全球近场通信功能手机行业研究报告near field communication.docx
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全球近场通信功能手机行业研究报告near field communication.docx
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全球近场通信功能手机行业研究报告nearfieldcommunication
2011-2018年全球近场通信功能手机行业研究报告
NearFieldCommunicationEnabledHandsets
Countriescovered:
Global
NearFieldCommunicationEnabledHandsets
ThisreportanalyzestheworldwidemarketsforNearFieldCommunication(NFC)EnabledHandsetsinThousandUnits.ThereportprovidesseparatecomprehensiveanalyticsfortheUS,Canada,Japan,Europe,Asia-Pacific,MiddleEast&Africa,andLatinAmerica.Annualestimatesandforecastsareprovidedfortheperiod2011through2018.Marketdataandanalyticsarederivedfromprimaryandsecondaryresearch.CompanyprofilesareprimarilybasedonpublicdomaininformationincludingcompanyURLs.Thereportprofiles68companiesincludingmanykeyandnicheplayerssuchas-
BlackberryLimited
HTCCorporation
HuaweiTechnologiesCo.Ltd.
LenovoGroupLimited
LGElectronics
MotorolaMobility,Inc.
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I.INTRODUCTION,METHODOLOGY&PRODUCTDEFINITIONS
StudyReliabilityandReportingLimitations
Disclaimers
DataInterpretation&ReportingLevel
QuantitativeTechniques&Analytics
ProductDefinitionsandScopeofStudy
NFC-EnabledHandsets
II.EXECUTIVESUMMARY
1.INDUSTRYOVERVIEW
Prelude
KeyIssuesthatHaveHeldBackWidespreadImplementationofNFCUntilNow....
LackofEfficientCoordinationAmongValueChainParticipants
LackofSufficientNFCEnabledDevicesintheMarket
TimeRipeforNFCtoTakeoff
NFC-EnabledMobilePhones–TheGameChangerforNFCTechnology
Existing&PotentialUsageCasesofNFCDrivingBusinessCaseforitsIntegrationinMobilePhones
ServiceInitiation
Peer-to-PeerDataSharing
DevicePairing
Payments&TicketingFunctions
Security&AccessControl
GrowthinMobilePhoneUsageSetsPerfectPlatformforRapidAdoptionofNFCinMobileDevices
KeyOpportunityindicators
Table1:
WorldMarketforMobileHandsets:
BreakdownofVolumeSalesinMillionUnitsforYears2011,2013E&2015P(includescorrespondingGraph/Chart)
ContinuedRiseinDemand&ProductionofSmartphonesSecuresNFCFutureinMobileDevicesMarket
OpportunityIndicators
Table2:
WorldMarketforMobileHandsetsbyTechnology-PercentageBreakdownofAnnualSalesVolumefor2G,2.5G,3G,3.5G,and3.9GEnabledHandsetsforYears2013&2015(includescorrespondingGraph/Chart)
Table3:
GlobalMarketforSmartphones(2011,2013,2015&2018):
BreakdownofVolumeSalesinMillionUnitsbyGeographicRegion(includescorrespondingGraph/Chart)
AndroidBasedSmartphonesLeadsTechnologyAdoption
Table4:
GlobalSmartphonesMarket:
PercentageShareBreakdownofAnnualSalesbyOperatingSystemsforYears2009,2013&2018(includescorrespondingGraph/Chart)
AndroidBasedSmartphoneManufacturersBankonNFCasaKeyDifferentiatingFactor
Table5:
LeadingSmartphoneCompaniesWorldwide:
PercentageGrowthinShipmentsin2013Q2over2012Q2(includescorrespondingGraph/Chart)
WillAppleEmbraceNFCinFutureModels?
ReplacementSmartphoneSalesWillbeKey
LowEndSmartphones:
AnEmergingMarketOpportunity
AListofSelectNFCMobilePhonesIntroducedintoMarketOvertheYears
Outlook
2.NOTEWORTHYTRENDS&GROWTHDRIVERS
Trends&GrowthDrivers
ChangingConsumerMobileUsageHabitsEncourageNFCIntegrationinMobilePhones
Bluetooth&NFCtoCo-ExistonMobileDevices
DecliningPricesofNFC-ChipsDrivesOEMInclinationTowardsNFCIntegration
AMeasureofCompetitioninNFC-ChipsMarket
Table6:
GlobalNFCControllerChipsMarket(2012):
PercentageShareBreakdownofVolumeSalesbyLeadingPlayers(includescorrespondingGraph/Chart)
Table7:
GlobalNFCSecureElementChipsMarket(2012):
PercentageShareBreakdownofVolumeSalesbyLeadingPlayers(includescorrespondingGraph/Chart)
IncreasingDigitalDataBeingStoredonMobilePhonesandNeedtoExchangetheSamewithOtherDevicesCreatesNeedforNFCinHandsets
GrowingNeedtoEnhanceSocialMediaInteractionsonMobilePhones–ABusinessCaseforNFCIntegrationinMobilePhones
Table8:
WorldSocialMediaPenetrationRates(%)byRegion(includescorrespondingGraph/Chart)
GrowingCrazeforMulti-PlayerGamingonMobilePhonesCreatesNeedforNFCinMobilePhones
Table9:
AverageTimeSpent(InMinutes)OnMobileAppsOnSmartphones&TabletsWorldwidePerUserPerDay:
BreakdownbyCategory(includescorrespondingGraph/Chart)
Table10:
GlobalMobileAppsMarket(2012):
PercentageShareBreakdownofRevenuesbyCategory(includescorrespondingGraph/Chart)
