04019##商务英语写作重点.docx
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04019##商务英语写作重点.docx
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04019##商务英语写作重点
名词解释
写作目的(writingpurpose)
受众/读者(audience)
构思过程(thoughtprocess)
演绎式组织模式(deductiveorganizationalpatterns)
归纳式组织模式(inductiveorganizationalpatterns)
直接组织模式(directorganizationalpatterns)
间接组织模式(indirectorganizationalpatterns)
写作修改的3个步骤(threedistinctstagesofrevision:
addingon;movingaround;cuttingout)
管理沟通(managerialcommunication)
组织沟通(organizationalcommunication)
人际关系与团队建设(humanrelationshipsandteambuilding)
销售沟通(salescommunication)
商务文件(businessdocumentation)
国际交流(跨文化交际)(internationalcommunication/interculturalcommunication)
表达式写作(expressivewriting)
沟通式写作(communicativewriting)
简洁风格(clarity)
简易风格(theplainstyle)
简明风格(concision)
附件说明信函(coverlettersofrésumé)
3类求职信函(threegeneraltypesofcoverlettersforjobapplications:
theapplicationletter;theprospectingletter;networkingletter)
后续询问信函(follow-upletter)
致信函(thank-youletter)
绝工作回复(jobrejectionletter)
接受工作回复(jobacceptanceletter)
辞职信函(resignationletter)
告别信函(farewellletter)
常见履历表格式(commonrésuméformats):
按年月顺序(chronologicalrésuméformat)按任职顺序(functionalrésuméformat)复合式(combinationrésuméformat)
简短文件(shortdocument)
信息咨询函(messagetoobtaininformation)
谈判便函(messagesthatnegotiate)
说服沟通便函(persuasivemessages)
商务便函的特征(8C):
清晰性(clarity)正确性(correctness)具体性(concreteness)完整性(completeness)周到性(consideration)礼貌性(courtesy)简洁性(conciseness)一致性(coherence)
商务备忘录版式(formatofabusinessmemo)
商务备忘录功能(functionofabusinessmemo)
信函结构(structureofaletter)
信件和信封格式(stylesofletterandenvelop)
会议纪要(minutes)
逐字记录(verbatimminutes)
决议记录(minutesofresolution)
述记录(minutesofnarration)
记录容版式(minutes’contentformat)
会议议程(meetingagenda)
会议筹划(meetingpreparations)
会议程序(3个环节)(meetingprocess:
planning&preparing,conducting,andfollowing-up)
会议后续工作(follow-upactivities)
后续文案职责(accountabilityoffollow-ups)
书面发言写作策略(writingstrategiesforbusinesspresentation)
书面发言的材料组织(wringorganizationforbusinesspresentation)
书面发言用语(languageusedinapresentation)
书面发言避讳用语(languageavoidedinapresentation)
人际沟通的功能(functionsofinterpersonalcommunication)
人际沟通的目的(purposeofinterpersonalcommunication)
人际沟通的4个阶段(fourgeneralstagesininterpersonalcommunication)
团队的特征(groupcharacteristics)
团队的角色(grouproles)
团队影响力(groupinfluence)
沟通结构(communicationstructures)
企业前景(vision)
企业使命(mission)
企业价值观(corporatevalues)
企业目标(goal)
战略计划(strategies)
政策与流程(policiesandprocedures)
业务流程的构成要素(15个)(contentofprocedures)
业务流程的版式及容(formatofaprocedure)
商务文件的层次结构(3个)(tiersofdocumentation)
ISO9000质量体系(ISO9000QualitySystem)
议程报告(agenda)
行程安排(itinerary)
费用支出报告(expensereports)
项目进程报告(progressreport)
人事评估报告(personnelevaluation)
第一手资料来源(primarysources)
第二手资料来源(secondarysources)
商务蓝皮书(blueprint)
商务计划书(businessplan)
战略性计划书(strategicplan)
战术性计划书(tacticalplan)
操作性计划书(operationalplan)
操作性管理(operationalcontrol)
战术性管理(tacticalcontrol)
战略性管理(strategiccontrol)
商务背景(businessbackground)
市场计划(marketingplan)
财务预测(financialprojections)
行动计划(actionplans)
商务提案(businessproposal)
部提案(internalproposal)
