搜寻路径.docx
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搜寻路径.docx
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搜寻路径
JournalofHospitality&LeisureMarketing
一、搜尋路徑
波錠紀念圖書館→電子資源→電子期刊→刊名查詢「JournalofHospitality&LeisureMarketing」→點選來源的第二項EBSCO→點選HospitalityandTourismIndexwithFullText之「看所有卷期」→登入學號密碼→查閱2003~2007年。
二、2003~2007年趨勢分析圖表
三、研究取向
(一)經營管理
1.Mitchell,MarkA.;Mitchell,SheilaJ.;Bauer,Daniel(2003).CustomerandShareholderDevelopment:
TargetingDo-It-YourselfInvestors.JournalofHospitality&LeisureMarketing.10(3/4),p133-145.
2.Hassanien,Ahmed;Eid,Riyad.(2006).DevelopingNewProductsintheHospitalityIndustry:
ACaseofEgypt.JournalofHospitality&LeisureMarketing.15
(2),33-53
(二)行銷管理
1.Pearce,PhilipL.;Morrison,AlastairM.;Moscardo,GiannaM..(2003).IndividualsasTouristIcons:
ADevelopmentalandMarketingAnalysis.JournalofHospitality&LeisureMarketing.10(1/2),p63-23
2.Wolfe,Kara;Kang,SooK.;Hsu,CathyH.C..(2005).IdentifyingTravelAgentUserSegments.JournalofHospitality&LeisureMarketing.12(4),73-92.
(三)綠色休閒
1.Formica,Sandro;Uysal,Muzaffer.(2002).SegmentationOfTravelersBasedOnEnvironmentalAttitudes.JournalofHospitality&LeisureMarketing.9(3&4),35-15.
2.Kidd,JeffreyN.;King,BrianE.M.;Whitelaw,PaulA..(2004).AProfileofFarmstayVisitorsinVictoria,AustraliaandPreliminaryActivity-BasedSegmentation.JournalofHospitality&LeisureMarketing.11(4),45-64
(四)運動休閒
1.Bristow,DennisN.;Schneider,KennethC..(2006).AnInvestigationoftheCustomerOrientationofProfessionalSportsOrganizations:
DevelopmentoftheSportsFanOrientationScale(SFOS).JournalofHospitality&LeisureMarketing.15
(1),p27-44.
(五)博弈觀光
1.Kim,WooGon;Cai,LipingA.;Jung,Kwangsuk.(2004).AProfileoftheChineseCasinoVacationertoSouthKorea.JournalofHospitality&LeisureMarketing.11(2/3),65-79
2.Loroz,PeggySue.(2004).CasinoGamblingandAgingConsumers:
OvercomingBarriersandReapingtheBenefitsofExperientialLeisureConsumption.JournalofHospitality&LeisureMarketing11(2/3),115-138.
(六)網際網路
1.Ski-IanSo&Morrison,AlastairM(2004).InternetMarketinginTourisminAsia:
AnEvaluationofthePerformanceofEastAsianNationalTourismOrganizationWebsites.JournalofHospitality&LeisureMarketing.11(4),93-118.
2.Hudson,Simon;Gilbert,David(2006).TheInternetandSmallHospitalityBusinesses:
B&BMarketinginCanada.JournalofHospitality&LeisureMarketing,14
(1),99-116.
(七)消費者心理與行為
1.Knutson,BonnieJ.;Beck,JeffreyA.;SeungHyunKim;JaeminCha(2006).IdentifyingtheDimensionsoftheExperienceConstruct.JournalofHospitality&LeisureMarketing.15(3),p31-47
2.Siguaw,JudyA.;Simpson,PennyM.;Kasikci,Ali(2006).ExploratoryEvidenceAboutDifferencesBetweenGuestTypesandPurposeofStayinaLuxuryExperience.JournalofHospitality&LeisureMarketing.14
(1),3-21.
(八)公共關係
1.Stacks,DonW.;Carroll,TinaBobe(2005).Travel-TourismPublicRelations:
OneStepForward,TwoStepsBack?
JournalofHospitality&LeisureMarketing.12(1/2),p3-8.
