雅思阅读练习备考试题及答案解析Word文档格式.docx
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雅思阅读练习备考试题及答案解析Word文档格式.docx
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sherdmentalitytoincreasesales
1.ATRIPtothesupermarketmaynotseemlikeanexerciseinpsychologicalwarfare&
mdash;
butitis.Shopkeepersknowthatfillingastorewiththearomaoffreshlybakedbreadmakespeoplefeelhungryandpersuadesthemtobuymorefoodthantheyhadintended.Stockingthemostexpensiveproductsateyelevelmakesthemsellfasterthancheaperbutlessvisiblecompetitors.Nowresearchersareinvestigatinghow&
ldquo;
swarmintelligence&
rdquo;
(thatis,howants,beesoranysocialanimal,includinghumans,behaveinacrowd)canbeusedtoinfluencewhatpeoplebuy.
2.AtarecentconferenceonthesimulationofadaptivebehaviourinRome,Zeeshan-ul-hassanUsmani,acomputerscientistfromtheFloridaInstituteofTechnology,describedanewwaytoincreaseimpulsebuyingusingthisphenomenon.Supermarketsalreadyencourageshopperstobuythingstheydidnotrealisetheywanted:
forinstance,byplacingeverydayitemssuchasmilkandeggsatthebackofthestore,forcingshopperstowalkpastothertemptinggoodstoreachthem.MrUsmaniandRonaldoMenezes,alsooftheFloridaInstituteofTechnology,setouttoenhancethistendencytobuymorebyplayingontheherdinstinct.Theideaisthat,ifacertainproductisseentobepopular,shoppersarelikelytochooseittoo.Thechallengeistokeepcustomersinformedaboutwhatothersarebuying.
3.Entersmart-carttechnology.InMrUsmani&
ssupermarketeveryproducthasaradiofrequencyidentificationtag,asortofbarcodethatusesradiowavestotransmitinformation,andeverytrolleyhasascannerthatreadsthisinformationandrelaysittoacentralcomputer.Asacustomerwalkspastashelfofgoods,ascreenontheshelftellshimhowmanypeoplecurrentlyintheshophavechosenthatparticularproduct.Ifthenumberishigh,heismorelikelytoselectittoo.
4.MrUsmani&
s&
swarm-moves&
modelappealstosupermarketsbecauseitincreasessaleswithouttheneedtogivepeoplediscounts.Anditgivesshoppersthesatisfactionofknowingthattheyboughtthe&
right&
product&
thatis,theoneeveryoneelsebought.Themodelhasnotyetbeentestedwidelyintherealworld,mainlybecauseradiofrequencyidentificationtechnologyisnewandhasonlybeeninstalledexperimentallyinsomesupermarkets.ButMrUsmanisaysthatbothWal-MartinAmericaandTescoinBritainareinterestedinhiswork,andtestingwillgetunderwayinthespring.
5.Anotherrecentstudyonthepowerofsocialinfluenceindicatesthatsalescould,indeed,beboostedinthisway.MatthewSalganikofColumbiaUniversityinNewYorkandhiscolleagueshavedescribedcreatinganartificialmusicmarketinwhichsome14,000peopledownloadedpreviouslyunknownsongs.Theresearchersfoundthatwhenpeoplecouldseethesongsrankedbyhowmanytimestheyhadbeendownloaded,theyfollowedthecrowd.Whenthesongswerenotorderedbyrank,butthenumberoftimestheyhadbeendownloadedwasdisplayed,theeffectofsocialinfluencewasstilltherebutwaslesspronounced.Peoplethusfollowtheherdwhenitiseasyforthemtodoso.
6.InJapanachainofconvenienceshopscalledRanKingRanQueenhasbeenorderingitsproductsaccordingtosalesdatafromdepartmentstoresandresearchcompanies.Theshopssellonlythemostpopularitemsineachproductcategory,andtherankingsareupdatedweekly.Icosystem,acompanyinCambridge,Massachusetts,alsoaimstoexploitknowledgeofsocialnetworkingtoimprovesales.
7.Andthepsychologythatworksinphysicalstoresisjustaspotentontheinternet.OnlineretailerssuchasAmazonareadeptattellingshopperswhichproductsarepopularwithlike-mindedconsumers.Evenintheprivacyofyourhome,youcanstillbepartoftheswarm.
Questions1-6
Completethesentencesbelowwithwordstakenfromthereadingpassage.UseNOMORETHANTHREEWORDSforeachanswer.
1.Shopownersrealizethatthesmellof_______________canincreasesalesoffoodproducts.
