零售调研-护垫(英文版).pptx
- 文档编号:14668024
- 上传时间:2023-06-25
- 格式:PPTX
- 页数:68
- 大小:899.52KB
零售调研-护垫(英文版).pptx
《零售调研-护垫(英文版).pptx》由会员分享,可在线阅读,更多相关《零售调研-护垫(英文版).pptx(68页珍藏版)》请在冰点文库上搜索。
11Copyright2003ACNielsenaVNUcompanyLinerCategoryOverview2LinerSales&PriceTrend,NationalMarketGrowthRateSlowDown%SalesGrowth(MATON03vsON02)+10%-involume0%-invalue7908558809931053104310271084108710801054103210901641751771901991921851901901911861791840.210.210.20.190.190.180.180.180.170.180.180.170.17020040060080010001200140016001800200000.050.10.150.20.25VolumeSales(MilPcs)ValueSales(Mil.Rmb)Rmb/Pcs3LinerSegmentImportance&Growth,NationalUltraThin/BreathableMoreWelcomeWithImportanceIncreasingVolumebaseMAT%Growth7%46%2%2%-8%Valuebase-2%31%-8%-9%-15%10.89.864.561.427.410.810.11.51.81.71.469.466.52123.818MATON02MATON03MATON02MATON03LinerUTBLinerUTNBLinerSlimLongLinerSlimReg.4LinerProd.SegmentImportance,Nat.Volumebase9.412.59.411.911.011.712.010.09.18.88.61.61.91.91.81.61.01.41.31.471.571.470.766.966.065.064.064.065.864.563.417.518.019.322.425.412.010.61.81.61.51.971.470.615.416.115.026.223.724.021.521.1ON01DJ02FM02AM02JJ02AS02ON02DJ03FM03AM03JJ03AS03ON03LinerUTBLinerUTNBLinerSlimLongLinerSlimReg.5LinerProd.SegmentImportance,Nat.Valuebase1011.59.911.111.211.311.69.88.78.58.51.61.71.71.61.51.41.31.31.368.367.26764.96463.161.960.461.760.960.221.221.422.42529.312.411.21.71.71.51.768.367.819.218.817.629.728.328.42423.2ON01DJ02FM02AM02JJ02AS02ON02DJ03FM03AM03JJ03AS03ON03LinerUTBLinerUTNBLinerSlimLongLinerSlimReg.6VolumeShareValueShareLiner,NationalTopBrandsShareCarefreeLeadingShareMaintain;SmallLocalsGainedShareYearlyMATON02MATON03ShareDifferenceShareDifferenceMATON02MATON03CAREFREE16.917.10.2SOFY1715.8-1.2ANERLE9.69.60C&B7.25.4-1.8WHISPER3.94.50.7YIMUCAO1.32.91.6SOFT1.22.21LADYCARE2.71.9-0.8BEST1.61.80.2HAOS.S.1.71.70O.BRAND36.937.10.2CAREFREE18.618.6-0.1SOFY16.916-0.8ANERLE11.411.80.4WHISPER5.55.70.3C&B7.35-2.4YIMUCAO1.33.11.7LADYCARE3.72.8-0.9ABC22.60.6SOFT1.120.9HAOS.S.1.51.50O.BRAND30.730.90.27LinerTopBrandVol.ShareTrend,Nat.CarefreeMaintainLeadingSharePositionAndShareStagnantInLatestHalfYearTop5All(LinerBase)58.557.357.252.456.251.6545353.154.653.549.650.320.816.716.815.717.516.516.616.317.816.717.916.818.917.416.718.815.216.416.415.917.613.410.910.410.699.799.49.69.5109.79.2997.77.16.96.965.65.95.85.44.812.34.73.93.344.94.855.14.14.318.41715.314.89.84.83.90510152025ON01DJ02FM02AM02JJ02AS02ON02DJ03FM03AM03JJ03AS03ON03CAREFREESOFYANERLEC&BWHISPERYIMUCAO0.60.811.51.31.41.82.32.92.633.13.4SOFT0.70.80.70.811.52.11.92.72.61.61.92.1LADYCARE2.42.72.333.12.52.32.21.91.91.71.81.7BEST0.50.70.41.41.23.71.81.92.32.21.51.41.3HAOS.S.1.411.21.51.52.62.21.71.71.81.81.81.5O.BRAND35.936.737.239.435.736.735.83735.434.336.940.439.78LinerTopBrandVal.ShareTrend,Nat.SameAsValueTop5All(LinerBase)YIMUCAO0.60.80.91.51.41.51.82.43.02.63.13.43.9SOFT0.80.90.80.91.01.41.91.82.52.31.61.91.9LADYCARE3.03.53.14.24.43.73.53.32.92.92.52.82.6BEST0.40.60.31.00.82.01.21.31.51.51.11.01.0HAOS.S.1.10.91.01.31.22.42.01.41.41.61.61.51.3O.BRAND30.231.031.033.230.931.931.231.730.529.232.235.434.563.762.462.857.960.257.158.558.158.259.957.95454.823191917.518.818.317.417.619.818.819.212.211.912.310.711.41111.41211.912.11211.39.49.287.36.96.95.85.55.45.34.94.31.83.56.45.84.95.96.46.36.56.45.15.218