新零售下的实体店发展研究外文文献翻译.docx
- 文档编号:12906577
- 上传时间:2023-06-09
- 格式:DOCX
- 页数:9
- 大小:25.28KB
新零售下的实体店发展研究外文文献翻译.docx
《新零售下的实体店发展研究外文文献翻译.docx》由会员分享,可在线阅读,更多相关《新零售下的实体店发展研究外文文献翻译.docx(9页珍藏版)》请在冰点文库上搜索。
新零售下的实体店发展研究外文文献翻译
外文文献翻译原文及译文
文献出处:
RoyP.Theresearchofstoresunderthenewretail[J].InternationalJournalofRetail&DistributionManagement,2017,3(5):
434-445.
原文
TheresearchofstoresunderthenewretailRoyPark
Abstract
InearlyJune,2016,unitedbusinessnetworkintheindustryforthefirsttimeputforwardtheconceptof"newretail",andorganizerelevantdiscussions,meetings,openWeChatpublicwiththesamenumberandupdatetheAPP.The"newretail"hasbecomethehottestwordintheretailbusinessdevelopmentin2016.Allpartiesareonthe"newretail"putforwardtheirownviews,alsomakestheofflinestoresallmanagersmoreprofoundlyunderstandthedevelopmenttrendoftheretailindustry.Forourretailstores,fromthetraditionalretailmodeltothe"newretaildevelopment,mustrevolvearoundthefollowingthreeaspectstorealizethechangeofinnovation.
Keywords:
retailinnovation,newretail,e-business1Theoverviewofnewretail
Forthe"newretail"concept,intheindustryhavedifferentpointofview,someexpresseddoubtordon'tunderstand.Thenewretailcanreally
promotethedevelopmentofindustry,whichmaybecontroversial
problem.Whosenewretailwillbehowtoreduceinventory,reduceinventory,offlinebusinessentitiesandonlinecantrulyintegration,howtoreconstructtherelationshipbetweenproducersandconsumersonissuessuchasleft.Thishascausedalotofreadinganddoubts.Yearsearlier,thebusinessmanunderstandingoflineisthatifyouwantmoregoodsales,youmustputabettermarketingfromthetraditionalwaytoInternet.AndnowtheInternethasfarmorethanjustasales,marketingchannels,butcanhelpmerchantsbuildbrand,forusersoflifecyclemanagement,toacquirenewusers,maintenanceofoldcustomers,arousethesleeping,thewayoftheconstructionofthechannelischanging.Andchannels,sales,andchangeofthewholelogisticssystem,especiallythetransformationofthesupplychainsystem,willeventuallygobigdatadrivenproductdesign,productmanufacturing,isthe"newmanufacturing".Newretailwilldrivefutureisdifferentfromtheformatsofretailproductsnow,itisnotdepartmentstores,shoppingcenterorachainofconveniencestores,shoppingmalls,supermarkets,butanewgenerationofretailproducts,isthroughthechangeofretailproducts.Retailproductinnovation,avarietyofflowersinthefuturewillbebasedonthereconstructionofthecommercialelements.
2Theinnovationofretailtechnology
Enterprisematerialcultureiscreatedbyemployee’sproductsand
implementationofvarioussubstancesconstitutethesurfacelayerofthe
enterpriseculture.Retailerssellproductsandservicesaretheprimarycontentofthematerialculture,followedbythemarketenvironment,corporatelogo,employeeidentity,anddegreeoftechnologyandequipmentmodernizationandcivilization,theyarethemaincontentofenterprisematerialculture.Retailtechnologyinnovationisfromtheaspectssuchasproduct,service,andmarketenvironmentimpactonthematerialculture.Thepopularizationandapplicationofnewtechnology,POS,EDIandotherbusinessinformationsystemdevelopmentandapplication,willimprovetheretailsalesenterprisebusinessflow,logistics,cashflowandinformationflowofthedegreeofmodernization,improveprocesscontrolabilityofretailenterprises.
Thebehaviorofenterpriseculture,isreferstotheenterprisestaffintheproductionandbusinessoperation,learning,entertainmentactivitiesofculture.Retailstoremanagement,stafftraining,education,propaganda,humanrelationsactivity,recreationalsportsactivitiesofculturalphenomenon,isthemaincontentoftheenterprisebehaviorculture.Retailtechnologyinnovationrequirescompaniestobuildencouraginginnovationinternalenvironment,andasthestaffcodeofconduct,stimulatethestaff'sintelligence,centripetalforceandcreativity.Retailenterpriseintroductionofnewtechnology,innovationmodeofoperation,isboundtotheemployeesacomprehensiverangeofskillstrainingand
guidance,thistoacertainextent,canimprovethecomprehensivequality
ofemployees,soastoimproveenterpriseservicelevel.Ontheotherhand,theuseofthenewtechnologyattachesgreatimportancetotherelationshipbetweentheemployeesandthecompany,makeemployeeshavesenseofresponsibilityandengagement,cultivatinginnovativeconsciousnessandcompetitiveconsciousness,theenterprisetoformthemodeleffect,promotesthechangeenterprisebehaviorculture.Retailenterprisesbelongtotheserviceindustry,serviceistheeternaltheme,thequalityofservicequalityandemployeehasgreatrelationship,itistoalargeextentinfluencetherelationshipbetweenthestaffandcustomers.So,theinnovationopportunitiesforstaffemployeesatisfactionshouldbearetailchainenterprisebehaviorculture,onlytoemployeesatisfaction,tobeabletoprovidehighquality,customersatisfactionservices.
