国开形成性考核《商务英语2》单元自测18试题及答案.docx
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国开形成性考核《商务英语2》单元自测18试题及答案.docx
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国开形成性考核《商务英语2》单元自测18试题及答案
国开形成性考核《商务英语
(2)》单元自测
(1)试题及答案
(整套相同,如遇顺序不同,Ctrl+F查找,祝同学们取得优异成绩!
)
一、单项选择题(每小题10分)
[题目]Itcanbeaimed_______individualswithselectsurfingbehavior.
正确答案:
at
[题目]—Morning,Daniel.TodayI’dliketodiscussthepromotionaleventsofourproductswithyou.
—________________.
正确答案:
Ok.Ithinkweshoulddrawupathoroughplan,first.
[题目]—Uh,Ithinkonlineshoppingisverytime-consuming.
—________________.
正确答案:
Isomewhatagreewithyou,butnotcompletely.
[题目]—Ithinkwecanusetwoormorekindsofmediatogetherinanadvertisingcampaign.
—________________.
正确答案:
That’squiteright.Wecanattractmorepeople.
[题目]InChina,Taobaoisoneof_______e-commercesites.
正确答案:
themostpopular
[题目]Inmyopinion,thefirstthing_______iswhattoolsweshoulduse.
正确答案:
tobediscussed
[题目]—Asyouknow,I’mnotquitefamiliarwithhowtoshoponline.
—It’sapieceofcake!
I’llshowyouhowtodoit.
正确答案:
Firstofall,youshouldfindagoode-commercesite.
[题目]Consumerscan’tdigesttoomuchinformationonawebpage,resulting______lowratesofreturn.
正确答案:
in
[题目]—Great!
Maybefromnowon,Ishouldtrytobuygoodsonline.
—________________.
正确答案:
Whynot?
Goahead.Justgiveitatry.
[题目]Iknowpersonalsellingisalsoaveryeffectivetoolforbuilding______buyers’confidence.
正确答案:
up
二、翻译:
从以下A、B、C三个选项中选出与英文最适合的中文翻译。
1.Actually,Ihavebeenthinkingaboutonlineshoppingforalongtime.()
正确答案:
B.事实上,我一直考虑网上购物已有很长时间了。
2.Increasingly,onlinemarketingisnolongerjustanoption.Itisanecessity.()
正确答案:
A.网络营销愈来愈不再只是一个选择。
它是一种必然。
3.Onlineshopsgiveustheopportunitytoshop24/7.()
正确答案:
C.网上商店为我们提供了一周7天、一天24小时地全天候购物机会。
4.Therushtobuyfromonlineshopshasdemonstratedagrowingconsumeracceptanceofonlinemarketing.()
正确答案:
B.消费者的网购热潮说明越来越多的消费者接受网络营销。
5.Onlinemarketingsavestimeandcanbedeliveredanytime,anywhere.()
正确答案:
C.在线营销节约时间,可以随时随地传输信息。
三、阅读理解:
阅读下面的短文,根据文章内容从A、B、C三个选项中选出一个最佳选项。
DEVELOPMENTOFONLINEMARKETING
WiththeintroductionoftheInternet,therecamemanychangestothewayacompanymightcarryoutamarketingstrategy.Abouttenyearsago,weshoppedonlyatlocalstoresinthemarketplaceusingcash.NowanewworldhasbeenopeneduptopeoplearoundtheglobethroughtheWorldWideWeb.Weareabletobrowsethefanciestshopsintheworldfromhome,virtuallythatis.ThetechnologyofsecuretransactionsontheWebhasgreatlyimprovedandtherushtobuyfromonlineshopshasdemonstratedagrowingconsumeracceptanceofonlinemarketing.Increasingly,onlinemarketingisnolongerjustanoption.Itisanecessity.
Onlinemarketingisanelectronically-basedindustry.Inshort,itreferstotheconductingofbusinessthroughtheInternet.Itisawayofbuyingandsellinggoodsandservices,andnegotiatingtradethroughdigitalcommunications.
Onlinemarketingallowsbusinessestoreachawidermarketwhilecuttingcosts,savingtimeandeliminatingtonsofpaperwork.Mostonlineretailersaskthecustomerstopaywithacreditcard.Regularbuyersareissuedelectronicordigitalsignatureswhichareprotectedbypasswords,enablingthemtotransactbusinesssecurelyviaInternet.