外部提案(externalproposal)
招标提案(solicitedproposal)
非招标提案(unsolicitedproposal)
提案写作的简单模式(simpleformforproposalwriting)
提案写作的复杂模式(detailedformforproposalwriting)
外部提案的结构要素(6个)(elementsoftheexternalproposal:
introduction;problemidentifiedanddefined;objective&goalset;solutionsproposed;implementation&measuring;costsandtimeframeestimated)
部提案模式的容版式(contentformatofinternalproposal)
征集提案(RequestforProposal,RFP)
征集启示的基本要素(basiccomponentsofaRFP)
提案评估(proposalevaluation)
引证信息(documentinginformation)
解析数据(interpretingdata)
常规商务报告(routinereports)
任务报告(taskreports)
条目清单功能(itemizedlists)
图表辅助功能(graphicaids)
标题的功能(headings)
协议的本质(essenceofadeal)
合同的修订(contractualmodifications)
违约与补偿(breachofcontractandremedy)
律师费用条款(attorneysfeesclause)
合同免责(escapefromcontract)
第三方签字(thirdpartysignature)
合同追加条款(contractrider)
合同授权(authorization)
商务谈判(contractnegotiation)
合同起草(contractdrafting)
合同实施(execution)
合同终止(closeout)
合同(contract)
合同有效性(validityofcontracts)
要约(offer)接受(acceptance)
法定权力(capacity)
Salescontracts买卖合同
Contractsforsupplyofpower,water,gasorheat供应电、水、气、热力合同
Contractsforloanofmoney借款合同
Leasingcontracts租赁合同
Financialleasingcontracts承揽合同
Contractsforconstructionprojects建设工程合同
Carriagecontracts运输合同
Technologycontracts技术合同
Safekeepingcontracts保管合同
Warehousingcontracts仓库合同
Agencyappointmentcontracts委托合同
Trading-trustcontracts行纪合同
Brokeragecontracts居间合同
大题
1,8C
1.Clarity:
keepitshort;keepitsimple;avoidambiguity;writeintheactivevoice;avoidorexplaintechnicalwords;avoidusingjargon;gettothepoint;WriteinplainEnglish2.Correctness:
linkyourideas;becarefulaboutplacementofsubordinateclauses;besurethatapronoun,aparticipialphrase,oranappositiverefersclearlytothepropersubject;MakethesubjectandverbagreewithEachOther,NotwithaWordThatComesbetweenThem;Tojointwoindependentclauses,Useacommafollowedbyaconjunction,asemicolonalone,orasemicolonfollowedbyasentencemodifier.;Makearightchoiceofword;Watchoutrepetitivewording;Putparallelideasinparallelconstructions;3.Concreteness:
useconcretewordsinsteadofabstractones;omitqualifiersandvagueexpressions;useactionverbsandconcretenouns;voidoverusingnounformsofverbs;don'tchangeverbsintonouns;avoidunnecessarydoublenegative;avoidnounstrings;takeastand;keepacronymsundercontrol;4.Completeness:
makeitcompletebyconstructingalongerparagraph;usethewho-does-whatorderandavoidpadding;provideaclearmessage;avoidincompletequestion;avoidfragmentinwriting;takeanoverallview;5.Consideration:
writefromthe"you"perspective;emphasizethepositive;handlethecustomer'scomplaintspecifically;interactwiththeaddresseeinaconversationaltone;avoidusinginflatedlanguage;avoidusingquasi-legalisms;usepersonalreference;useconrractions;6.Courtesy:
showrespect;showappreciation;avoidtheproblemofgender;writeprofessionally;7.Conciseness:
eliminate"thefiller";omitrepetitivewording;replacecircumlocutionswithdirectexpressions;useshortwords;avoidusingoldfashionedexpessions;8.Coherence
2,MessagethatNegotiate:
1.counter-proposals:
counterproposalshavetwoobjectives:
