Unit 5 Inside advertising 教学设计公开课优质课人教选修10精品.docx
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Unit 5 Inside advertising 教学设计公开课优质课人教选修10精品.docx
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Unit5Insideadvertising教学设计公开课优质课人教选修10精品
Unit5Insideadvertising教学案
Teachingaimsanddemands
类别
课程标准要求掌握的项目
话题
Talkingaboutadvertisingandadvertisements;waystomakeeffectiveads;advertisingcontrols
词汇
Billboardcasualgarmentadvertiseradvertinformassociationtargetbasistechniquelanefeatureconscienceworthycorporationbudgetexpensebroadcastrelyvisualgenerateresponsestereorefreshpartlymurdersuitcasesheetactresstypistspokesmanfluenthostessinvitationappointchairmanraisedialoperatorlitrematurefashionmisleadingethicaldishonestalcoholictobaccobanpromoteimmoraldecentethicsoffendingbewareconsumertrustworthy
Turn…intofitin(to)relyonhavenousefor
功能
表达不同观点(Expressingdifferentviewsofanargument)
Youarequiteright.I’mafraidIcan’tacceptthat.
Iquiteagreewithyou.Iwouldn’tsaythat.
Ithinkso,too.Notreally.
Iseeyourpoint,but….That’snothowIseeit.
That’sridiculous.I’mafraidIhaveadifferentopinion.
Notatall.Noproblem.Noway.
语法
复习宾语补足语(TheObjectComplement)
Committeemembersrecentlyappointedmetheirchairman.(名词作宾补)
TheymadeRonaldo,thesoccerstar,thespokesmanoftheirproduct.(名词作宾补)
Ifinditverydifficulttoraisethemoney.(形容词作宾补)
Asmyneighbourisatroublemaker,Ihavetokeepmyselfawayfromhim.(副词作宾补)
Pleaseremembermetoyourparents.(介词短语作宾补)
Hisspeechleftthepresidentinaveryawkwardsituation.(介词短语作宾补)
Reallygoodadvertisingpersuadespeopletobehaveincertainways.(动词不定式作宾补)
Committeemembershaveaskedmetotellyouhowmuchweallappreciateyourdonation.(动词不定式作宾补)
Manypeopleconsideradvertisementsoffending.(-ing形式作宾补)
Throughthewindow,Icouldseetheraincomingdowninsheets.(-ing形式作宾补)
Sheisgoingtohavethenoveltranslated.(过去分词作宾补)
I’dliketohavethegoodsdelivereddirectlytomyoffice.(过去分词作宾补)
Period1
Warmingup&readingI
Teachinggoals教学目标
1.Targetlanguage目标语言:
重点词汇和短语
Advertiser,billboard,casual,garment,advert,inform
2.Abilitygoals能力目标
Enablethestudentstotalkaboutadvertisingandadvertisements.
3.Learningabilitygoals学能目标
Helpthestudentslearnhowtotalkabouttheiropinionsaboutadvertisements
Teachingimportant&difficultpoints教学重难点
howtotalkabouttheiropinionsaboutadvertisements
Teachingmethods教学方法
Discussion.
Teachingprocedures&ways教学过程与方法
Step1:
warmingup
1.LetSsenjoytwovideo
T:
DoyoulikeMcDonald'sbetterthanKFCbecauseoftheadvertisement?
2.Brainstorm
AsktheSstothinkaboutwheretheycanseeorhearadvertisements
Ss:
onTV,ontheradio,atthecinema,onbuses,intrainstations,inmagazines,onbillboards,attheairport
3.Comparethetwoadvertisements,whichoneiseasierforyoutoremember?
Why?
T:
Therearemanyadvertisementsaroundus,canyourememberthenamesofanyproductsthatwerebeingadvertised?
Or,whatkindsofadvertisementsareeasierforyoutoremember.
4.Pre-reading
T:
lookateachoftheadvertisementsonthenexttwopagesanddiscussthequestionswithapartner:
①Whatdoestheadvertisementwantyoutodo?
②Howdoesittrytopersuadeyoutodothis?
③Whichadvertisementsdoyouthinkarethemosteffective?
Why?