Onlinemarketingisstillinitsearlystages,asproblemssuchashowtodealwithcreditcardfraudontheInternetstillhavetobedealtwith.Butitsfuturelooksrosy.Withthedevelopmentofcomputertechnology,e-commercewillinevitablybecomeamustinoureverydaylives.Thereisnodoubte-commercehascomeofage.
1.__________changedthewayacompanymightcarryoutamarketingstrategyoverthepast10years.()
正确答案:
A.TheInternet
2.WhatdoesvirtuallymeaninParagraphOne?
()
正确答案:
B.Bymeansofacomputer.
3.Whichofthefollowingadvantagesofonlinemarketingisnotmentioned?
()
正确答案:
C.Increasingtrustbetweentradersandbuyers.
4.Whatproblemsarestilloutstandinginonlineshopping?
()
正确答案:
B.CreditcardfraudontheInternet.
5.Whichistheauthor’sattitudetowardsonlineshopping?
()
正确答案:
C.Undoubtedlytheeraofe-commercehasarrived.
国开形成性考核《商务英语
(2)》单元自测
(2)试题及答案
(整套相同,如遇顺序不同,Ctrl+F查找,祝同学们取得优异成绩!
)
一、单项选择题(每小题10分)
[题目]—WearenowlookingforagentstocoversouthernChina.
—Excellent.__________________________.
正确答案:
I’mveryfamiliarwiththemarketthere.
[题目]Whendata ________ ,ithastobeanalyzedtodecidewhatitallmeans.
正确答案:
hasbeencollected
[题目]Asitisknownthattheaimofeverybusinessistomake________ profitaspossible.
正确答案:
asmuch
[题目]—Butwhyisitsomuchhigherinthismarket?
—__________________________.
正确答案:
Therearemanyrichpeopleinthisarea.
[题目]—Ok,whatareyourinitialthoughtsonourcomputersinChina?
Isthereamarket?
—__________________________.
正确答案:
IamveryoptimisticaboutthemarketopportunitiesinChina.
[题目]Sometimesit________overhalfthetotaltimespentonaresearchproblem.
正确答案:
takesup
[题目]Thisisoneofthemainways________abusinesslearnswhatcustomerswant.
正确答案:
that
[题目]Wearefullofconfidence________theChinesemarket.
正确答案:
in
[题目]—IwonderifyouareabletooffermarketexclusivityforallofChina?
—__________________________.
正确答案:
Thankyouforyourinterestinrepresentingourproduct.
[题目]—Itseemsthatthesalesvolumehasnotreachedourobjective.
—__________________________.
正确答案:
It’strue.I’msorryaboutthat.
二、翻译:
从以下A、B、C三个选项中选出与英文最适合的中文翻译。
1.HavingbeenaplayerinthecomputerindustryinChinaforthelastdecade,ourcompanyhaswitnessedfirsthandtheindustry’sphenomenalgrowth.()
正确答案:
B.在过去的十年中,我们公司作为参与者,亲眼见证了中国计算机行业令人瞩目的发展。
2.Butpricingisbasedontheneedsoftargetcustomersanditdiffersfromplacetoplaceandovertime.()
正确答案:
C.但定价是基于目标客户需求的,并且价格也因地域和时间而有所不同。
3.Inordertosucceedinbusiness,thefollowingtwoprinciplesofmarketingshouldbekeptinmind.()
正确答案:
B.企业若想取得成功,必须牢记以下原则。
4.Attractingcustomerstoabusinessmakesthedifferencebetweensucceedingandfailing.()
正确答案:
A.能否吸引顾客,是成功还是失败的区别。
5.Ifcustomersaresatisfied,thereisachancethattheywillberetainedforalongtimeandpossiblypermanently.()
正确答案:
C.如果满足了客户,就有机会长期保留他们,成为永久客户。
三、阅读理解:
阅读下面的短文,根据文章内容进行判断,正确选T错误选F。
PRINCIPLESOFMARKETING
Marketingisthepartofyourbusinesswheremoneyismade.Inordertosucceedinbusiness,thefollowingtwoprinciplesofmarketingshouldbekeptinmind.