Thesystemoftheenterprisecultureisthemediationofspiritandmatter,whichincludesretailsalesenterpriseleadingsystem,organizationanddailymanagementsystem,salarysystem,appraisalsystem,trainingsystem,businessincentivesystem,etc.Retailtechnologyinnovationrequirescompaniestotransformtraditionalbusinesswithgoodculturalmechanism,givefullplaytotheenterpriseculturetoformagoodmechanismtopromoteandsafeguardfunction,theenhancemententerprise'scohesiveforceandfightingcapacity.Relyontheinnovationofthesupplychainprocurementmode,suchasWal-Marttominimizethe
costofsupply,stickingtothelowestprice,smallprofitsforcustomers,
treatcustomersatthesametime,willsatisfythecustomer,respectforcustomers,servicecustomersinthefirstplace,wonthecustomertrustforWal-Mart,andbringhugereturns.Thespiritoftheenterprisecultureistheenterprisecultureofhighlyconcentrated,itisthecoreofenterpriseculture,theretailenterprisesinthelong-termoperationandmanagementintheprocessofgraduallyformeditsownuniquebusinessphilosophyandmanagementstylecultureideaputforwardneedtechnologyassupport,retailtechnologyinnovationwillcausethechangeofthespiritofenterprisecultureaspect,itisretailenterprisespirit,concept,managementphilosophy.
3Newretailindustryandtherealstore3.1Strategicthinking
FromChinamerchantscentered"principal"thinking,tobusinesscentered"proprietary"thinking.Retailmarketinthe"newnormal"hasforcedentityshoptoreviewwiththesupplier,therelationshipbetweenthethinkingtorethinktheretailstrategy.Onceuponatimethe"principallodger"ofthinkingforthecenterwithmerchants,put"opposites"suppliers.Thestoresearnbigprofits,butallowmanysuppliershavetochangechannels,turnedto"lowcost"electricbusinesschannels,thusfurtherlackofofflinestorebrand,leadtotheoperationstateofphysicalstoresallthemoreworrying.Inthenewretailenvironment,theoperator
shouldadjustthestrategicthinkingofphysicalstores,abandonthe
"principallodger"foralongtimeforthemainstreaminvestmentthinking.Reviewwiththesupplierrelationsofcooperation,setupwiththesupplier"symbiosis,create,win-win"equalpartnership.Tothesupplier'sbrandandcommoditiesasastore'sownbrandandcommodity,namelyestablishbusinesscentered"proprietary"thinking,participateinthesupplier'sgoodsmanagement,salesmanagement,inventorymanagement,etc.,commontoprovidecustomerswithservices,throughcustomerservicevaluetoforma"communityofinterests"inthesupplychain.Inthecaseofsalesgrowthofbetweenpartnersshareinterests,tojointlypromotetheestablishmentoftheretailecosystem.
3.2Managementconceptualchange
Fromtheconceptofthesellerandforthecenterwithgoodsistocustomerasthecenterofthebuyer.Fromtheplannedeconomyeraofcommodityeconomyisstillintheinfluenceontheideologyofentityshopoperators,althoughwiththeconceptofconsumersasthecenterinmorethan20yearsago,butthe"pretty"entityshoprarelytothinkabouttheneedsoftheconsumers,inthecaseofadeclineineconomicenvironment,forceentityshopoperatorsthinkingtransformation,butmanystillbelongtothepassivetransformation.Newretailmarketenvironment,withtheintensificationofcompetition,theemergenceofvariousnewretailformats,greatchangeshavetakenplaceinconsumers'
consumptiondemand,timelygraspconsumertrendsandtimelyadjustthe
operatorhasbecomephysicalstorestransformationsuccessfulleader.Appearinthemarketinrecentyears,manyofthesuccessfulretailbusinessistoadapttothecurrentconsumerespeciallyafter80,80aftertheyoungergenerationofconsumerdemandandtoopenstores,withfashion,personality,experienceasthecoreofmanagementandmakeyoungchasingstickstosocialize.Underthenewretail,whereconsumers,whereisthestoreserviceshouldbe.Onlyinthisway,offlineretailhaveasustainablefuture.
3.3Managementtransformation
Fromtheextensivemodeofpropertymanagementisintoarefinementofthedetailmanagementstyle.Mostofthestoresinthe"principal"undertheguidanceofstrategicthinking,takeaextensivemodeofpropertymanagement,operationandmanagementofthesupplierjustblindly"management",thereareveryfew"service",andalsotocustomersjusttheimageof"cold",ithasmuchmoreprominentinthestate-runstoresinsome,especiallyinthecaseoftheagingoftheoperators,lessmotivationtochange.Forprivateasthemainbodyoftheentityshophastorealizetheimportanceofmanagemen
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 零售 实体 发展 研究 外文 文献 翻译
![提示](https://static.bingdoc.com/images/bang_tan.gif)