HowAdvertisingWorks
Step2Scanthetext.
AsktheSstoscantheheadingsofeachsectionandgetageneralunderstandingofthetext.
Step3Readagain
Readthepassagecarefullyandsumupthemainideaofeachsection.
SectionI
(para.1)
Introduction
SectionII
(para.2)
Whatisanadvertisement?
SectionIII
(para.3-7)
Howdoadvertisersmakeeffectiveadvertisements?
SectionIV
(para.8-9)
Howeffectiveareadvertisements?
Step4Detailreading
AsktheSstoreadthetextcarefullyandtrytoanswerthefollowingquestions:
1.Whoadvertises?
2.Whydotheyadvertise?
3.Wheredotheyadvertise?
4.Howdotheydecidewheretoadvertise?
5.Doesadvertisingwork?
Suggestiveanswers:
1.Whoadvertises?
Businesses,individuals,organizationsandassociations.
2.Whydotheyadvertise?
Theywanttosellsomethingortoinformoreducatethepublic.
3.Wheredotheyadvertise?
OnTVandradio,inmagazinesandnewspapers(alsoonclothes,billboards,atsportsfields,onbusesandtrains,atbusandtrainstationsandmanyotherplaces).
4.Howdotheydecidewheretoadvertise?
Theyconsidertheirbudgetandwhatmediumismostlikelytobeseenorheardbythetargetconsumer.
5.Doesadvertisingwork?
Yesandno.Peoplearenotusuallypersuadedbyadstobuythingstheyhavenousefor.However,adsdochangepeople’sopinionsovertime.
Step5Homework
1.Inpairs,discussthequestionsinEx2onP44.
2.FinishEx3onP45inpairs.
Period2-3
LanguagestudyforReading1
Step1Wordsrevision
Usethewordsinthetexttotaketheplaceofthewordsinred.
1.Thisshopsellsclothesofallkinds.
2.Advertisementsareeverywhereinourdailylives.
3.Theteachertoldusthattheschoolwouldbeclosedforonedaynextweek.
4.Wehaveadesiretobecomerespectablecitizens.
5.Onlybigcompaniescanaffordtelevisionads.
6.WhatisthecostofputtinganadontheInternet?
7.Mostshampooproductsdependonanadwithgoodvisualeffects.
8.AdvertisingcigarettesisnotallowedinChina.
9.Notalladvertisersarehonest.
10.I’veknownBenformanyyears.Heisworthyoftrust.
Suggestiveanswer:
1.garments2.adverts/ads3.informed4.worthy5.corporations
6.expense7.rely8.banned9.decent10.trustworthy
Step2languagestudy
1.comeacross=meetwith偶然遇见;偶然发现。
①我无意中在一本书的封面上看到他的名字。
Icameacrosshisnameonthecoverofabook.
②我刚才偶然碰到你的一个老同学。
I’vejustcomeacrossoneofyourformerclassmates.
★morephrasessharingthesamemeaningwithcomeacross:
runinto
bumpinto
notice
discover
encounter
2.Analyzethesentence:
Evensomeofthecasualgarmentswewearhavebrandnamesattachedtothemwhichturnusintowalkingadvertisements.
◆walking:
移动的;活动的
①姚明和王治郅是两位篮球运动员,他们被西方的一些体育新闻记者形容为“移动的长城”。
YaoMingandWangZhizhi,thetwobasketballplayers,havebeendescribedasthe“WalkingGreatWall”bysomeWesternsportswriters.
②他是我们班的“活词典”。
Heisthe“walkingdictionary”inourclass.
③要是你穿这么艳的衣服,很容易成为“活靶子”。
Youwouldbecomea“walkingtarget”ifyoudressedinsuchabrightcolor.
3.inform=tell通知
informsb.(of/aboutsth.)
①她通知他们他已经到达。
Sheinformedthemofhisarrival.
inform(thatclause)
②他们得到了儿子阵亡的通知。
Theywereinformedthattheirsonwaskilledinbattle.
bewellinformedaboutsth.
精通某事;对某事消息灵通
4.appealtosb.
有吸引力,有感染力,引起兴趣
①想到要在雨中久等使人扫兴。
Theprospectofalongwaitintheraindidnotappeal.
