardware and teachers. Undoubtedly, parents would choose this kind of education institution. Second, it is
29、the private training institution, which made up 90% extracurricular training classes market. However, problems exist such as unsteady teaching group, shortage of students in some classes, increasing competition, outdated equipment, single and repetitive form of recruitment, and so on. The third type
30、, new Oriental English education gains its repute in Guangxi. The latter type, personal tutoring attracts students and parents for its tutoring style in accordance with students interests. 2.3.2 Questionnaire and AnalysisDuring the questionnaire research, we find that most of them are effective. Mos
31、t of the missing questions and information can be replenished by logically inferred. On condition of good information collection, we do analysis on students mental disposition of choosing English education institutions and their requirement of the teachers degree, which also provides rational basis for training policy. According to the survey:Question one: Will you choose English training institution?Answer: A. Yes （130 people） B. No （20 people）Question two: Whats your requirement on teachers degree？ A. high school（10 people）B. bachelor degree （80 people） C. masters degree（30 peo
