商务英语j21.docx
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商务英语j21.docx
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商务英语j21
第一章单元测试
题目
答案
Thedecisionchoosingacareerisveryeasy,youcanjustdowhatyoulike.
错
Youcanfindasatisfiedjobbylisteningtoyourparentsadvice.
错
Yourpastcanprovideimportantcluestoyourpersonalityandcharacter.
对
________________jobsinvolveresearchingnewtechnologiesandcreatingproductsincollaborationwithsalesandproductiondivisions,withinsetschedules.
Technologiesandresearch
_______________aretheexternalfactorsyouneedtoinvestigatewhenyoudoselfevaluation.
Alloftheabove
第二章单元测试
题目
答案
Whilefunctionalresumeplacesemphasisoncareerprogression,achronologicalresumefocusesonyourabilitiesandskills.
错
You’dbetternottousearesumetemplate,youneedtomakeitunique.
错
Thethreeformsofresumeintroductionare_______________.
qualificationssummary,careerobjective,andprofessionalprofile
Whengatherinformationonthecompany’sprofileandbackground,youcan_________________.
doalltheabove.
Theappropriatebodylanguageduringaninterviewis_____________.
smile#makeeyecontact#sitorstandupstraight#
第三章单元测试
题目
答案
Althoughemployeescanchoosewhentostartandwhentofinishtheirworkinflexitimeschedule,theyhavetoputinthetotalnumberofhoursrequiredbytheemployer.
对
Ifyouworkfromhome,youcandoanythingyoulikeatanytime.
错
Ifyouworkfromhome,youcandoanythingyoulikeatanytime.
condensedworkweek#compressedworkweek
Thebenefitsofworkingfromhomeforemployeeare________________.
Itcanhelppeoplemaintainabetterworklifebalanceandwellbeing#Itcanminimizethestressassociatedwithphysicalcommuting#
_________________isanofficeorganizationsystemwhichinvolvesmultipleworkersusingasinglephysicalworkstationorsurfaceduringdifferenttimeperiods.
Hotdesking
第四章单元测试
1
Managementistoattainorganizationalgoalsinaneffectiveandefficientmanner.
A.对
B.错
2
Planningistheabilitytoinfluencepeopletowardtheachievementofgoals.
A.对
B.错
3
Whenamanagerdecideswherehewantsthecompanytobeinthefutureandhowtogetitthere,heisperformingthe__________function.
A.planning
B.organizing
C.leading
D.controlling
4
_______controlistheheartofanycontrolsystemandincludesdirecting,monitoringandfine-tuningactivitiesastheyoccur.
A.Feedforward
B.Concurrent
C.Feedback
D.On-time
5
Whenamanagerhandlesceremonialandsymbolicactivitiesforthedepartmentororganization,heisperformingthe________role.
A.spokesperson
B.figurehead
C.decisional
D.entrepreneur
第五章单元测试
1
Organizationalstructureindicateshowallthejobresponsibilitiesfittogetherandthedeploymentoforganizationalresources.
A.对
B.错
2
Anorganizationalchartshowstheinteractionamongjobpositions,butcan’tshowrelativeranksofitspartsandpositions.
A.对
B.错
3
_______structureisorganizedaroundkeyfunctionsordepartments。
A.Functional
B.Divisional
C.Geographic
D.Matrix
4
Themaintypesoforganizationalstructuresare_____________.
A.functionalstructure
B.divisionalstructure
C.geographicstructure
D.matrixstructure
5
_______structureiscommonlyusedinverylargeorganizationswhenagreatervolumerequiresgreatercoordination.
A.Functional
B.Divisional
C.Geographic
D.Matrix
第六章单元测试
1
Employeebenefitsispayforservicesduringthecourseofemployment.
A.对
B.错
2
Employerscanchoosewhetherornottooffermandatorybenefits.
A.对
B.错
3
___________________isadirectformofemployeecompensation,includingsalary,orwage,overtimewage,commission,etc.
A.Benefitspackage
B.Monetarycompensation
C.Non-monetarycompensation
D.Compensationpackage
4
Whybenefitsareimportantforemployers?
A.Benefitscankeeptheemployeesengagedandonboardoncetheyworkedinthecompany.
B.Benefitshelptoretainenjoyableandrewardingstaff.
C.Benefitscanattracttalents.
D.Benefitscanhelpemployerdifferentiateitsbusinessfromitscompetitors.
5
Employeesthatarehappyandpositiveatworkaresaidtohavepositiveorhighemployeemorale.
A.对
B.错
第七章单元测试
1
The4Csofmarketingisthefoundationoftheideaofmarketingmix.
A.对
B.错
2
Statisticsanddetailsabouttheproductandthemarkethelpmakeagoodproductpresentation.
A.对
B.错
3
Intheintroductionphaseofproductlifecycle,companymayhave_____salesvolume.
A.small
B.medium
C.big
D.huge
4
Tomeetthepricingobjectiveofmaximizingprofitmargin,_____pricingstrategiesisoftenemployed.
A.penetration
B.skimming
C.lossleader
D.psychological
5
Whichofthefollowingsarethepossiblesourcesofnew-productideasforacompany?
