Mercedes benz.docx
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Mercedes benz.docx
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Mercedesbenz
MercedesBenz
Authors:
M.SudharshanSeshadri-07G103
B.RamPrakash-07G78
K.G.Ramkumar-07G77
CT.Saminathan-07G81
NameoftheGuide:
Prof.S.Rajaram
Purposeofsubmission:
Thisisaprojectreportsubmittedforevaluationfor
thesubjectProfessionalCommunication(G49).
Department:
Mechanical
College:
ThiagarajarCollegeofEngineering
MonthandYearof:
March2009
Submission
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ABSTRACT:
ThisprojectintendstogivethecompleteprofileoftheautomobilecompanyMercedesBenz.ThenameMercedesBenzneedsnointroductionforthecarenthusiasticpeople.Eversinceitsfoundationthisnamehasbeenassociatedwiththeworldclassbrandofcars,trucksandbuses.Thetwofoundingfathers,oneisMr.KarlBenzwhofirstfoundedthiscompanyin1871andthetwoothersMr.GottliebDaimlerandMr.WilhelmMayBach,whofoundedthedivisionofMercedesBenzcalledasDaimlerAGin1890.TheheadquartersoftheMercedesBenzislocatedatBaden-WurttembergandStuttgartinGermany.Currentlythiscompanyproducesawiderangeofadvancedluxurycars,trucksandbusesinitsmanufacturingfacilities,basedallovertheworldbesidesGermany.
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ACKNOWLEDGEMENT:
∙WethankourguideProf.S.Rajaramforhisinvaluableguidanceincompletingthisproject.
∙Wethankourcollegeforprovidingthisopportunity.
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TABLEOFCONTENTS
S.NO
CONTENT
1.
ABSTRACT
2.
LISTOFTABLESANDLISTOFFIGURES.
3.
CHAPTER1
4.
CHAPTER2
5.
CHAPTER3
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LISTOFTABLES:
1.CompanyInformation
2. Mercedes-BenzClassicsproducedfrom1930–1970
3.KarlBenz’sbiography
LISTOFFIGURES:
1.Mercedes-Benz’slogo
2.AmodelofMercedesBenz
3.KarlBenz
4.ReplicaoftheBenzPatentMotorwagenbuiltin1885
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CHAPTER1:
COMPANYINFORMATION:
FIG1:
Mercedes-Benz’slogo
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TABLE1:
CompanyInformation
Type
Type
DivisionofDaimlerAG
Founded
1881
Founder
KarlBenz
Headquarters
Stuttgart,Germany
Keypeople
DieterZetsche,CEO
Industry
Automotive
Products
Automobiles
Trucks
Buses
Engines
Parent
DaimlerAG
Website
Mercedes-B
ThenameMercedesBenzneedsnointroductionforthecarenthusiasticpeople.Eversinceitsfoundationthisnamehasbeenassociatedwiththeworldclassbrandofcars,trucksandbuses.Thetwofoundingfathers,oneisMr.KarlBenzwhofirstfoundedthiscompanyin1871andthetwoothersMr.GottliebDaimlerandMr.WilhelmMayBach,whofoundedthedivisionofMercedesBenzcalledasDaimlerAGin1890.TheheadquartersoftheMercedesBenzislocatedatBaden-WurttembergandStuttgartinGermany.
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FIG2:
AMODELOFMERCEDESBENZ
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Currentlythiscompanyproducesawiderangeofadvancedluxurycars,trucksandbusesinitsmanufacturingfacilities,basedallovertheworldbesidesGermany.Mercedes-BenzisaGermanmanufacturerofautomobiles,buses,coaches,andtrucks.Itiscurrentlyadivisionoftheparentcompany,DaimlerAG(formerlyDaimlerChryslerAG),afterpreviouslybeingownedbyDaimler-Benz.Mercedes-BenzhasitsoriginsinKarlBenz'screationofthefirstautomobileinJanuary1886,andbyGottliebDaimlerandengineerWilhelmMaybach'sconversionofacarriagebytheadditionofapetrolenginethesameyear.
TheMercedesautomobilewasfirstmarketedin1901.ThefirstMercedes-Benzidabrandnamevehicleswereproducedin1926,followingthemergerofKarlBenz'sandGottliebDaimler'scompaniesintotheDaimler-Benzcompany.Mercedes-Benzhasintroducedmanytechnologicalandsafetyinnovationsthathavebecomecommoninothervehiclesseveralyearslater.
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CHAPTER2:
1.HISTORYOFMERCEDES-BENZ:
GottliebDaimlerandCarlBenzwerebornonly60milesapartinsouthernGermany.DaimlerwasbornMarch17,1834.Adecadelater, onNovember25,CarlBenzwasborn.Althoughtheygrewupwithlittleincommon,bothboyswerefascinatedbymachinesfromanearlyage.Becausetheirapproachtobuildingcarswasquitedifferent,itisdoubtful,though,thattheymetorevenknewwhattheotherwasdoing.
In1886,CarlBenzbuiltamotorizedtricycle.Hisfirstfour-wheeler,theVictoria,wasbuiltin1893.Thefirstproductioncarwasthe1894BenzVelowhichparticipatedinthefirstrecordedcarrace,theParis-Rouenrace.In1895,Benzbuilthisfirsttruck.In1886,GottliebDaimlerliterallybuiltahorselesscarriage.In1888DaimlermadeabusinessdealwithWilliamSteinway(ofpianofame)toproduceDaimler'sproductsintheUS.From1904untilafirein1907,SteinwayproducedMercedespassengercars,Daimler'slighttrucks,andhisenginesonLongIsland.
