跨境电商英语(A卷)期末考试卷模拟试卷带答案测试卷练习题复习题21年XX学校X专业.doc
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跨境电商英语(A卷)期末考试卷模拟试卷带答案测试卷练习题复习题21年XX学校X专业.doc
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《跨境电商英语》期末试卷(A)
Part1.UsefulExpressions(共15小题,每小题1分,合计15分)
Directions:
ThefollowingisalistoftermsrelatedtoCross-borderE-commerce.Afterreadingit,youarerequiredtowritethecorrespondingEnglishexpression.
1.预期利润 2.企业文化
3.营销活动 4.社交媒体
5.店铺描述 6.关键词
7.批发价 8.数据分析
9.属性词 10.目标客户
11.物流 12.客户服务
13.流量词 14.品牌风格
15.交易额
Part2.Translation(共6小题,16-20题每小题3分,21题10分,合计25分)
Directions:
Thispart,numbered11to15,istotestyourabilitytotranslateChineseintoEnglishofthefivesentences.No.16istotestyourtranslationabilityofparagraphfromEnglishintoChinese.
16.产业园区的建设对城市的可持续发展起到了至关重要的作用。
17.如果遇到困难,请尽管与我们的客户服务部联系。
18.平台已同意对此纠纷进行调查。
19.中国跨境电商可能在未来几年保持高速增长。
20.顾客如不满意可以全额退货。
21.Firstofall,theselectedproductsshouldbesuitableforairexpressdelivery.Theseproductsshouldbasicallymeetthefollowingrequirements:
relativelysmallsizeandsuitabilitytobedeliveredbyexpresstoreducethecostofinternationallogistics;highaddedvalueisrequiredtobesuitabletobepackedforsale,andifthevalueofproductislessthanshippingthenitisnotthecase;uniqueness:
productsneedtobeuniqueinordertocontinuouslystimulatebuyerstopurchaseandhavehighonlinetransactionsvolume;reasonableprice:
ifonlinepricesarehigherthanlocalmarketprices,theymayfailtoattractbuyerstoorderonline.
Part3.ReadingComprehension(共15小题,每小题2分,合计30分)
Directions:
Readthefollowingpassages.Afterreadingthem,youshoulddecidewhethereachstatementistrue(T)orfalse(F).
Passage1
DH,launchedin2014asacross-borderB2Be-commerceplatform,isbuilttofacilitatesmallandmediumsizedChineseenterprises.Averageordersizeremainssmallforthisreason.Thevarietyofitemslisted,however,isnotaffectedbythesizeofthebusinesses,andcategoriesofproductsincludeclothes,bags,shoes,sportsitems,toys,jewelry,electronics,mobilephones,musicalinstruments,carparts,videogamesandmanymore.Europe,AmericaandAustraliaareitsmajormarkets,andcurrentlyitowns1.2milliondomesticsuppliers,5.5millionbuyersand25millionkindsofproducts.
Thewebsitedoesnotchargeamembershipfeefromeitherbuyerorseller.Instead,itchargesonlyacommissionasapercentageofsuccessfultransactionamounts.Thispercentagerangesfrom3percentto10percent.Thoughthewebsiteremainsfreeforsellers,aspecialvalue-addedservicecalledDHfactoryhasrecentlybeenadded.Sellerscanpayanannualfeetoavailthisservice.ThecompanyissettolaunchfurtherexclusiveservicestocompletebetterintheChineseonlinewholesalemarket.Buyersandsellersarerequiredtointeractthroughthewebsite.Thereisanescrowpaymentservicethatprotectsbuyersandacustomerservicedepartmenttohelpsolvedisputes.
DHisatransactionplatformprovidingtransactionservicesforbothbuyersandsellersinordertopromoteonlinetrading.Basedonthepositioning,DHgate’sprofitconsistsoftwoparts:
①commission:
DHservesasatransactionplatformforbuyersandsellersandchargesthebuyersacertainamountofcommissionforsuccessfultransactions,and②servicefee:
sincecross-bordere-commerceisoperatedbyusersinmorethan200countriesandonehundredthousandcitiesaroundtheworld,itismuchmorecomplicatedthandomestice-commerce.Also,thewholetransactionprocessofcross-bordere-commercetakesmoretime,andbuyersandsellerscallforservicesofhigherstandards.Thecomplicatedandcommercialfeaturesofthesetransactionsdeterminethatmultipleservicesareneededinthewholecross-bordertransactionprocess.Giventhecharacteristics,DHgateprovidesserviceslikeintensivelogistics,financialserviceandagencyserviceforsomefees.
Transactioncommission:
Itisfreetoregister,upholdproductinformationanddisplaythemonDH.Thebuyerwillonlybechargedcommissionbasedonthetransactionvolumeforasuccessfultransaction.
Commissionmodel:
DHgateadoptsthesinglecommissionratemodel,whichmeansthatafixedproportionofcommissionischargedaccordingtothecategory.Thismodelworkswithamultiplecommissionpolicy---whenasingleorderisworthnolessthanUSD300,thecommissionrateis4.5%.
Serviceobject:
Itexpandsfromsmallandmediummerchantstolargeforeigntradecompanies,manufacturersandbrandowners.
Platformexpansion:
Besidestransactionplatform,DHgatelaunchedonlinecargocenterfortraditionalforeigntradecompanies.InAugust2013,DHgatelauncheda“globalonlinecargocenter”bycooperatingwiththemerchantsinYiwu.