.619.31415.115.611.84.34.90510152025ON01DJ02FM02AM02JJ02AS02ON02DJ03FM03AM03JJ03AS03ON03CAREFREESOFYANERLEC&BWHISPER9LinerTopBrandDistributionTrend,Nat.DistributionCompeteHeadWithKeyCompetitorsWeightedDistributionYIMUCAO455781010141516171820SOFT3436111212131312111112LADYCARE35353436363335363533313033BEST20181718171720212119171614HAOS.S.678101312131515141412134444444546454747444343444345474642444747444343373434333129323030292725293636383837394042403941444644414626420102030405060ON01DJ02FM02AM02JJ02AS02ON02DJ03FM03AM03JJ03AS03ON03CAREFREESOFYANERLEC&BWHISPER10Liner,TopBrandPriceTrend-NationalKeyCompetitorsPriceMaintainStableDuringLatestYearRmb/PcsON01ON02DJ03FM03AM03JJ03AS03ON03CAREFREE0.230.190.180.190.200.200.190.19SOFY0.220.180.180.180.180.170.180.17ANERLE0.230.220.220.220.210.220.210.21C&B0.220.180.170.160.160.160.150.15WHISPER0.400.240.230.230.220.220.210.21YIMUCAO0.210.190.190.180.180.180.190.19SOFT0.230.160.160.160.160.170.170.15LADYCARE0.270.270.260.270.260.260.270.26BEST0.190.120.120.120.120.120.120.13HAOS.S.0.170.160.150.140.160.160.150.15O.brand0.170.160.150.140.160.160.150.1511CarefreeVariantSales&Growth,Nat.VolumeSalesValueSales9.47.56.66.26.76.27.27.58.176.76.56.56.45.16.56.77.87.38.36.25.44.73.75.64.63.932.72.12.32.32.32.522.52.22.11.900.43.23.73.33.720.816.716.815.717.516.518.416.616.317.816.717.917TSHAPEDRAPABLESUPERBSUPERNBLONGJIBENXIN10.28.57.77.37.77.28.188.47.36.76.66.76.75.36.56.57.37.27.75.95.24.53.54.94.24.53.63.42.72.72.82.72.82.42.82.42.42.100.64.45.34.5523191917.518.818.319.317.417.619.818.819.218.612Liner,CarefreeVariantShare,NationalVariantShareStableInLatestHalfYearVolumeShare(LinerBase)ValueShare9.47.56.66.26.76.27.27.58.176.76.56.56.45.16.56.77.87.38.36.25.44.73.75.64.63.932.72.12.32.32.32.522.52.22.11.900.43.23.73.33.720.816.716.815.717.516.518.416.616.317.816.717.917TSHAPEDRAPABLESUPERBSUPERNBLONGJIBENXIN10.28.57.77.37.77.28.188.47.36.76.66.76.75.36.56.57.37.27.75.95.24.53.54.94.24.53.63.42.72.72.82.72.82.42.82.42.42.100.64.45.34.5523191917.518.818.319.317.417.619.818.819.218.613CarefreeVariantDistribution&Price,Nat.DrapableHighPriceCouldBeAnIssuetoPreventOurShareFurtherImprovementWeightedDistributionRmb/Pcs4444444546454647474443434441414142424244464442404041222222202019181921191919193737373739394140403837373928313231333333333433323334018272931330121617171516161613CarefreeJIBENXINLONGSUPERN-BSUPERBDRAPABLETSHAPE0.220.230.230.220.220.210.20.190.180.190.180.320.30.30.290.280.290.290.280.280.280.280.280.280.220.210.20.190.180.180.170.170.170.170.150.240.240.250.250.230.220.210.20.210.20.190.20.190.270.260.250.250.240.230.1514Liner,WhisperVariantShare,NationalVolumeShare(LinerBase)ValueShare10.80.70.60.50.50.40.30.40.30.10.101.23.52.82.32.94.14.14.44.73.94.13.812.34.73.93.344.94.855.14.14.33.9TANGAGREENCOTTONSOFTBLACKALLDAYS1.81.61.41.1110.80.70.80.70.10.10.30.20.20.20.20.10.20.20.20.21.23.73.32.73.44.64.655.34.54.84.60.510.90.81.20.70.70.50.20000.10.10.31.83.56.45.84.95.96.46.36.56.45.15.24.915WhisperVariantDistribution&Price,Nat.WeightedDistributionRmb/Pcs29363638383739404240394142292929292826282723211575273133343336394140394041WHISPERALLDAYSBLACKCOTTONSOFT0.390.390.40.380.390.380.380.380.370.380.390.370.410.640.620.590.590.580.580.590.580.540.460.480.480.210.220.220.220.220.20.20.20.20