2.Inshops,productsshelvedatamorevisiblelevelsellbettereveniftheyaremore_______________.
3.AccordingtoMr.Usmani,withtheuseof&
phenomenon,anewmethodcanbeappliedtoencourage_______________.
4.Onthewaytoeverydayitemsatthebackofthestore,shoppersmightbetemptedtobuy_______________.
5.Ifthenumberofbuyersshownonthe_______________ishigh,othercustomerstendtofollowthem.
6.Usingthe&
model,shopownersdonothavetogivecustomers_______________toincreasesales.
Questions7-12
Dothefollowingstatementsagreewiththeinformationgiveninthereadingpassage?
Forquestions7-12write
YESifthestatementagreeswiththeinformation
NOifthestatementcontraictstheinformation
NOTGIVENifthereisnoinformationonthisinthepassage
7.RadiofrequencyidentificationtechnologyhasbeeninstalledexperimentallyinbigsupermarketslikeWal-Mart.
8.Peopletendtodownloadmoreunknownsongsthansongstheyarefamiliarwith.
9.Songsrankedhighbythenumberoftimesbeingdownloadedarefavoredbycustomers.
10.Peoplefollowtheotherstothesameextentwhetheritisconvenientornot.
11.ItemssoldinsomeJapanesestoresaresimplychosenaccordingtothesalesdataofothershops.
12.Swarmintelligencecanalsobeobservedineverydaylife.
Answerkeys:
1.答案:
(freshlybaked)bread.(第1段第2行:
Shoppersknowthatfillingastorewiththearomaoffreshlybakedbreadmakespeoplefeelhungryandpersuadesthemtobuymorefoodthantheyintended.)
2.答案:
expensive.(第1段第4行:
Stockingthemostexpensiveproductsateyelevelmakesthemsellfasterthancheaperbutlessvisiblecompetitors.)
3.答案:
impulsebuying.(第2段第1句:
AtarecentconferenceonthesimulationofadaptivebehaviourinRome,Zeeshan-ul-hassanUsmani,acomputerscientistfromtheFloridaInstituteofTechnology,describedanewwaytoincreaseimpulsebuyingusingthisphenomenon.)
4.答案:
other(tempting)goods/things/products.(第2段第2句:
Supermarketsalreadyencourageshopperstobuythingstheydidnotrealisetheywanted:
forinstance,byplacingeverydayitemssuchasmilkandeggsatthebackofthestore,forcingshopperstowalkpastothertemptinggoodstoreachthem.)
5.答案:
screen.(第3段第4行:
Asacustomerwalkspastashelfofgoods,ascreenontheshelftellshimhowmanypeoplecurrentlyintheshophavechosenthatparticularproduct.Ifthenumberishigh,heismorelikelytoselectittoo.)
6.答案:
discounts.(第4段第第1句:
MrUsmani&
modelappealstosupermarketsbecauseitincreasessaleswithouttheneedtogivepeoplediscounts.)
7.答案:
NO.(第4段第3、4句:
Themodelhasnotyetbeentestedwidelyintherealworld,mainlybecauseradiofrequencyidentificationtechnologyisnewandhasonlybeeninstalledexperimentallyinsomesupermarkets.ButMrUsmanisaysthatbothWal-MartinAmericaanTescoinBritainareinterestdinhisworkd,andtestingwillgetunderwayinthespring.短语&
getunderway&
的意思是&
开始进行&
,在Wal-Mart的试验要等到春天才开始)
8.答案:
NOTGIVEN.(在文中没有提及该信息)
9.答案:
YES。
(第5段第3句:
Thereseachersfoundthatwhenpeoplecouldseethesongsrankedbyhowmanytimestheyhavebeendownloaded,theyfollowedthecrowd.)
10.答案:
NO。
(第5段最后两句:
Whenthesongsarenotorderedbyrank,butthenumberoftimestheyhadbeendownloadedwasdisplayed,theeffectofsocialinfluencewasstilltherebutwaslesspronounced.Peoplethusfollowtheherdwhenitiseasyforthemtodoso.pronounced的词义是&
显著的、明显的&
)
11.答案:
(第6段第1句:
InJapanachainofconvenienceshopscalledRanKingRanQueenhasbeenorderingitsproductsaccordingtosalesdatafromdepartmentstoresandresearchcompanies.)
12.答案:
(最后一段最后一句:
Evenintheprivacyofyourhome,youcanstillbepartoftheswarm.home应该算是everydaylife的一部分)
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