②设计得要雅俗共赏,老幼皆宜。
Thedesignhastoappealtoallagesandsocialgroups.
5.fitin/into找到时间(见某人、做某事);有足够空间(放);合得来;适应。
①我尽量午饭后抽时间见你。
I’lltryandfityouinafterlunch.
②我得在一个上午安排十次约见。
Ihadtofittenappointmentsintoonemorning.
③我们没有地方再摆更多的椅子了。
Wecan’tfitinanymorechairs.
④他过去从未干过这种工作,很难说他是否会与他人配合得好。
He’sneverdonethistypeofworkbefore;I’mnotsurehowhe’llfitinwiththeotherpeople.
6.beappropriateforsth./todosth.
①正式的聚会上穿牛仔裤不合适。
Jeansarenotappropriateforaformalparty.
②现在发表演讲是不是时候?
Isnowanappropriatetimetomakeaspeech?
7.relyon=dependon依靠,指望
①他们现在依靠自己了,这比以前要好得多。
Theyrelyonthemselvesnow,whichismuchbetter.
②你不能指望他的帮助。
Youcan’trelyonhimforassistance.
8.havenouseforsb.讨厌…人
①我讨厌那些不努力的人。
Ihavenouseforpeoplewhodon’tmakeaneffort.
havenouseforsth.不需要;用不着
9.overtime随着时间的推移
①随着时间的推移,失败的伤痛也会逐渐消失。
Thepainofthisfailurewilldisappearovertime.
②起初他的父母不喜欢他的女朋友,但随着时间的流逝他们的看法渐渐发生变化。
Atfirsthisparentsdidn’tlikehisgirlfriend,buttheiropinionhasbeenchangedovertime.
overtime(副词),规定时间之外地;超时地
①他最近老是加班。
He’sbeenworkingovertimerecently.
Step3Exercisesdealing
Answers:
P45.Learningaboutlanguage
1.Completethesummaryofthereadingpassageusingwordsfromthetext.
educate;appeal;target;budget;media;expense.
2.Completethesentencesusingwordsfromtheboxintheirproperforms.
1)casual2)basis
3)attach4)worthy
5)association6)corporation
7)refresh8)conscience
9)garment10)inform
3.Completethesentenceswiththecorrectpreposition.
1)to2)of3)into4)to5)on6)into7)to
Step4Homework
FinishEx1,2&3onP85.
Period4
Grammar:
ObjectComplement
一.T:
Finishexercise1onP46.Tellwhatcanbeusedasobjectcomplement.
1.Throughthewindow,Icouldseetherain____________insheets.
2.MothermadeCharles___hisbedroombeforehewentout.
3.Canyousmellsomething________?
Itmustbecomingfromthekitchen.
4.Whenthepolicearrived,theyfoundtheactress_________inthebathroom.
5.Thebossorderedthetypist______allthedocumentsready.
6.Therobbersforcedtheman___________thesuitcase.
7.Alotofpracticehelpedthespokesman__________amorefluentspeaker.
8.Thehostesshadtheinvitations________aweekbeforetheparty.
二、可以用作宾语补足语的有名词、形容词、副词、介词短语、动词不定式、v-ing形式和过去分词。
能带宾语补足语结构的动词一定是及物动词。
1、感觉动词feel,hear,listento,notice,observe,see,watch,lookat
所接的宾补可以是v-ing形式,也可以是动词原形。
但变为被动语态时,不定式要带to。
2、含使动意义的动词,所接的宾补多为动词原形或过去分词。
let,have,get,make,wouldlike,want等。
3、含命名意义的动词,所接的宾补一般是名词。
call,name,appoint,elect,make,consider等
4、v+sb.+todosth.结构中的动词,所接的宾补一般是不定式。
advise,allow,ask,beg,cause,expect,force,get,help,inspire,invite,order,permit,persuade,remind,request,require,teach,tell,train,urge,want,warn,wish等
三、FinishEx.2onpage46
DearMr.Foster,
Iamreplyingtoyourkindletterbecauseourpresidentistravellingabroad.Committeemembersrecentlyappointedmetheirchairmana
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