Ironically,historysaysDaimler,generallyconsideredtobethefatherofmodernautomobiles neverlikedtodrive,if,indeedheeverlearnedtodrive. OnMarch6,1990,Daimlerdied,leavingcontrolofhiscompanytohischiefengineerWilhelmMaybach.ByNovember22ofthatyear,Daimler-Motoren-GesellschathadproducedaspecialcarforEmilJellinek.Jellineknamedthecarafterhisten-year-olddaughterMercedes.Lighterandsmaller,thenewMercedeshad35hpandatopspeedof55mph!
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The1903ParsifilwasBenz'sanswertoMercedes.Atwocylinderverticalengineproducedatopspeedof37mphinthiscar.Awareofthepromotionalpotentialofracing,bothDaimlerandBenzenteredmanyofthem.However,upuntil1908,DaimlerhadovershadowedBenzinracingendeavors.Atthe1908FrenchGrandPrix,BenztooksecondandthirdplacebehindLautenschlagerdrivingaMercedes.Fromthatpointon,bothBenzandDaimlerdidwellinracing.Atthebeginningofthefirstworldwar,bothfactorieswereconvertedintoproductionsitesforwarmaterials,althoughbothresumedproducingcarsafterthewar.
1.1.Mercedes-BenzfromWWTsEndtotheMercedes-BenzMerger:
Socialunrestandafallingeconomycharacterizedpost-warGermany.Littleornofuelforcarsanda15%luxurytaxmadeautomobileproductionincreasinglydisastrous.ThismarketsentBenzandCieseekingastrongpartner.TheonlyonetheboardconsideredworthyofwereBenzandCie.
Thus,in1919,KarlJahn,aBenzboardmembersince1910,approachedDaimler-Motoren-Gesellschataboutapossiblemerger.Themergerattemptlookedpromising,thenwasabandonedinDecemberof1919.TheGermaneconomycontinuedtoworseandanewBenzautomobileeventuallycost25millionmarks.Althoughnearly15millioncarswereregisteredintheworldin1923,over80%ofthemwereregisteredintheUSandover1/2wereFords.BenzandCie.built1,382carsin1923whileDMGonlybuilt1,020.Germanautomakerswereatalowpointalthoughracingsuccessforthecompaniescontinued.
In1924,fromsheereconomicnecessity,BenzandDMGsignedan"AgreementofMutualInterest."Althoughbothcompaniesretainedtheiridentities,theagreementwasvaliduntiltheyear2000.ThetwocompaniesmergedwithrelativeeaseonJune28,1926.
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1.2.Mercedes-BenzfromtheMercedes-BenzMergerThroughthe20s:
AsymbolwaschosenforthecombinedproductsofDMGandBenz.Thenewinsigniawasathree-pointedstarwreathedwithlaurel.Theword"Mercedes"wasatthetopandtheword"Benz"wasatthebottom.Thenmergerdidthenewcompanywell.ProductionofMercedes-Benzroseto7,918Mercedes-Benzautomobilesin1927.TheMercedes-Benzdieseltruckwasputintoproductionin1927,also.
ThefirsttwoautomobilestosporttheMercedes-BenznameweretheStuttgartandtheMannheim.Thenin1928theMercedesSSwasintroducedbyMercedes-Benz.Thisgracefulbodywasmadepossiblebyahoodlinethatbarelyclearedtheengine.
1.3.Mercedes-Benz1930andbeyondforMercedes-Benz:
Mercedes-Benzlaunchedtheirbiggestandmostprestigiouscartodatein1930.The770Grosserwaspoweredbyan8cylinder,7.6literengine.Acarforthetrulywealthyoftheworld,itwasquiteanautomobileforshowingoffinaworldeconomystillreelingfromtheWallStreetCrashof1929.Thecarsofthe1930sproducedgreatracingsuccessforMercedes-Benz.ThesilvermetalbodyworkgaverisetothenameSilverArrowswhentheW25racer(ofRudolphCaracciolafame)hadthewhitepaintremovedtoloweritsweight.W125(200mphtopspeed)wonsevenoutofthirteenracesin1937followedbythesuccessfulW154.In1939Mercedes-BenzbuiltasmallV8racesspecificallytowintheTripoliGP.Itdidwin.TheMercedes-Benz170VgaveMercedesthecapabilityofsurvivingandthenrecoveringfromWWII.
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TABLE2:
Mercedes-BenzClassicsproducedfrom1930-1970.
MercedesBenzType
Production:
Years
Length:
Inches
Weight:
Pounds
Mercedes-Benz770Grosser
1930-37
210
6000+
Mercedes-Benz380K/500K/540K
1933-1939
185-205
4500-5100
Mercedes-Benz770Grosser
1938-1940
246
7600-8100
Mercedes-BenzType300
1951-1962
195
3860-4400
Mercedes-BenzType300S/Sc
1952-1958
186
3600
Mercedes-Benz300SL
1954-1963
180
2750-3000
Mercedes-Benz190SL
1955-1963
169
2515
Mercedes-BenzCoupe/Cabriolet
1959-1971
192
3330-3650
Mercedes-BenzType600
1963-1980
218-246
5445-5820
Mercedes-Benz230/250/280SL
1963-1971
169.5
2855-2900
Mercedes-Benz300SEL6.3
1967-1972
196.9
4010
1.4.ModelsofMercedes BenzCarsinIndia:
WiththeaimtoservethecustomersinIndiawiththelatestproductsandtechnologicalexcellencefromtheMercedes-Benz,DaimlerChryslerentertheIndianmarketandsetupMercedes-BenzIndiaLtd.waybackin1994.InJanuary2000,Mercedes-BenzE-Class(W210),'Topoftheline'E240PetrolandE220CDIDieselversionswerelaunchedwithseveraladvancedtechnologyandmentionable,highendfeatures.
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Ithasalong-termcommi
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