global marketing 习题和答案.docx
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global marketing 习题和答案.docx
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globalmarketing习题和答案
Chapter11
SettingGlobalPrices
True/FalseQuestions
1.
Ifacompanyissellingacommodity-typeofproductorservice,thenqualitywillbethedrivingfactordeterminingsales.
True False
2.
Companiesthathaveastrongbrandimagerelativetocompetitionareoftensubjectedtopricepressures.
True False
MultipleChoiceQuestions
3.
TobepricecompetitiveintheChinesetoothpastemarket,ProctorandGamble_______________________________.
A.
introducedanewproductwithlowermanufacturingcosts
B.
reducedpriceandprofittomeetChineseconsumerrequirements
C.
reducedthenumberofchannelpartnersinChina
D.
significantlyreducedtheamountoftoothpasteineachpackage
4.
India-basedArvindLtd.producesproductsforWranglerandTommyHilfigerandalsoproducesprice-appropriate“Ruff&Tuff”jeansinIndiavia_________________________________________________.
A.
useofsubstandardfabric
B.
aUSD6.00‘sewityourself’kit
C.
costreductionsresultingfromlowlevelsofadvertising
D.
significantlyreducedprofits
5.
Thetwodimensionsoftheconsumer'sperceivedpriceofaproductinclude________________________________.
A.
corepriceandsupplementalprice
B.
companyandconsumerprices
C.
retailandwholesaleprices
D.
monetaryandnon-monetaryprices
6.
Lu-AnnhasfinallydecidedtojointheranksofPCusersafteryearsofbeingaloyalMacdevotee.WhenshestartsusinghernewPCsheisuncomfortablewiththedifferencesinoperation,andrealizesshewillhavetospendseveralhours‘re-learning’herPCoperatingskills.Lu-Ann’ssituationisrepresentativeofa____________________________________.
A.
monetaryprice
B.
non-monetaryprice
C.
PCprice
D.
promotionalprice
True/FalseQuestions
7.
Non-monetarypricerepresentstheideatheconsumer’sperceptionofapriceascheaporexpensive.
True False
MultipleChoiceQuestions
8.
Maxperceiveshimselftobearationalthinker.Whendeterminingwhichbrandofflatscreentelevisiontopurchase,heanalyzesthepriceoftheiteminrelationtoitsspecifications,andservicewarrantiestofindtheproductwiththelowesttotalexpectedcost.Maxappliesthe____________choicestrategy.
A.
saleprice
B.
price-averse
C.
bestvalue
D.
price-seeking
9.
Emma’sselectionofan$80.00coffeemakerinsteadofa$35.00coffeemakerwithsimilarfeaturesmarksherasaconsumerwhomakes__________choices.
A.
price-seeking
B.
best-value
C.
price-averse
D.
saleprice
True/FalseQuestions
10.
Globalizationhasresultedinaconvergenceofconsumerpriceperceptions.
True False
11.
ConsumerrationalityhasbeenaidedbythegrowinguseoftheInternetforshopping.
True False
MultipleChoiceQuestions
12.
AcombinationofpriceandprestigesensitivityinChinahascontributedto_____________________________________.
A.
alargeblackmarketforcounterfeitbrands
B.
aninabilityforU.S.firmstobesuccessfulthere
C.
largeandrapidprofitabilityforforeignfirmsenteringtheChinesemarket
D.
alackofinterestinprestigebrands
13.
Globalpricecomparisonshavebeenfacilitatedby________________________________________________.
A.
globalpriceregulations
B.
websitessuchasNexT
C.
effortsbymultinationalstostandardizeglobalpricing
D.
theconvergenceofglobalconsumerpurchasingbehavior
14.
GranitiFiandretilessupporttheirpricepositioningwithcommunicationsthatemphasize_____________________________.
A.
productlifecyclepricing
B.
pricingpromotions
C.
low-costproducerstatus
D.
valuecreation
15.
Isabella’scommissionstoherforeignsalesagent,aswellasthecostsofrawmaterialsrequiredtoproduceherproduct,areconsidered__________________________________.
A.
totalcosts
B.
exportcosts
C.
variablecosts
D.
fixedcosts
16.
AsHanscalculateshisfinalpricetheintroductionofhisfishinggearintoAustralia,heassessestheimpactoffreightforwarding,importdutiesandcountry-of-originmarking.Hansisassessing______________________.
A.
fixedcosts
B.
productdevelopmentcosts
C.
export-relatedcharges
D.
financecharges
17.
Theadditionofchannelintermediariesinanexporttransactionwillusuallyresultin___________________________________.