2.Massey,JosephEric(2005).PublicRelationsintheAirlineIndustry:
TheCrisisResponsetotheSeptember11thAttacks.JournalofHospitality&LeisureMarketing.12(1/2),97-114.
(九)其他
1.Tilson,SirDonnJames(2005).Religious-SpiritualTourismandPromotionalCampaigning:
AChurch-StatePartnershipforSt.JamesandSpain.JournalofHospitality&LeisureMarketing.12(1/2),p9-40.
2.Levy,StuartE.;Hassay,DerekN.(2005).VisitorCommunities.JournalofHospitality&LeisureMarketing.12(4),57-72.
四、各趨向之摘要
(一)消費者心理與行為
Siguaw,JudyA.;Simpson,PennyM.;Kasikci,Ali(2006).ExploratoryEvidenceAboutDifferencesBetweenGuestTypesandPurposeofStayinaLuxuryExperience.JournalofHospitality&LeisureMarketing.14
(1),3-21.
【摘要】
Thisstudyexaminesthedifferencesandsimilaritiesbetweenloyalandtransientguestsofaluxuryhotel.Thefindingsofthestudyindicatethattherearenostatisticallysignificantdifferencesoverallbetweenloyalandone-timeguestsinthecriteriausedforinitialselectionofahotel.Differences,however,werefoundbetweenloyalandtransientguestsintheircriteriaforselectingcompetitivepropertiesandintheirlevelsofsatisfaction.Mostnotably,transientguestswerefarlesslikelytoperceivethehotelasinneedofanyimprovementsthanwereloyalguests.
【架構圖】
(二)博弈觀光
Kim,WooGon;Cai,LipingA.;Jung,Kwangsuk.(2004).AProfileoftheChineseCasinoVacationertoSouthKorea.JournalofHospitality&LeisureMarketing.11(2/3),65-79
【摘要】
ThisstudyexaminesthedifferencesbetweenthetwogroupsofChinesetouristsvisitingSouthKorea,casinovacationervs.non-casinovacationer,withregardtotheirdemographicandsocio-economiccharacteristicsandtravelbehavioralpatterns.Inadditiontodescriptivemethods,thisstudyemployedthemultivariatemethodofcorrespondenceanalysis,makingitpossibletographicallyillustratetheuniqueprofileofChinesecasinovacationerinSouthKoreaincomparisonwiththenon-casinovacationer.ThefindingsofthestudyshouldhelpdestinationmarketingorganizationsinKoreaandothertravel-relatedbusinesses,suchastourwholesalersandoperators,todifferentiatebetweenthetwogroupsofChinesetourists.
【架構圖】
JournalofTravel&TourismMarketing
一、搜尋路徑
波錠紀念圖書館→電子資源→電子期刊→刊名查詢「JournalofTravel&TourismMarketing」→點選來源的第二項EBSCOHospitalityandTourismIndexwithFullText之「看所有卷期」→登入學號密碼→查閱2003~2007年。
二、2003~2007年趨勢分析圖表
三、研究取向
(一)經營管理
1.González,MiguelVida(2006).ANewEnvironmentforCoherentHeterogeneity:
CommercializationandManagementofTouristDestinationsWithinIntermediateRegions.JournalofTravel&TourismMarketing.20
(1),33-44.
2.O'Neill,JohnW,Mattila,AnnaS(2006).TheDebateRegardingProfitability:
HotelUnitandHotelBrandRevenueandProfitRelationships.JournalofTravel&TourismMarketing.21(2/3),131-135.
(二)消費者心理行為
1.Tsiotsou,Rodoula;Vasioti,Eleytheria(2006).Satisfaction:
ASegmentationCriterionfor"ShortTerm"VisitorsofMountainousDestinations.JournalofTravel&TourismMarketing.20
(1),61-73.
2.McCleary,KenW.;Weaver,PamelaA.;Hsu,CathyH.C(2006).TheRelationshipBetweenInternationalLeisureTravelers'OriginCountryandProductSatisfaction,Value,ServiceQuality,andIntenttoReturn.JournalofTravel&TourismMarketing.21(2/3),117-130.
