Business-plan-template__全英文商业计划书模板.docx
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Business-plan-template__全英文商业计划书模板.docx
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Businessplanforanewbusiness
Thebusinessplanconsistsofanarrativeandseveralfinancialworksheets.Thenarrativetemplateisthekeytothebusinessplan.Itcontainsmorethan150questionsdividedintoseveralsections.Omitanyquestionsthatdonotapplytoyourtypeofbusiness.Whenyouhavefinishedwritingyourfirstdraft,youwillhaveacollectionofsmallessaysonthevariousaspectsofthebusinessplan.Thenextstageistoeditthemintoasmooth-flowingnarrative.
Therealvalueofcreatingabusinessplanisnotinhavingthefinishedplaninyourhand;rather,thevalueliesintheprocessofresearchingandthinkingaboutyourbusinessinasystematicway.Theactofplanninghelpsyoutothinkthingsthroughthoroughly,studyandresearchifyouarenotsureofthefacts,andlookatyourideascritically.Ittakestimenow,butwillhelpavoidcostly,perhapsdisastrous,mistakeslater.
Thisbusinessplanisaspecificmodelsuitableforhigh-techbusinesses.Beforeyoubegin,lookatthe1stsectionTailoringtheplan.Ithastipsforfine-tuningyourplantomakeaneffectivepresentationtoinvestors.Ifthisiswhyyou’recreatingyourplan,payparticularattentiontoyourwritingstyle.Youwillbejudgedbythequalityandappearanceofyourworkaswellasbyyourideas.
Ittypicallytakesseveralweekstocompleteagoodplan.Mostofthattimeisspentinresearchingandrevisingyourideasandassumptions.Butthisisthevalueoftheprocess.Somaketimetodothejobproperly.Thosewhodosoneverregrettheeffort.Andfinally,besuretokeepdetailednotesonyoursourcesofinformationandontheassumptionsunderlyingyourfinancialdata.
Tailoringtheplan
Thegenericbusinessplanpresentedshouldbemodifiedtosuityourspecifictypeofbusinessandtheaudienceforwhichtheplaniswritten.
Forraisingcapital
Forinvestors
Investorshaveadifferentperspective.Theyarelookingfordramaticgrowth,andtheyexpecttoshareintherewards:
oFundsneededshort-term
oFundsneededintwotofiveyears’time
oHowthecompanywillusethefunds,andwhatthiswillaccomplishforgrowth
oEstimatedreturnoninvestment
oExitstrategyforinvestors(buyback,saleorIPO)
oProportionofownershipthatyouwillgiveuptoinvestors
oMilestonesorconditionsthatyouwillaccept
oFinancialreportingtobeprovided
oInvolvementofinvestorsontheboardorinmanagement
Fortypeofbusiness
High-techcompanies
Economicoutlookfortheindustry
Willthecompanyhaveinformationsystemsinplacetomanagerapidlychangingprices,costsandmarkets?
Willyoubeonthecuttingedgewithyourproductsandservices?
Whatisthestatusofresearchanddevelopment?
Andwhatisrequiredto:
oBringproduct/servicetomarket?
oKeepthecompanycompetitive?
Howdoesthecompany:
oProtectintellectualproperty?
oAvoidtechnologicalobsolescence?
oSupplynecessarycapital?
oRetainkeypersonnel?
High-techcompaniessometimeshavetooperateforalongtimewithoutprofitsandsometimesevenwithoutsales.Ifthisfitsyoursituation,abankerprobablywillnotwanttolendtoyou.Venturecapitalistsmayinvest,butyourcasemustbeverygood.Youmustdolonger-termfinancialforecaststoshowwhenprofittake-offisexpectedtooccur.Andyourassumptionsmustbewelldocumentedandwellargued.
XXXXX
Businessplan
OWNERS
YourBusinessName
Date
WebpageTableofcontents
1. Executivesummary 6
2. IntroductiontotheCompanyanditsManagement 7
2.1 CompanyOverview 7
2.2 OrganisationalStructure 7
2.3 TheManagementTeam 7
2.4 AdvisoryBoard 7
2.5 ProposedManagementCompensation 7
2.6 HeadcountForecast 7
3. ProductsandServicesDescription 8
3.1 ProductsandTechnologiesIntroduction 8
3.2 DetailedDevelopmentPlan 8
3.2.1 ProductRoadmaps 8
3.2.2 DevelopmentStages 8
3.3 FutureApplications 8
4. MarketingAnalysis 9
4.1 MarketTrend 9
4.2 MarketSegmentation 10
4.3 MarketGap(UniqueSellingPoint) 10
4.4 CompetitiveAnalysis 10
5. BusinessModel 12
5.1 CoreCompetence 12
5.2 SWOTAnalysis 12
5.3 MarketingPlan 12
5.4 SalesForecast 14
5.4.1 RealisticScenario 15
5.4.2 OptimisticScenario 15
5.4.3 PessimisticScenario 15
6. RiskAnalysisandManagement 16
6.1 TechnicalRisk 16
6.1.1 TechnologySafety 16
6.1.2 ProductQuality 16
6.1.3 Delay 16
6.2 CompetitionRisk 16
6.3 ManagementofGrowth 17
6.4 MarketRisk 17
7. FinancialPlan 18
7.1 SummaryofAssumptions 18
7.1.1 Revenue 18
7.1.2 DirectVariableCosts 18
7.1.3 FixedAssetInvestment 18
7.1.4 HumanResources 18
7.1.5 ServicesRenderedby3rdParty 18
7.1.6 InfrastructureandOperationalCosts 18
7.1.7 Marketing 18
7.1.8 Tax 18
7.2 Break-EvenPosition 18
7.3 Projectedprofits 19
7.4 InvestmentandReturn 19
7.5 FinancialStatements 19
8. BusinessFeasibilityandImpactintheUKandChina 20
9. References 21
10. Appendices 22
1.Executivesummary
Writethissectionlast.