RisingPenetrationofNFCinConsumerDevicesBoostsAdoptionofNFC-EnabledHandsets
NeedtoMakeWellInformedPurchaseDecisionstoEncourageConsumerstoOptforNFC-EnabledSmartphones
Table11:
GlobalMobileInternetMarket(2012):
PercentageofMobileSubscribersAccessingMobileWebonaMonthlyBasisinSelectCountries(includescorrespondingGraph/Chart)
Table12:
MostPerformedActivityUsingSmartphones(2012)(includescorrespondingGraph/Chart)
NeedforConvenienceinPayment&TicketingtoDriveUseofNFC-EnabledSmartphones
ConsumerDesireforConvenienceinPOSPaymentstoDriveAdoptionofNFC-EnabledMobileHandsets
OpportunityIndicator
Table13:
GlobalBreakdownoftheNumberofNon-CashTransactions(InBillions)byGeographicRegionfortheYear2011(includescorrespondingGraph/Chart)
UseofNFC-EnabledSmartphonesforTicketingApplicationstoIncreaseintheComingYears
IncreasingDeploymentsofNFC-CapablePayment&TicketingTerminalsDrivesConsumerInterestonNFCCapableHandsets
Table14:
GlobalMarketforCustomerFacingStoreTechnologies(2011):
PercentageShareBreakdownofRevenuesbyTypeofPaymentSystem(includescorrespondingGraph/Chart)
BarriersforMainstreamAdoptionofMobilePOSPayments
GrowingSecurityConcernsDrivesDemandforNFC-EnabledSecurity/AccessControl
TransportServicestobeOneoftheMostAccessedServicesforNFC-EnabledMobileHandsets
ConceptofBring-Your-Own-DeviceGainsPopularityDrivesAdoptionofNFC-EnabledHandsetsAmongCorporateEmployees
High-TechEvents–IncredibleRangeofPracticalApplicationsforNFC-EnabledHandsets
ChipLevelTechnologyDevelopmentsAugursWellfortheFutureofNFC
DevelopingMarketstoDriveGrowth
Table15:
WorldMarketforMobilePhonesbyGeographicRegion(2012):
PercentageShareBreakdownofVolumeSalesbyRegion/Country(includescorrespondingGraph/Chart)
Table16:
GlobalPercentageShareBreakdownofNumberofMobileSubscriptionsbyRegionfortheyear2012(includescorrespondingGraph/Chart)
Table17:
GlobalSmartphonesMarket-PercentageBreakdownofUnitSalesforUS,Canada,Japan,France,Germany,Italy,UK,Russia,China,India,BrazilandOthersforYears2009,2013&2018(includescorrespondingGraph/Chart)
Table18:
GlobalMarketforMobilePhones(2012):
PercentageShareBreakdownofSmartphonesandFeaturePhonesbyGeographicRegion(includescorrespondingGraph/Chart)
Table19:
WorldSmartphonePenetrationforSelectCountries(asaPercentageofMobilePhoneUsers):
2013(includescorrespondingGraph/Chart)
Table20:
GlobalSmartphonesMarket-LeadingCountriesinTermsofVolumeSalesRankedby%CAGRfor2013-2018(includescorrespondingGraph/Chart)
Challenges
HighPriceofNFCPhonesForcingConsumerstoOptforAlternativeNFCEquipment
CompetitionfrommicroSDCardsProvidingNFCCapabilities
NFCtooSuffersfromInherentSecurityChallenges
ConsumerIgnorancePosesThreattoNFCMarket
AddressingSecurityConcerns–KeytoSuccess
3.PRODUCTOVERVIEW
Definition
NFC-EnabledDevices
NFC-EnabledHandsets
CharacteristicsofNFCTechnology
ModesofOperation
Reader/WriterMode
Peer-to-PeerMode
CardEmulationMode
NFCTechnologyStandards
ExistingUsageScenario
PracticalApplications
SeamlessDataSharing
CustomizedAdvertisementsandPromotions
MobilePayments
FunctioningofNFC-EnabledDevicesinMobilePayments
Ticketing
ElectronicKeys
SocialNetworking
UtilitiesforBusinesses
4.RECENTINDUSTRYACTIVITY
GemaltoandUnionPayCollaboratetoDevelopMobileNFCEcosystem
IdentiveGroupandAvnetElectronicsMarketingAmericasInkAgreement
SoftBankMobileChoosesGemaltotoExpandMobileNFCServices
MobileTeleSystemsSelectsUpTeqNFCAdvancedSIMCardsofGemalto
TELUSSelectsUpTeqNFCSIMCardsofGemaltoforMobilePayments
ChinaUnicomChoosesUpTeqNFCSIMCardofGemalto
GemaltoOffersAllynisTrustedServicesManagementPlatformandUpTeqNFCSIMforMobileNFCPaymentProgram
StoreElectronicSystemsSelectsNearFieldCommunicationTagsofIdentiveGroup
TelefónicaDigitalUnveilsMobileApp
IdentiveEnhancesCapabilitiesofTagtrailNFCWirelessServicesPlatform
INSIDESecureDevelopsM/Chip™AdvanceEMVProductsJointlywithCPICardGroup
INSIDESecure’sMicroRead®NFCChipNowSupportedinLinuxKernel3.9
NXPTeamsUpwithMobileWorldCapitalBarcelonatoExpandNFCOfferings
NXPandSESCollaboratetoFacilitateMassAdoptionofNFC
STProvidesNFCControllertoNECCASIO’sG’zOne
LSmartphone
DaiNipponPrintingCollaborateswithIdentiv
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