First,customersarethemainstayofanybusiness.Attractingcustomerstoabusinessmakesthedifferencebetweensucceedingandfailing.Therefore,thebusinessneedstodirectallactivitiestowardssatisfyingthecustomers’needs.Ifcustomersaresatisfied,thereisachancethattheywillberetainedforalongtimeandpossiblypermanently.Undoubtedlytheyarelikelytotalktootherpotentialcustomers.
Anotherprincipleforabusinessisthatprofitablesalesvolumeismoreimportantthanmaximumsalesvolume.Theprofitablesalesvolumeisthevolumeofsalesthatactuallywillearnabusinessthemostprofit.Andthemaximumsalesvolumesimplyreferstothebiggestsumofretailsales.Sincetheaimofmostbusinessesistomakeasmuchprofitaspossible,businessesvalueprofitsmorethanthevolumeofsales.Alargevolumeofsalesmayresultinalowprofitmargin,therefore,itisimportantformarketerstofocusontheirprofitablesalesvolume.
DECIDEIFEACHOFTHEFOLLOWINGSTATEMENTISTRUE(T)ORFALSE(F).
1.Inordertosucceedinbusiness,threeprinciplesofmarketingshouldbekeptinmind.(F)
2.Ifcustomersaresatisfied,theywillbelikelytoencouragemorepeopletobuytheproductsorservices.(T)
3.Theprofitablesalesvolumeisthevolumeofsalesthatwillbringabusinessprofit.(T)
4.Themaximumsalesvolumereferstothebiggestsumofretailsales.(T)
5.Profitablesalesvolumeisasimportantasthemaximumsalesvolume.(F)
国开形成性考核《商务英语
(2)》单元自测(3)试题及答案
(整套相同,如遇顺序不同,Ctrl+F查找,祝同学们取得优异成绩!
)
一、单项选择题(每小题10分)
[题目]TheSmartColorLaserCopieriscomparable________professionalediting.
正确答案:
to
[题目]—Thisis_FocusAdvertisingAgency.HowmayIhelpyou?
—__________________________.
正确答案:
Ineedsomeinformationontheadvertisingratesofyourmagazines.
[题目]—__________________________.
—Itwilltakeatleastthreeweeks.
正确答案:
HowsoonwillyoufinishourTVcommercial?
[题目]—__________________________.
—I’mplanningtogotoCanadaforfurtherstudy.
正确答案:
Whatisyourintentionafterresigningyourcurrentjob?
[题目]—__________________________.
—Onceaweek.
正确答案:
Howoftendoesyourdepartmentholdameeting?
[题目]Ouradvertisingratesare________sizeandlocation.
正确答案:
basedon
[题目]Rememberwewanttocreateaforward-lookingimage______increasetheawarenessofourbrand.
正确答案:
aswellas
[题目]TheDigitalImageProcessingofthiscopierisaprimereasonyoucan______onit.
正确答案:
count
[题目]—__________________________.
—Wewouldliketogetinwiththefallpublication,ifpossible.
正确答案:
Whicheditionwouldyoulikeyouradvertisementtoappearin?
[题目]Itwilltakeatleasttwoweeksjusttogetthestoryboard______.
正确答案:
writtenup
二、翻译:
从以下A、B、C三个选项中选出与英文最适合的中文翻译。
1.Ouradvertisingagencywilljusthavetocomeupwithathemefortheadvertisementbytomorrow.()
正确答案:
C.明天之前我们广告公司将会拿出广告的主题。
2.Productadvertisingaimsatincreasingsalesbymakingaproductknowntoawideraudience.()
正确答案:
A.产品广告旨在通过广泛宣传其产品来提高销售。
3.Agoodadvertisingprogramtellspotentialcustomersthebenefitsderivedfromtheuseofproducts.()
正确答案:
A.一个好的广告方案告诉潜在的客户从产品使用中能有哪些受益。
4.Youcanuseeitheryourowndesignersorateamofdesignersinouragency.()
正确答案:
B.您可以采用您自己的设计师,或者采用我们公司的设计团队。
5.Opinionadvertisingpresentstheimpressionofdoingapublicservicebyaddressingtheimportanceofacompany.(
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