总部运营管理手册汇编.docx
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总部运营管理手册汇编.docx
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总部运营管理手册汇编
总部运营管理手册汇编
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1***连锁总部组织Error!
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2拓展管理Error!
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2.1选址手册Error!
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2.1.1选址模型简介Error!
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2.1.2选址总流程Error!
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2.1.3城市布局Error!
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2.1.3.1城市布局流程Error!
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2.1.3.2城市布局操作内容与规范、操作方法工具与成果示例Error!
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2.1.4社区评估Error!
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2.1.4.1社区评估原理Error!
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2.1.4.2社区调研流程Error!
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2.1.4.3社区调研操作内容与规范、操作方法工具与成果示例Error!
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2.1.5店址评估Error!
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2.1.5.1店址评估原理Error!
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2.1.5.2店址评估流程Error!
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2.1.5.3店址评估操作内容与规范、操作方法工具与成果示例Error!
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2.1.6执行流程规范Error!
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2.1.7附表Error!
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2.1.8表-1行政地区背景资料表Error!
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2.1.8.1表-2城市布点计划表Error!
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2.1.8.2表-3社区经济力(消费能力)评估表Error!
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2.1.8.3表-4社区竞争力(竞争环境)评估表Error!
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2.1.8.4表-5社区发展性(未来成长)评估表Error!
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2.1.8.5表-6社区综合评估表Error!
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2.1.8.6表-7目标店周围环境评估表Error!
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2.1.8.7表-8目标店内部评估表Error!
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2.1.8.8附表1人潮流动抽样表Error!
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2.2建店作业管理Error!
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2.2.1建店作业Error!
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2.2.1.1建店流程Error!
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2.2.1.2装修质量管理流程Error!
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2.2.1.3工程费用管理流程Error!
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2.2.2建店操作规范Error!
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2.2.2.1装修商评估选择Error!
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2.2.2.2建店工程招标Error!
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2.2.2.3门店VI设计规范Error!
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2.2.2.4装修报备规范Error!
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2.2.2.5门店测量规范Error!
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2.2.2.6装修图纸规范要求Error!
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2.2.2.7装修方案制定规范Error!
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2.2.2.8装修实施要求Error!
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2.2.2.9装修验收规范Error!
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2.2.3工具表单Error!
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2.2.3.1附表1:
建店作业计划流水表Error!
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2.2.3.2附表2:
装修费用清单Error!
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2.2.3.3附表3:
装修材料要求表Error!
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2.2.3.4附表3:
装修实施计划进度表Error!
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2.2.3.5附表4:
工程验收作业表Error!
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附件1:
店面装修合同Error!
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2.3展店手册Error!
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2.3.1展店方案Error!
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2.3.1.1***连锁展店方式Error!
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2.3.1.2***连锁加盟展店规划Error!
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2.3.1.3加盟申请条件Error!
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2.3.2加盟商管理流程Error!
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2.3.2.1加盟流程Error!
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2.3.2.2加盟终止流程Error!
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2.3.2.3加盟续约流程Error!
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2.3.2.4加盟商设立分店流程Error!
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2.3.3申请加盟商分析报告Error!
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2.3.3.1***连锁加盟申请调查表Error!
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2.3.3.2申请加盟商可行性分析报告Error!
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2.3.4工具表单Error!
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2.3.4.1附表1:
加盟申请审批表Error!
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2.3.4.2附表2:
加盟店结束营业跟进表Error!
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2.3.4.3附表3:
续约/关闭分析报告Error!
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2.3.4.4附表4:
续签新约通知Error!
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2.3.4.5附表5:
新开分店签约通知Error!
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2.3.5附件1***连锁加盟特许合同Error!
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2.3.6附件2商业特许经营备案管理办法Error!
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2.3.7附件3商业特许经营管理条例Error!
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2.3.8附件4商业特许经营信息披露管理办法Error!
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3物流管理Error!
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3.1物流中心组织架构规划Error!
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3.2物流管理关键流程规划Error!
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3.2.1物流系统规划工作流程Error!
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3.2.2总部采购计划制定流程图Error!
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3.2.3中央采购作业流程图Error!
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3.2.4总部商品定价及销售激励流程图Error!
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3.2.5门店订货作业流程Error!
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3.2.6大宗折扣制定流程Error!
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3.2.7价格变动流程Error!
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3.2.8新品引进流程Error!
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3.2.9旧单品淘汰流程Error!
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3.2.10供应商引进与续签合同流程Error!
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3.2.11陈列流程Error!
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3.2.12门店巡查流程Error!
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3.2.13收货作业流程Error!
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3.2.14库存管理流程Error!
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3.2.15配货管理流程Error!
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3.2.16配送管理流程Error!
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3.2.17返仓管理流程Error!
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3.2.18返厂管理流程Error!
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3.2.19OEM采购管理流程Error!
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3.2.20OEM收验货管理流程Error!
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3.3采购管理制度与标准Error!
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3.3.1商品分类及条形码管理规范Error!
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3.3.2新品引进审批规范Error!
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3.3.3旧品淘汰审批规范Error!
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3.3.4价格管理规定Error!
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3.3.5价格变动管理Error!
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3.3.6供应商资格管理办法Error!
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3.3.7供应商动态评估规范Error!
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3.3.8供应商退出机制Error!