Payment:
DHpayhasaccesstomorethan30paymentmeansintheworld.
Logistics:
onlinedelivery,warehousingandconcentratedfreightservices.TheDHlinksupportsmorethan20logisticschannelsincludingEMS,UPS,DHL,etc.
Credit:
DHCreditcooperateswithfinancialinstitutionstoprovidecreditservice.
22.Thewebsitedoesnotchargeamembershipfeefromeitherbuyerorseller.()
23.WhenasingleorderisworthnolessthanUSD3000,thecommissionrateis4.5%.()
24.Theserviceobjectsexpandfromsmallandmediummerchantstolargeforeigntradecompanies,manufacturersandbrandowners.()
25.DHgateisathird-partyB2Ccross-bordertransactionplatform,committingtohelpingChineseSMEstoenterglobalmarketthroughcross-bordere-commerceplatform.()
26.TheDHlinkdoesn’tsupportlogisticschannelsasEMS,UPS,DHL,etc.()
Passage2
Therearemanyfactorsthataffectthesalesofthestore.Oneofthosewhichcannotbeignoredmustbeproductselecting.Ashopwiththeintentionofhavinghigherflow,moreexposureandmoreordersthanothersmustnotignoretheselectionofgoods.Itcanbesaidthatproductselectingisthebasisofshopoperations,andthefirststeptomakeaprofit.Productselectingreferstoselectingproductwhichmeetsthedemandofthetargetmarketfromthesupplymarket.Personnelinchargeofproductselectingmustidentifytheneedsofusersand,ontheotherhand,selectproductswithquality,priceandappearanceinlinewiththeneedsofthetargetmarketfrommanysuppliesinthemarket.Theorganiccombinationofsuppliers,customers,personnelinchargeofproductselectingshouldbeconsideredforthesuccessoftheproductselecting.
Thereisavarietyofbusinessesinthecurrentcross-bordere-commerceplatformssuchasbeauty,sportsandentertainment,babysupplies,toys,shoes,clothing,etc.Ofthesebusinesses,some,calledbusinessof“redsea”,arefiercelycompetitive,suchasjewelryindustry,wedding,wigindustry,etc.Others,calledbusinessof“bluesea”,arelesscompetitive,butfullofdemandsfrombuyersornowtobeexplored.Businessesof“redsea”arethosewithhottercompetition,moresellers,moreorders,largerinvestment,andlowerprofit,whilebusinessof“bluesea”arethosewithlesscompetition,fewerorders,smallerinvestment,buthigherprofit.Itiswiseofafreshman,whoisshortofhumanresourcesandfinancesupports,todobusinessesof“bluesea”ratherthanthoseof“redsea”,morecompetitivebutlessprofitable.
Sellersdifferwithcriteriaforwhatkindofsellerissmallormedium-sized,becausenowthereisnoclearjudgment.However,thesellershouldhaveaclearself-positioningwhilerunninghisownonlinestore.
Forcorrectmarketpositioning,itisnecessarytoconductmarketresearchwhichisconcernedabouttheoverallpricelevelofthetargetmarket,thepriceleveloftheindustry,theconsumers’preferencesandsoon.
Whathastobefurtherconductedforagoodmarketpositioningistoanalyzethecompetitiveenvironmentoftheproduct,todothesegmentationofthemarket,andtotestandadjustthemarketpositioningthroughpractice.
Websitepositioningreferstothetargetmarketorconsumergroupsofthewebsite.Productmanager,throughtheunderstandingofthewholewebsitepositioning,hastoanalyzethecategoriesofwebsiteinordertoselecttheappropriatetargetproductswhichmeetthedemandsofcustomers.
27.Productselectingisoneofthefactorsthataffectthesalesofthestore.()
28.Ifyouhavelessfinancesupport,youareadvisedtodobusinessof“redsea”.()
29.Productselectingshouldfocusonmanyfactorsexceptproduct’ssizeandweight.()
30.Forcorrectmarketpositioning,itisnecessarytoconductdomesticmarketresearch,butitisnotnecessarytostudyforeignmarkets.()
31.Websitepoisoningreferstothetargetmarketorconsumergroupsofthewebsite.()
Passage3
Consumptionhabitisthepreferenceofconsumerforacertainkindofcommodity,brandorconsumingbehavior.Innature,itisastableindividualconsumingbehavior,formedgraduallyinthelongterm,andinturninfluencesconsumingbehavior.
PeopleintheUnitedStatesattachmoreimportancetothequalityofcommodity.QualityisvitalforcommoditytoentertheUSmarket,wherethecommoditywithevenaslightflawwillbeputinthecornerandsoldindiscount.Packagingisanotherimportantfactor.Commodityshouldbebothingoodqualityandinfine-decoratedpackagingtopresentimpressivevisualexperiencetocustomers.
PeopleintheUnitedStateshighlyvaluetheefficiency,thinkingwastingtimeaswastinglife.Theyhopetoreceivesatisfiedgoodssoonafterplacingorders.Therefore,whensettingshippingtemplates,itisadvisabletosethighlyefficientlogisticmodesuchasUPS,DHL,TNTandFedEx.
BecauseoftheUnitedStates’largeterritoryanditsfourtimezones,buyersfromdifferent
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