Food Supply Chain of Big bazaar.docx
- 文档编号:14889120
- 上传时间:2023-06-28
- 格式:DOCX
- 页数:15
- 大小:521.94KB
Food Supply Chain of Big bazaar.docx
《Food Supply Chain of Big bazaar.docx》由会员分享,可在线阅读,更多相关《Food Supply Chain of Big bazaar.docx(15页珍藏版)》请在冰点文库上搜索。
FoodSupplyChainofBigbazaar
FoodSupplyChainManagementofBigBazaar
Abstract
BigBazaarhasemergedasoneoftheleadingretailchainstoresinIndiaforfood,generalmerchandiseandhomeproducts.ThesuccessmantraforBigBazaarhasbeentoprovidequalityproductsatthecheapestprices.Anditdependsonitsefficientsupplychaintosqueezeoutprofits,whichitfurtherpassesontothecustomers.AlthoughBigBazaardealswithfourdifferentcategoriesofsupplychains–food,fashion,generalmerchandiseandhome,themostcriticalisthefoodsupplychain.BigBazaarbroughtrevolutionarymethodsofprocurementanddistributioninthefoodsupplychain,bydirectlyprocuringfarm-freshproductsfromfarmers,anddistributingthemdirectlytotheretailstores.Italsomaintainsaworld-classcold-chaininfrastructureandhighlyefficientFMCGsupplychain.Thispaperfocusesontheabovematters,andgivesinsightaboutthefoodsupplychainofBigBazaar.Wehavealsotriedtogiveabriefinsightintotheaspectsoffoodsupplychainthatmayariseinthefuture.
Keywords:
foodsupplychain,cold-chain,farmfresh,agroproducts,logistics,anddistribution.
Introduction
BigBazaarisachainofhypermarketsinIndia,withmorethan100storesinoperation.ItisasubsidiaryofFutureGroupVentureLtd's,andfollowsthebusinessmodelofUnitedStates-basedWal-Mart.
BigBazaarisledbyPantaloonRetail,thegroup’sflagshipcompany,andthecompanyoperates 120BigBazaarstores,170FoodBazaar stores,amongotherformats,inover 70citiesacrossthecountry,coveringanoperationalretailspaceofover 6millionsquarefeet.
Thecompanyfollowsamulti-formatretailstrategythatcapturesalmosttheentireconsumptionbasketofIndiancustomers.Inthelifestylesegment,thegroupoperatesPantaloons,afashionretailchainandCentral,achainofseamlessmalls.Inthevaluesegment,itsmarqueebrand,BigBazaarisahypermarketformatthatcombinesthelook,touchandfeelofIndianbazaarswiththechoiceandconvenienceofmodernretail.
In2008,BigBazaaropenedits100thstore,markingthefastesteverorganicexpansionofahypermarket.ThefirstsetofBigBazaarstoresopenedin2001inKolkata,HyderabadandBangalore.
Thegroup’sspecialityretailformatsincludesupermarketchain–FoodBazaar,sportswearretailer-PlanetSports,electronicsretailer-eZone,homeimprovementchain-HomeTownandruralretailchain,Aadhaar,amongothers.Italsooperatespopularshoppingportal-.
Thislargeformatstorecompriseofalmosteverythingrequiredbypeoplefromdifferentincomegroups.Itvariesfromclothingandaccessoriesforallgenderslikemen,womenandchildren,playthings,stationaryandtoys,footwear,plastics,homeutilityproducts,cosmetics,crockery,hometextiles,luggagegiftitems,othernovelties,andalsofoodproductsandgrocery.TheaddedadvantageforthecustomersshoppinginBigBazaristhattherearealltimediscountsandpromotionaloffersgoingonintheBigBazaronitssalableproducts.
ShoppingintheBigBazarisagreatexperienceasonecanfindalmosteverythingunderthesameroof.Ithasdifferentfeatureswhichcatersalltheneedsoftheshoppers.SomeofthesignificantfeaturesofBigBazarare:
∙TheFoodBazarorthegrocerystorewiththedepartmentsellingfruitsandvegetables
∙Thereisazonespeciallymeantfortheamusementofthekids
∙FurnitureBazaroralargesectiondealingwithfurnitures
∙ElectronicsBazarorthesectionconcernedwithelectronicgoodsandcellularphones
∙FutureBortheonlineshoppingportalwhichmakesshoppingeasierasonecanshopmanyproductsofBigBazaratthesamepricefromhome
∙Wellregulatedcustomercaretelecallingservices
CompanyProfile
FutureGroup,whichisledbyitsfounderandGroupCEO,Mr.KishoreBiyani,wasestablishedin1994withavisiontoprovidediverseservicesinIndianandGlobalmarketsandisnowoneofIndia’sleadingbusinesshouseswithmultiplebusinessesspanningacrosstheconsumptionspacewithanetsalesfromoperationsofabout5934.37crores.WhileretailformsthecorebusinessactivityofFutureGroup,groupsubsidiariesarepresentinconsumerfinance,capital,insurance,leisureandentertainment,branddevelopment,retailrealestatedevelopment,retailmediaandlogistics.