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3.3.9商品陈列管理办法Error!
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3.3.10分部物流管理制度Error!
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3.3.11门店商品收发操作规范Error!
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3.3.12门店送货流程管理规规范Error!
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3.3.13门店订货、补货管理规范Error!
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3.3.14分部及门店盘点管理规范Error!
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3.3.15样机管理规范Error!
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3.4仓储管理制度Error!
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3.4.1收货管理规范Error!
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3.4.2库房管理规范Error!
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3.4.3配货管理规范Error!
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3.4.4配送管理制度Error!
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3.4.5运输管理规范Error!
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3.4.6车辆管理规范Error!
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3.4.7配送员管理规定Error!
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3.4.8退换商品标准Error!
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3.5物流成本控制Error!
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3.5.1物流配送成本的监控Error!
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3.6附录:
相应表单Error!
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3.6.1合同修订通知单Error!
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3.6.2物流成本核算表Error!
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4服务管理Error!
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4.1***会员制度整体规划Error!
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4.1.1会员制的关键成功要素Error!
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4.1.2满足会员制成功要素的重要模块Error!
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4.1.3***会员制运作逻辑Error!
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4.2***会员服务组织结构Error!
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4.2.1组织架构Error!
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4.2.2主要部门职能Error!
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4.2.2.1规划部Error!
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4.2.2.2系统工作部Error!
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4.2.2.3会员俱乐部Error!
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4.3***会员制方案设计Error!
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4.3.1会员权益与特色服务Error!
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4.3.2会员积分计划Error!
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4.3.2.1银卡会员Error!
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4.3.2.2金卡会员Error!
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4.3.2.3钻石卡会员Error!
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4.3.3会员入会Error!
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4.3.4会员退会Error!
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4.3.5***会员制方案实施Error!
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4.3.5.1***会员开发管理Error!
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4.3.5.2会员招募操作规范Error!
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4.3.6***会员运作管理Error!
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4.3.7策划会员活动流程框架Error!
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4.2.7.1活动总结操作规范Error!
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4.3.7.2会员关系维护Error!
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4.3.7.3电话回访Error!
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4.3.8门店日常会员服务管理(参见《门店顾客服务手册》)Error!
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4.4***会员制后台管理Error!
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4.4.1沟通管理Error!
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4.4.1.1俱乐部刊物Error!
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4.4.1.2俱乐部网站与邮件管理Error!
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4.4.1.3会员热线Error!
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4.4.2物料管理与制作Error!
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4.4.2.1会员卡式样Error!
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4.4.2.2会员物料管理Error!
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4.4.3***会员数据库管理Error!
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4.4.3.1会员数据库结构设计Error!
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4.4.3.2数据分析加工Error!
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4.4.3.3会员业务财务分析Error!
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4.5附件Error!
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4.5.1相关法律法规Error!
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4.5.2***会员俱乐部章程Error!
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4.5.3会员协议Error!
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5营运管理Error!
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5.1营运管理职责Error!
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5.2营运管理流程Error!
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5.2.1营运计划制定及执行流程Error!
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5.2.2区域营运例会流程Error!
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5.2.3区域营采沟通与协调流程Error!
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5.2.4区域促销计划的制订与执行流程Error!
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5.2.5连锁店运营手册管理流程Error!
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5.2.6开店作业流程Error!
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5.3营运管理规范Error!
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5.3.1营运计划制定规范Error!
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5.3.2区域营运例会管理规范Error!
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5.3.3区域营采沟通与协调管理规范Error!
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5.3.4区域促销计划的制订与执行规范Error!
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5.3.5店面运营手册执行及管理规范Error!
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5.3.6开店作业操作规范Error!
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5.3.6.1开业前拓展操作规范Error!
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5.3.6.2人员配置要求Error!
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5.3.6.3卸货操作规范Error!
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5.3.6.4电脑安装操作规范(参见***电脑安装说明书)Error!
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5.3.6.5开业宣传、布置物要求示例Error!
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5.3.6.6开业前日准备工作规范Error!
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5.3.6.7开业日期选择规范Error!
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5.3.6.8嘉宾邀请规范Error!
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5.4营运检查制度Error!
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5.4.1加盟店考核管理规范Error!
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5.4.2连锁店标准检查与监督规范Error!
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5.5工具表单Error!
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5.5.1表一、《合同执行情况评估表》Error!
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5.5.2内部作业管理情况检查表Error!
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5.5.3店面状况检查表Error!
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5.5.4人员作业情况检查表Error!
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5.5.5店铺卫生情况检查表Error!
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5.5.5.1开店计划流水表Error!
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5.5.5.2开店流水作业进度跟踪表(新店开业筹备负责人用)Error!
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5.5.5.3开店准备工作通知单(新店开业筹备负责人用)Error!
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5.5.5.4政府申请作业表Error!
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5.5.5.5开业庆典活动流程Error!
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5.5.5.6开业庆典作业检查Error!
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5.5.6附件1消防审批准备材料Error!
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5.5.7附件2工商营业执照办理准备材料Error!
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5.5.8附件3组织机构代码证办理准备材料Error!
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5.5.9附件4门店商品、促销物品清单Error!
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5.5.10附件5门店办公用品清单Error!
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5.5.11附件6税务登记证办理准备材料Error!
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6人力资源管理Error!
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6.1人力资源管理职责Er
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