A.
increasedconsumerpricesordecreasedprofitability
B.
increasedprofitabilityordecreasedprices
C.
anunprofitableexporttransaction
D.
retailpricestoohightogeneratesales
18.
Alloftheseconstitutemethodsofloweringtheproducer’sretailpriceexcept_____________________________.
A.
eliminatingintermediaries
B.
includingadditionaldistributorsanddealersinthedistributionchanneltoincreasesales
C.
reducingcostlyproductfeatures
D.
shiftingproductiontocountrieswithlowerlaborcosts
19.
Coordinationofpricesacrosscountriesoftenresultsinthereductionof_________________________.
A.
graymarketimports
B.
distributionchannelpartners
C.
customsduties
D.
profitability
20.
WhenRalphLaurenmarketsbothitsdesignerRalphLaurenfashionstohighendboutiquesinglobalmarkets,andalsomarketsthelessexpensiveLaurenbyRalphLaurenbrandtodepartmentstoresinNorthAmericaitisutilizinga__________________.
A.
wholesalepricingstrategy
B.
directsalesstrategy
C.
non-prestigepricingstrategy
D.
two-tieredpricingstrategy
True/FalseQuestions
21.
Socio-economicandpoliticalcountrycharacteristicsareamongthecontrollableelementsthatcaninfluenceacompany’spricingstrategiesandpolicies.
True False
MultipleChoiceQuestions
22.
Martaispurchasingdocumentscannersforhercompany’sGreekheadquartersbuilding.TheU.S.companysupplyingherhasquotedherinU.S.dollars.Martaisincurring____________inproceedingwiththedealasspecified.
A.
importduties
B.
exchangeraterisk
C.
distributionchannelrisk
D.
non-currencyrisk
23.
BecausetheDanishKronerispeggedcloselytothevalueoftheEuro,___________________________.
A.
DanishconsumerspayconsiderablylessforproductsproducedinEuropethaninDenmark
B.
DanishconsumerspayconsiderablymoreforproductsproducedinEuropethaninDenmark
C.
pricinginKronerorEuroisalmostequivalent
D.
highvolatilitysurroundsKroner/Eurotransactions
True/FalseQuestions
24.
Acrediblefloatingexchangeratecreatesathreattointernationaltrade.
True False
MultipleChoiceQuestions
25.
Aperiodicadjustmentinthevalueofacurrencyinrelationtoothercurrenciesiscalleda____________________.
A.
SpecialDrawingRights
B.
devaluation
C.
fixedexchangerate
D.
floatingexchangerate
26.
Withrespecttomoneysupply,pricelevelsandcurrentaccountbalances,floatingexchangeratescanbe________________.
A.
excessivelyvolatile
B.
astabilizingfactor
C.
regulatedbytheWorldCourt
D.
easilypredicted
27.
Onebenefitofaweakeningdomesticcurrencyis___________________________________.
A.
anincreasein exportstoforeignmarkets
B.
theincreasedpriceofexportstoforeignmarkets
C.
greaterstabilityinforeigncurrencytransactions
D.
theincreasedvalueofdomesticassets
28.
TheEconomist'sBigMacIndexmeasures_______________________.
A.
PurchasingPowerParity
B.
exchangeratefluctuations
C.
worldeconomichealth
D.
therelativepriceoffoodinvariouscountries
29.
JenniferisAccountingManagerwith5MCorporationinPittsburgh.ShewishestopurchasetheequivalentofUSD500,000worthofsprocketsfromafirmintheUK.HersupplierinsistsonreceivingpaymentinBritishpounds,andexpectspaymentuponproductdeliveryinthreemonths. Jenniferrealizesthatbetweenthetimeherpurchaseorderisreceivedandherproductarrives,thevalueoftheBritishpoundinU.S.dollarscouldincreaseconsiderably,andshecouldwinduppayingfarmorethanshe’danticipatedduetocurrencyexchangefluctuations.Howcansheemployhedgingtomitigatethisrisk?
A.
Shecancrossherfingersandhopeforthebest!
B.
Shecanpurchase$500,000ofBritishpoundsnow.
C.
ShecaninvestinEuros.
D.
Shecanpayfortheproductimmediately.
30.
Ifinflationishighinaproducer'scountry,_____________________________.
A.
exitthemarket
B.
planonincreasedmarginlevels.
C.
thecompanyshouldimplementapriceincrease
D.
thecompanymaybeforcedtoabsorbtheaddedcosts
31.
TheVenezuelangovernment’sapplicationofgovernmentpricecontrolsonvaluepriced,freshgroundcoffeeexportsresultedin_______
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