.20.20.216SofyVariantShare,NationalShareDeclineOnReg.WhichStandsFor70%OfItsSales;FreshFailedToImproveShareYearlyVolumeShare(LinerBase)ValueShare0.10.71.21.61.71.81.81.313.315.914.612.913.911.711.51212.111.413.39.3110.318.917.416.718.815.215.316.416.415.917.614.813.416.8TOUQIROUMIANREGFRESHGREETEA0.10.91.72.22.12.32.31.713.515.413.812.312.911.310.911.511.510.711.88.910.50.417.418.717.116.518.215.115.616.916.816.217.11415.117SofyVariantShare,NationalGreenTeaPricePositionInMediumRangeWeightedDistributionRmb/Pcs3838384141404144434241414411232930313032363636393938404342404039422928293230283133323232331826SOFYFRESHREGROUMIANTOUQIGREENTEA0.220.20.20.190.180.180.180.180.180.180.170.180.170.260.250.240.240.230.230.220.210.20.190.180.170.180.170.170.170.160.160.170.160.220.220.230.220.210.20.210.210.20.210.20.20.20.1918LinerShareByPriceTier,NationalMediumandLowPriceDominatetheMarket;WhilePremiumGainedImportanceYearlyVolumeBaseValueBaseNote,priceisjudgeddowntosubbrandlevel.27.328.748.54518.421.8020406080100120MATON02MATON030.35rmb/pcs19.821.348.443.621.727020406080100120MATON02MATON030.35rmb/pcs19Liner0.200.25Rmb/pcsShareByBrand,Nat.ShareDrivenByMNBMATON02MATON03MATON02MATON030.200.25rmb/pcs18.421.821.727ANERLE9.69.611.411.8WHISPER2.84.13.24.8SOFY3.74.24.15.2TOUQI2.11.62.41.8FRESH0.11.60.22.1ROUMIAN1.411.61.3CarefreeDrap.2.43.3VolumeShareValueShare20LinerSalesGrowthByCity10%0%6%7%7%13%-7%13%-1%4%VolumebaseValuebaseMAT%Growth25.425.237.937.66.725.124.430.5333230.435.336.76.86.66.3MATON02MATON03MATON02MATON03TownBCDCityACity4City21LinerKeyBrandVolumeShareByCityCarefreeShareStagnantAcrossCity4CityACityBCDCityTownVol.%+/-%YAVol.%+/-%YAVol.%+/-%YAVol.%+/-%YACAREFREE29.6016.7-0.210.1-0.311.54.3SOFY26.9-0.315-5.310.50.57.14.8ANERLE3.5-0.29.8-0.913.40.210.63.3WHISPER5.40.45.90.43.411.71.2C&B6.1-2.26.3-0.54.9-2.70.7-1.4YIMUCAO1.70.92.51.54.42.30.3-0.6SOFT0.70.431.72.61.11.3-0.6LADYCARE1.503.2-1.21.3-0.70.5-2.1BEST1.30.62.10.62.1-0.40.20.1HAOS.S.0.102.30.92.3-0.11.6-3.2O.BRAND23.20.433.2345-0.965.2-5.822Liner,KeyBrandVol.SharebyCityTierCarefreeShareStagnantAllCityTier(LinerBase)4CityACityBCDCityTownCarefreeSofyWhisperAnerleC&B30.728.42729.52932.23125262927.329.223.8263.33.233.63.23.944.75.466.26.25.876.36.15.75.555.24.801020304050607080ON02DJ03FM03AM03JJ03AS03ON0318.316.116.117.71716.616.616.617.115.815.514.512.514.39.19.599.910.79.810.12.63.64.965.65.35.66.66.65.96.65.75.55.10102030405060ON02DJ03FM03AM03JJ03AS03ON031210.710.210.39.5118.910.311.59.89.813.88.69.414.314.213.814.312.711.813.72.93.83.64.14.43.743.234.34.12.83.22.905101520253035404550ON02DJ03FM03AM03JJ03AS03ON038.99.611.215.111.511.810.12.65.97.67.99.36.95.26.27.411.510.712.911.39.61.10.10.91.50.60.20.10.41.31.82.21.81.61.40510152025303540ON02DJ03FM03AM03JJ03AS03ON0323LinerSalesGrowthByRegionSizeGrewFastInWest/South10%0%25%12%-14%-3%1%23%11%8%VolumebaseValuebaseMAT%Growth21.423.724.723.615.220.518.437.537.340.639.927.727.913.114.913.5MATON02MATON03MATON02MATON03WestNorthEastSouth24Liner,KeyBrandVol.SharebyRegion(LinerBase)SouthEastNorthWestCarefreeSofyWhisperAnerleC&B22.620.722.923.423.323.620.719.718.116.415.314.712.916.913.41314.314.3141413.76.58.38.27.
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 零售 调研 护垫 英文
![提示](https://static.bingdoc.com/images/bang_tan.gif)