电子商务英文版最新版试题库chapter 09.docx
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电子商务英文版最新版试题库chapter09
E-commerce2017:
Business,Technology,andSociety,13e(Laudon/Traver)
Chapter9OnlineRetailandServices
1)Whichofthefollowingisnotamajortrendinonlineretailfor2016-2017?
A)Onlineretailremainsthefastestgrowingretailchannel.
B)Theaverageannualpurchaseofonlinebuyerscontinuestoincrease.
C)Onlineretailersplaceanincreasedemphasisonprovidinganimproved"shoppingexperience."
D)Thenumberofonlinebuyersbeginstoplateau.
Answer:
D
Diff:
Moderate
AACSB:
Applicationofknowledge
LO:
9.1:
Understandtheenvironmentinwhichtheonlineretailsectoroperatestoday.
2)TheMOTOsectoroftheretailindustryismostlikethe________sector.
A)specialtystores
B)generalmerchandise
C)onlineretailsales
D)consumerdurables
Answer:
C
Diff:
Moderate
AACSB:
Applicationofknowledge
LO:
9.1:
Understandtheenvironmentinwhichtheonlineretailsectoroperatestoday.
3)Whichofthefollowingisnotoneofthesevenmajorsegmentsoftheretailindustry?
A)electronicsandcomputers
B)specialtystores
C)gasolineandfuel
D)foodandbeverage
Answer:
A
Diff:
Easy
AACSB:
Applicationofknowledge
LO:
9.1:
Understandtheenvironmentinwhichtheonlineretailsectoroperatestoday.
4)AllofthefollowingstatementsabouttheMOTOsectoraretrueexcept:
A)comparedtogeneralmerchandisers,thetransitiontoe-commercehasbeeneasierforMOTOfirms.
B)theMOTOsectorisalsoreferredtoasthespecialtystoresector.
C)MOTOwasthelasttechnologicalrevolutionthatprecedede-commerce.
D)distributionofcatalogsisoneofMOTOretailers'biggestexpenses.
Answer:
B
Diff:
Moderate
AACSB:
Applicationofknowledge
LO:
9.1:
Understandtheenvironmentinwhichtheonlineretailsectoroperatestoday.
5)AllofthefollowingwerefactorsthatprecipitatedthegrowthofMOTOexcept:
A)thenationaltoll-freecallsystem.
B)thegrowthofthecellularphoneindustry.
C)fallinglongdistancetelecommunicationsprices.
D)thegrowthofthecreditcardindustry.
Answer:
B
Diff:
Moderate
AACSB:
Applicationofknowledge
LO:
9.1:
Understandtheenvironmentinwhichtheonlineretailsectoroperatestoday.
6)Allofthefollowingwerepartsofthevisionduringtheearlydaysofe-commerceexceptthebeliefthat:
A)new,"first-mover"middlemen,withexpertiseine-commerce,wouldforcetraditionalintermediariesoutofbusiness.
B)onlineconsumerswererationalandcost-driven.
C)entrycoststotheonlineretailmarketwouldbemuchlessthanthoseneededtoestablishaphysicalstorefront.
D)thecostofacquiringcustomerswouldbemuchlower.
Answer:
A
Diff:
Moderate
AACSB:
Applicationofknowledge
LO:
9.1:
Understandtheenvironmentinwhichtheonlineretailsectoroperatestoday.
7)AllofthefollowinghavelaunchedtrialsofBuybuttonsexcept:
A)Facebook.
B)Pinterest.
C)Instagram.
D)Tumblr.
Answer:
D
Diff:
Easy
AACSB:
Applicationofknowledge
LO:
9.1:
Understandtheenvironmentinwhichtheonlineretailsectoroperatestoday.
8)In2016,approximatelywhatpercentageofInternetusersovertheageof14madeapurchaseatanonlineretailstore?
A)37%
B)57%
C)77%
D)97%
Answer:
C
Diff:
Moderate
AACSB:
Applicationofknowledge
LO:
9.1:
Understandtheenvironmentinwhichtheonlineretailsectoroperatestoday.
9)Whichofthefollowingcategoriesgeneratesthehighestpercentageofonlineretailrevenue?
A)computersandelectronics
B)apparelandaccessories
C)books/music/video
D)automobileandautomobilepartsandaccessories
Answer:
B
Diff:
Moderate
AACSB:
Applicationofknowledge
LO:
9.1:
Understandtheenvironmentinwhichtheonlineretailsectoroperatestoday.
10)Allofthefollowingareadvantagesofonlineretailexcept:
A)lowersupplychaincosts.
B)lowercostofdistribution.
C)abilitytochangeprices.
D)fasterdeliveryofgoods.
Answer:
D
Diff:
Moderate
AACSB:
Applicationofknowledge
LO:
9.1:
Understandtheenvironmentinwhichtheonlineretailsectoroperatestoday.
11)Whichofthefollowingisnotoneofthecentralchallengesfacingtheonlineretailindustry?
A)lackofphysicalstorepresence
B)consumerconcernsabouttheprivacyofpersonalinformation
C)inconvenienceinreturninggoods
D)deliverydelays
Answer:
A
Diff:
Difficult
AACSB:
Applicationofknowledge
LO:
9.1:
Understandtheenvironmentinwhichtheonlineretailsectoroperatestoday.
12)Whichofthefollowingisnotoneofthemethodsusedbytraditionalretailerstodevelopomni-channelintegration?
A)onlinecatalog
B)onlineorder,in-storepickup
C)onlinesupply-push
D)onlinepromotionsforofflinepurchases
Answer:
C
Diff:
Moderate
AACSB:
Applicationofknowledge
LO:
9.1:
Understandtheenvironmentinwhichtheonlineretailsectoroperatestoday.