first,youwanttoshowthereaderthathisorheroriginalproposalisnotfullyacceptable,and,second,youwanttopersuadethereadertoacceptyourcounterproposals.2.nonnegotiableplexmessages
3.Typesofmeetings:
1.Sharinginformationandmonitoring2.decisionmakingandproblemsolving3.creative/idea-generating4.legislative/administrative5.advisory6.socialandceremonial
4.Minutes’contentformat:
1.mainheading2.timeandvenue3.attendance4.chairperson5.agenda6.subtitles7.recordkeeper/minutestaker
5.Functionsofinterpersonalcommunication:
1)Gainingandgivinginformation2)Buildingacontextofunderstanding3)Establishingidentity4)Interpersonalneeds
6.Thedyadiclifecycle:
theinitialstage;theformativestage;thematurestage;theseverancestage
7.Presentationtypes:
purpose,audienceandmethods
8.Writingstrategiesforbusinesspresentation:
1.Choosingarighttopicwithaclearpurpose2.Adaptingyourmessagestothelisteners3.Usingexplicittransitions4.Usingconcretewordsandvisuals5.Presentingnovelideas6.Makinganalogies7.Quotations8.Story-telling9.Plottingconflict10.Cuttinginhumor11.Keepthematerialingoodtaste12.Allowingforredundancy
9.书面发言注意事项:
1.beginwithatopicsentence2.limitthenumberofmajorpointsyouwanttomaketo3-4.3.recapyourideasormainpoint
Presentationpreparing:
1.writeascript,practiceit,andkeeoitaroundforquick-referenceduringyourtalk;2.setupanoutlineofyourtalk,practicewithit,andbringitforreference;3.setupcuecards,practicewiththem,andusethemduringyourpresentation4.writeafullscriptandreadfromit.
10.商务沟通基础:
Businesscommunicationdrawstringdrawsoninformationderivedformawidevarietyofotherdisciplines,including(butnotlimitedto)linguistics,semantics,rhetoric,psychology,sociology,graphicdesign,management,marketing,economics,andinformationtechnology.
11.Purposeofthewriter:
1,Expressivewriting:
itispersonalandinformal,employedtoencouragecomprehensionandreflectiononthepartofwriter.2,Communicativewriting:
itpresupposesthatthewriteralreadyconsiderableknowledgeandunderstandingofthetopic,andiswritingtoinformortopersuadeareader.
12.附件说明信函的5大基本目标:
Fiveprimarygoalsofgoodresumes;Goodresumesandresumecoverlettersmustbeableto;Cuttheclutter;Catchtheeye;Sellyourskills,Strengthsandsuccess;Directthereaderyourway;Getyoutothenextstep;
14.contentformatofaresumecover:
contentformatofaresumecover:
theresumecovershouldfollowthebasiccontentformatofatypicalbusinessletterandshouldincludethreegeneralissues:
firstparagraph——whyyouarewriting;middleparagraph——whatyouhavetooffer;concludingparagraph——howyouwillfollow;
15.Top10resumetips:
Apageortwotolandyouajoboranleastaninterview;Fundamentalsdoexist;Customizationiscritical;Revealenoughtoexcite;Aresumeis99%ofthetimereadbyastranger;Onceyourbasiccontentisready;Reevaluatechoiceofwords,sentencestructureandlanguage;Spellcheck,;Whenyouarepresentinghardcopiesofyourresume,makesureyouusequalitystationery;Keepcopiesofhecariouscustomizedversionsofyourresume.;
16.Essentialcontentsofresumes:
Goodresumehavingbeentocombinefactwithfantasy.Byfact,itmeansthatdetailsprovidedinresumehavebeenasaccurateaspossible.Byfantas
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