Ledbyitsflagshipenterprise,PantaloonRetail,thegroupoperatesover16millionsquarefeetofretailspacein73citiesandtownsand65rurallocationsacrossIndia.HeadquarteredinMumbai(Bombay),PantaloonRetailemploysaround30,000peopleandislistedontheIndianstockexchanges.Thecompanyfollowsamulti-formatretailstrategythatcapturesalmosttheentireconsumptionbasketofIndiancustomers.Inthelifestylesegment,thegroupoperatesPantaloons,afashionretailchainandCentral,achainofseamlessmalls.Inthevaluesegment,itsmarqueebrand,BigBazaaristhehypermarketformatthatcombinesthelook,touchandfeelofIndianbazaarswiththechoiceandconvenienceofmodernretail.
Supply-ChainmanagementofBigBazaar
ThesupplychainofBigBazaarismanagedbyFutureSupplyChains,whichhasdevelopedexpertiseinSupplyChainManagementofconsumerproductcategoriessuchasFashion,Food,HomeandGeneralMerchandise.Thecompanyoperatesfrom60strategicallylocatedhubs,servicingmorethan2600retailoutletsspreadacrossthelengthandbreadthofthecountry.Itsnetworkoffacilitiesandspecializedexpertiseenableittomanagemorethan3millionSKUs.Thisrequires30distinctsupplychainstobemanagedsimultaneously,eachwiththeirownspecificrequirementsthatneedcustomizedsolutions.
BigBazaar’sSupplyChain’stransportationcapabilityenablesittoimplementFactory-Gatelogisticsinvolvingpick-upofgoodsfromvendorsacrossthecountry,nationaldistributionofgoods,andcitylogisticsthatincludesstoredeliveriesandhomedeliveries.BigBazaar’sSupplyChainsisthefirstorganizedintra-citytransportationservicescompanyinIndia-carryingoutnotonlyB2BdeliveriesbutalsoB2Cdeliveriesintheformofthousandsofhomedeliverieseverydayacrossthecountry,especiallyforFurnitureandConsumerDurables.
BigBazaarisalsoworkingonthevendornetworkaswellasthelogisticsnetwork.Thecompanyhasidentifiedupto40anchorvendors,eachwithturnoversofUS$45million,toachieveeconomiesofscale.ThegroupisalsokeentoensurethatitssmallervendorsareabletoreachturnoversofaroundUS$1millionandagrowthrateof40%annually,tobeabletopassonthebenefitsofscales.Thecompanyisalsoworkingtowardsbringingits1,200vendorsonline,likeWal-Mart.
InIndia,BigBazaarderivessignificanteconomiesofscaleinmanagingtheirsupplychain.Withmorethan170000products,thecompanymaintainsastrongsupplierrelationshipinapartnershipmode,avoidingtheexploitativesupplier–buyertransactionalphilosophy.TheITenabledback-endoperationsandsupplychainmanagementincreasesthereliabilityandefficiencyofthebusiness.
Aspartoftheoperation,BigBazaarisalsoundertakingtoreduceitswarehousingcoststhroughaconsolidationprocess.InacountrylikeIndia,wheremostretailstoresarelocatedintheheartofthecity—whererentsarehighandstoragespaceisscarce—supplychainmanagementhasevenmoreseriousbusinessimplications.FutureLogisticsnowhandlestwo-and-a-halfmillionSKUs(orstockkeepingunits)adayacrosstheFutureGroup'svariousretailformatsaroundthecountry.By2010,thisnumberisexpectedtoincreasetomorethan30millionSKUsaday.Evenwith98%accuracy,some600,000pieceswillnotbedeliveredcorrectly,resultinginanestimatedsaleslossofmorethanRs4croreaday.
BigBazaar’sfourmainconsumersectors–Fashion,Food,HomeandGeneralMerchandisehavevariedproductlines,eachwiththeirownuniqueneedsthatrequire30distinctsupplychainsolutions.
WehaveconcentratedourstudiesontheFoodsupplychainmanagementofBigBazaar.
FoodSupplyChain
Inthepresentcompetitiveenvironmentcustomershavebecomemoredemandingandaskingforqualityfoodwhichguaranteesthesafety.Ontimedeliveryisbecominganormtoreducetheinventoryholdingcosts.Thefoodindustryisfacingchallengesduetoincreasingoperationalcomplexity,frequentlychangingconsumerneeds,governmentregulationsandshortproductlifecycles.Itrequiresaverysmart,efficientandagilesupplychaintomanagetheeverchangingneedsoftheendcustomers
WhymanagingFoodSupplyChainisachallenge?
Thefoodsupplychainiscomplexanddifficulttomanageduetoitsperishablenatureandshortshelflifeoftheproductsascomparedtoothersupplychainslikeelectronics,homeneeds,consumerdurablesetc.Italsorequiresarobustinfrastructureofwarehousesandtransportationnetworkconnectingsuppliers,manufacturers,distributorsandretailers.
Thecomplexityoffoodsupplychainincreasesfurtherbecauseofthebelowmentionedparameters
1.Foodsafetyrequirements
2.Regulatoryrequirements
3.Shortshelflifeofproductsleadingtoexpiryandwastage
4.Productrecalls
5.Producttraceabilityrequirements
6.Effectivehandlingofcustomercomplaints
7.Highorderfrequencyandlowvolumes
FoodSupplyChaincategorization
ItisbasicallycategorizedintotwobroadcategoriesPerishableandnonPerishable
PerishableSupplyChain
Inperishablesupplychaintheshelflifefortheproductsisverylow.Itrequiresmanagingtheendtoendsupplychainwithutmostcare.Theperishablesupplychaintypicallyrequiresacoldchaintomanageitproperl
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- Food Supply Chain of Big bazaar