13)Whichofthefollowingstatementsisnottrueabouttheautomobileandautomobilepartsandaccessoriesonlineretailcategory?
A)Mostoftherevenueinthiscategoryisgeneratedfromthesalesofautomobiles.
B)AutomobilemanufacturersusetheInternettodeliverbrandingadvertising.
C)U.S.franchisinglawprohibitsautomobilemanufacturersfromsellingcarsdirectlytoconsumers.
D)Automobileretailingisdominatedbydealershipnetworks.
Answer:
A
Diff:
Easy
AACSB:
Applicationofknowledge
LO:
9.1:
Understandtheenvironmentinwhichtheonlineretailsectoroperatestoday.
14)Approximately________retailersgenerate90%ofallretaile-commercesales.
A)10
B)100
C)1,000
D)10,000
Answer:
C
Diff:
Moderate
AACSB:
Applicationofknowledge
LO:
9.1:
Understandtheenvironmentinwhichtheonlineretailsectoroperatestoday.
15)Whichofthefollowinghadthehighestonlinesalesrevenuein2015?
A)Macy's
B)Walmart
C)Sears
D)Target
Answer:
B
Diff:
Moderate
AACSB:
Applicationofknowledge
LO:
9.1:
Understandtheenvironmentinwhichtheonlineretailsectoroperatestoday.
16)Onlineretailconstitutesabout20%ofthetotalretailmarkettoday.
Answer:
FALSE
Diff:
Moderate
AACSB:
Applicationofknowledge
LO:
9.1:
Understandtheenvironmentinwhichtheonlineretailsectoroperatestoday.
17)In2016,thenumberofonlinebuyerswasover175million.
Answer:
TRUE
Diff:
Moderate
AACSB:
Applicationofknowledge
LO:
9.1:
Understandtheenvironmentinwhichtheonlineretailsectoroperatestoday.
18)Personalconsumptionofretailgoodsandservicesaccountsforover75%oftotalgrossdomesticproduct.
Answer:
FALSE
Diff:
Moderate
AACSB:
Applicationofknowledge
LO:
9.1:
Understandtheenvironmentinwhichtheonlineretailsectoroperatestoday.
19)About90%ofInternetusersintheUnitedStatesarenowonlinebuyers.
Answer:
FALSE
Diff:
Moderate
AACSB:
Applicationofknowledge
LO:
9.1:
Understandtheenvironmentinwhichtheonlineretailsectoroperatestoday.
20)Contrarytopredictionsofanalystsmadeduringtheearlydaysofe-commerce,theInternethasledtobothdisintermediationandhypermediationonawidespreadbasis.
Answer:
FALSE
Diff:
Moderate
AACSB:
Applicationofknowledge
LO:
9.1:
Understandtheenvironmentinwhichtheonlineretailsectoroperatestoday.
21)Consumersareprimarilyprice-drivenwhenshoppingontheInternet.
Answer:
FALSE
Diff:
Moderate
AACSB:
Applicationofknowledge
LO:
9.1:
Understandtheenvironmentinwhichtheonlineretailsectoroperatestoday.
22)Onlineretailingprovidesanexampleofthepowerfulrolethatintermediariescontinuetoplayinretailtrade.
Answer:
TRUE
Diff:
Moderate
AACSB:
Applicationofknowledge
LO:
9.1:
Understandtheenvironmentinwhichtheonlineretailsectoroperatestoday.
23)Natureboxisanexampleofasubscription-basedretailrevenuemodel.
Answer:
TRUE
Diff:
Moderate
AACSB:
Applicationofknowledge
LO:
9.1:
Understandtheenvironmentinwhichtheonlineretailsectoroperatestoday.
24)Bigdataplaysanimportantroleinpredictivemarketing.
Answer:
TRUE
Diff:
Easy
AACSB:
Applicationofknowledge
LO:
9.1:
Understandtheenvironmentinwhichtheonlineretailsectoroperatestoday.
25)Whatarethechallengesfacedbyautomobilemanufacturersinsellingonline?
Answer:
Currently,U.S.franchisinglawprohibitsautomobilemanufacturersfromsellingcarsdirectlytoconsumers,soautomobileretailingisdominatedbydealershipnetworks.AutomobilemanufacturersusetheInternettodeliverbrandingadvertising,whiledealersfocusongeneratingleads.Consumerstypicallyfocusonproductandpricingresearch,whichtheythenusetonegotiatewithdealers.Directonlineautomobilesalesarecurrentlynotcommonduetothecomplexityofthevehiclepurchasingprocess.
Diff:
Moderate
AACSB:
Applicationofknowledge;Writtenandoralcommunication
LO:
9.1:
Understandtheenvironmentinwhichtheonlineretailsectoroperatestoday.
26)Describethevisionofonlineretailingduringtheearlydaysofe-commerce.Didthesepredictionsandassumptionsturnouttobetrue?
Answer:
Intheearlydaysofe-commerce,entrepreneurialonlineretailerssawtheWebasoneofthelargestmarketopportunitiesintheUnitedStateseconomy.Theybelievedthatenteringtheonlineretailmarketwouldbeaneasypropositionbecausethenewmarketingchannelwouldrevolutionizetheretailindustry.ThebeliefwastheInternetwouldgreatlyreducebothsearchcostsandtransactioncosts,causingconsumerstousetheInternettofindthelowestpricesforproducts.Thiswouldresultinconsumersbeingincreasinglydrawntothenewchannel,andonlythelow-cost,high-servicequalitye-tailerswouldsurvive.Economistsassumedthatonlineconsumerswouldberationalandcost-drivenratherthanbrand-nameandperceived-valuedriven.
Theentrepreneursalsobelievedentrycoststotheonlineretailmarketwouldbemuchlowerthanth
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