Wesuggestthatyoumakeitnomorethantwopageslong.
Includeeverythingthatyouwouldcoverinafive-minuteinterview.
Explainthefundamentalsoftheproposedbusiness:
Whatwillyourproductbe?
Whowillyourcustomersbe?
Whoaretheowners?
Whatdoyouthinkthefutureholdsforyourbusinessandyourindustry?
Makeitenthusiastic,professional,completeandconcise.
Ifproposingforaninvestment,stateclearlyhowmuchyouwant,preciselyhowyouaregoingtouseit,andhowthemoneywillmakeyourbusinessmoreprofitable,therebyensuringrepayment.
Paragraphheadingscanbeusediftheyidentifythepurposeofeachparagraph.(examplebelow)
CompanyandManagement(Team)
Product/ServiceDescription
MarketAnalysis
CompanyStrategy
RiskAnalysis
FinancialPlan
InvestmentProposition
2.IntroductiontotheCompanyanditsManagement
2.1CompanyOverview
Whatbusinesswillyoubein?
Whatwillyoudo?
MissionStatement:
Manycompanieshaveabriefmissionstatement,usuallyin30wordsorfewer,explainingtheirreasonforbeingandtheirguidingprinciples.Ifyouwanttodraftamissionstatement,thisisagoodplacetoputitintheplan.
2.2OrganisationalStructure
Ifyou’llhavemorethan10employees,createanorganizationalchartshowingthemanagementhierarchyandwhoisresponsibleforkeyfunctions.
Includepositiondescriptionsforkeyemployees.Ifyouareseekingloansorinvestors,includeresumesofownersandkeyemployees.
2.3TheManagementTeam
Whowillmanagethebusinessonaday-to-daybasis?
Whatexperiencedoesthatpersonbringtothebusiness?
Whatspecialordistinctivecompetencies?
Isthereaplanforcontinuationofthebusinessifthispersonislostorincapacitated?
2.4AdvisoryBoard
Listmembersofmanagementadvisoryboardandtheirshortresume/CV.
2.5ProposedManagementCompensation
Ifthemanagementteamarewillingtoreducetheircompensationinthefirstyearofbusiness
2.6HeadcountForecast
Numberofemployeesofeachdepartmentsandthetotalinthenext5years.(tablespreferred)
3.ProductsandServicesDescription
3.1ProductsandTechnologiesIntroduction
Describeindepthyourproductsorservices(technicalspecifications,drawings,photos,salesbrochuresandotherbulkyitemsbelongintheAppendices).
Whatfactorswillgiveyoucompetitiveadvantagesordisadvantages?
Examplesincludelevelofqualityoruniqueorproprietaryfeatures.
Whatarethecost,feeorcommissionstructuresofyourproductsorservices?
Don’tforgettoincludethecurrentPatentStatus.
3.2DetailedDevelopmentPlan
3.2.1ProductRoadmaps
Listanddescribeproducttypeandserviceofallcategories,whattheydo,whentheyareavailable,andthetimelineofdesign,prototype,samplepromotionetc.(tablesandfiguresareencouraged)
3.2.2DevelopmentStages
Writedownthestagesusedtomeasurethesteppingsuccesses(deliverables,milestones)ofthewholecompanyaccordingtothedevelopmentplan.
3.3FutureApplications
Listanddescribepotentialapplications.
4.MarketingAnalysis
Nomatterhowgoodyourproductsandservicesare,theventurecannotsucceedwithouteffectivemarketing.Thisbeginswithcarefulandsystematicresearch.Itisverydangeroustoassumethatyoualreadyknowaboutyourintendedmarket.Youneedtodomarketresearchtomakesureyouareontrack.Usethebusinessplanningprocessasyouropportunitytouncoverdataandtoquestionyourmarketingefforts.Yourtimewillbewellspent.
Therearetwokindsofmarketresearch:
primaryandsecondary.
Secondaryresearchmeansusingpublishedinformationsuchasindustryprofiles,tradejournals,newspapers,magazines,censusdata,anddemographicprofiles.Thistypeofinformationisavailableinpubliclibraries,industryassociations,chambersofcommerce,fromvendorswhoselltoyourindustry,andfromgovernmentagencies.
Primaryresearchmeansgatheringyourowndata.Forexample,youcoulddoyourowntrafficcountataproposedlocation,usetheyellowpagestoidentifycompetitors,anddosurveysorfocus-groupinterviewstolearnaboutconsumerpreferences.Professionalmarketresearchcanbeverycostly,buttherearemanybooksthatshowsmallbusinessownershowtodoeffectiveresearchthemselves.
Inyourmarketingplan,beasspecificaspossible;givestatistics,numbers,andsources.Themarketingplanwillbethebasis,lateron,oftheall-importantsalesprojection.
4.1MarketTrend
Describeyourindustry.Isitagrowthindustry?
Whatchangesdoyouforeseeintheindustry,shorttermandlongterm?
Howwillyourcompanybepoisedtotakeadvantageofthem?
Factsaboutyourindustry:
Whatisthetotalsizeofyourmarket?
Whatpercentshareofthemarketwillyouhave?
(Thisisimportantonl
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