(三)策略分析
1.Kun-HuangHuarng;Moutinho,Luiz;TiffanyHui-KuangYu(2006).AnAdvancedApproachtoForecastingTourismDemandinTaiwan.JournalofTravel&TourismMarketing.21(4),15-24.
2.Baltas,George(2006).EconometricModelsforDiscreteChoiceAnalysisofTravelandTourismDemand.JournalofTravel&TourismMarketing.21(4),25-40.
(四)行銷管理
1.Pike,Steven(2007).Consumer-BasedBrandEquityforDestinations:
PracticalDM0PerformanceMeasures.JournalofTravel&TourismMarketing.22
(1),51-61.
2.Maitland,Robert(2007).SpecialIssue,JournalofTravelandTourismMarketing:
MarketingNationalCapitalCities.JournalofTravel&TourismMarketing.22
(2),35-44.
(五)網際網路
1.Han,Jee-Hee;Mills,JulineE(2006).TheUseofProblematicIntegrationTheorytoAssessDestinationOnlinePromotionActivities:
TheCaseofAintheUnitedStatesMarket.JournalofTravel&TourismMarketing.20(3/4),93-105.
2.Beritelli,Pietro;Bieger,Thomas;Laesser,Christian(2007).TheImpactoftheInternetonInformationSourcesPortfolios:
InsightfromaMatureMarket.JournalofTravel&TourismMarketing.22
(1),63-80.
(六)博奕觀光
1.HenryTsai;ZhengGu(2006).APreliminaryExaminationoftheRelationshipBetweentheStockMarketandCasinoGaming.JournalofTravel&TourismMarketing.20
(2),63-73.
2.Rosenbaum,MarkS.;Spears,DanielL(2006).LegalizationofGamblinginHawaii:
AnEmpiricalRe-Inquiry.JournalofTravel&TourismMarketing.20(3/4),141-151.
(七)其他
1.Gibson,DirkC(2006).TheRelationshipBetweenSerialMurderandtheAmericanTourismIndustry.JournalofTravel&TourismMarketing.20
(1),45-60.
2.Tse,TonyS.M(2006).China'sOutboundTourism:
Reviewofthe2ndInternationalForumonChineseOutboundTourism--Beijing,China,20-21November2005.JournalofTravel&TourismMarketing.20(3/4),157-160.
四、各趨向之摘要
(一)消費者心理行為
Sheng-HshiungTsaur、Yi-TiChiu、Chih-HungWang(2006).TheVisitorsBehavioralConsequencesofExperientialMarketing:
AnEmpiricalStudyonTaipeiZoo.JournalofTravel&TourismMarketing.21
(1),47-64.
【摘要】
Theprogressionofeconomicvaluehasadvancedtothestageofexperienceeconomynowadays.Firmshaverecognizedthattheestablishmentofdesirableexperientialenvironmentisanessentialsourceofcompetitiveadvantagewhichisdifficulttobeimitatedandsubstituted.Thepurposeofthisstudyistoexaminewhetherexperiencesofexperientialmarketinghavepositiveeffectsontheconsequentvisitors’behaviors.Ameanofself-administrativequestionnaireonthevisitorsofTaipeiZoowhichissuffusedwithvariousexperientialmarketingstimuliwasemployedtoexamineourconceptualframework.Theresultsshowthatexperiencesofexperientialmarketinghavepositiveeffectsontheemotion.Furthermore,theemotionalsohasapositiveeffectonthebehavioralintentionthroughthemechanismofsatisfaction.Thisstudyalsoproposessomemanagerialimplicationsandfurtherresearchdirectionswithinthisarticle.
【架構圖】
(二)消費者心理與行為
TakKeeHui;Wan,David(2005).FactorsAffectingConsumers'ChoiceofaTravelAgency:
TheCaseofSingapore.JournalofTravel&TourismMarketing.19(4),1-12
【摘要】
ThisstudyaimstoidentifythemostimportantfactorsinselectingatravelagencyasperceivedbySingaporeans.Basedonasampleof184respondents,thisstudyshowedthat"valueformoneyofthetourpackage"wasthemostimportantfactoraffectingone'schoiceofatravelagency,followedby"reputationofthetravelagency."Ni
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