______
A.Theinvestigationofcustomerneeds
B.Thenewpossibilitiesofferedbytechnologicaladvances
C.Theanalysisofrivalproducts
D.Thesuggestionsfromsuppliers
第八章单元测试
1
Theretailerscanpurchasegoodsfrommanufacturerorthroughawholesaler.
A.对
B.错
2
Supermarketaself-serviceshopofferingawidevarietyoffoodandhouseholdproducts,organizedintoaisles.
A.对
B.错
3
B2BonlineshoppingreferstotheprocessthataconsumersdirectlybuygoodsorservicesfromasellerovertheInternetwithoutanintermediary.
A.对
B.错
4
____________________engagedinthesaleofproductsusingmarketingmethodswhichdonotincludeaphysicallocation.
A.Storeretailers
B.Non-storeretailers
C.Brick-andmortarstoreretailer
D.Traditionalstoreretailers
5
Themostcommontypesofnon-storeretailersare____________________.
A.onlinestores
B.mail-orderretailers
C.vendingmachines
D.convenientstores
第九章单元测试
1
Advertisingisacomposednon-personalcommunicationofinformation,paidforbyidentifiedsponsors.
A.对
B.错
2
TheexampleofCannonadvertisementthatdisplaysconsumersitsspecification,featuresandsoonillustratesthefunctionofadvertisingthatitprovidesproductandbrandinformation.
A.对
B.错
3
______includesmessagesdirectedatretailers,wholesalers,anddistributors,aswellasindustrialpurchasersandprofessionalsuchaslawyersandphysicians.
A.Directionaladvertising
B.Institutionaladvertising
C.Business-to-businessadvertising
D.Publicserviceadvertising
4
Whenconsumersaredissatisfiedwiththeircurrentproduct,despiteoftheestablishedhabit,advertising______.
A.doesnotinfluencetheconsumerasfarastoswitchbrand.
B.givestheconsumerreasonstoswitchbrand.
C.demandstheconsumertoswitchbrand
D.offerconsumerspecificbenefitstoswitchbrand
5
Advertisingprovidesremindersandreinforcementthatitconstantlyremindtheconsumeraboutthe______oftheproducts.
A.name
B.benefits
C.value
D.price
第十章单元测试
1
______wasrecognizedasTheFatherofaccountingandbookkeeping.
A.JohnGouge
B.LucaPacioli
C.DaVince
D.HenryFord
2
YourcompanypurchasedoncreditartequipmentfromGreg’sEquipmentCompanyfor$3,900.Thetransactionwillberecordedas:
A.Dr.ArtEquipment$3,900
Cr.AccountsPayable$3,900
B.Dr.AccountsPayable$3,900
Cr.ArtEquipment$3,900
C.Dr.ArtEquipment$3,900
Cr.Cash$3,900
D.Dr.Cash$3,900
Cr.ArtEquipment$3,900
3
Therecordingrulesofamanualaccountingsystemaredifferentfromthatofacomputerizedone.
A.对
B.错
4
Inafirm,ifthenetsalesare200milliondollars,thecostofgoodssoldis50milliondollars,whatisthegrossprofit?
A.250milliondollars
B.150milliondollars
C.300milliondollars
D.350milliondollars
5
Ahighdegreeofliquiditycanenhancethefirm’ssafety,butanexcessivedegreeofliquiditycanreducethefirm’sreturn.
A.对
B.错
第十一章单元测试
1
Whydowemeanthatasuccessfulandpleasantbusinesstraveldependsonadequatepreparations?
A.makeyourlifemuchbetter
B.getyourgoalsattainable
C.makeyourbusinessexpand
D.getyourtravelenjoyable
2
Accordingtothedialogue,howdoweaskfor“amuchbetterroom”whenwedealwithcheck-in?
A.Kingsizeroom
B.aroomwithfrontview
C.standardroom
D.deluxeroom
3
Inmodernsociety,foreigncurrencyisthenecessarityinbusinesspreparations.
A.对
B.错
4
Asforbusinesstravelers,theappropriatemedicalandtravelinsurancethatextendsintothecountriesofdestinationisofgreatimportance.
A.对
B.错
5
Ifweuseelectronicticket,wedon’thavetoproducephotoidentification.
A.对
B.错
第十二章单元测试
1
Inaccordancewiththeclass,whichofthefollowingtheNOTthebenefitoftheemployeetraininganddevelopment?
A.Increasedproductivity
B.Improvedqualityofwork
C.resourceusage
D.higherstaffretentionrate
2
Inaccordancewiththeclass,Traininginvolvesanexpertworkingwithlearnerstotransfertothemcertainareasofknowledgeorskillstoimproveintheircurrentjobs.
A.对
B.错
3
Accordingtotheclass,methodsoftrainingcanbedividedintocognitiveandbehavioralmethods.
A.对
B.错
4
Demonstraterelationshipsamongconceptsarenotbelongingtothecognitivemethods.
A.对
B.错
5
Simulationexercisesarenotthemethodofoff-the-jobtraining.
A.对
B.错
第十三章单元测试
1
Newemployeeorientationoftenincludesan
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