大众传播学试题及答案Questions and answers in Mass Communication Studies.docx
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大众传播学试题及答案Questions and answers in Mass Communication Studies.docx
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大众传播学试题及答案QuestionsandanswersinMassCommunicationStudies
大众传播学试题及答案(QuestionsandanswersinMassCommunicationStudies)
QuestionsandanswersinMassCommunicationStudies
Fillintheblanks(20points,1centsperspace)
1.AmericanmediascholarA.Hartdividesthemediaofhistoryintothreekinds:
(mediasystem,mediasystemandmediasystem).
2,thebasicfunctionofsymbolshasthreeaspects,oneis(understanding)function;twoiscommunicationfunction;threeisthinkingfunction.
3,interpersonalcommunicationisthetruemeaningof(Multimedia)communication.
4.Formalchannelsofcommunicationwithintheorganizationinclude(downlinkcommunication),(uplinkpropagation)and(lateralpropagation).
5,theinformationofmasscommunicationhasboth(commercialattribute)andculturalattribute.
6,intheviewofmasssocietytheory,modernsocietyisdividedintotwoparts,ontheonehand(broadmasses),ontheotherhand(theminoritypowerelite).
7,Hovlandused(andLasiwei)andLazarsfeld(LuYin)together,andbecomethemainmethodofcommunicationeffectresearch.
8,itisgenerallybelievedthattheAlgiersdeclarationisthebeginningofaclearstruggleforthenewworldinformationorder.
9,thetwomainschoolsofcommunicationresearch,namely,(empiricalschool)and(criticalschool).
In10and1950,theworld'sfirstdoctoraldegreeincommunicationwasbornattheUniversityofIllinois
Two,glossary(20points,5pointsforeachitem)
1,PseudoEnvironment
2,collectivebehavior
3,ZhiXiaoquan
4,communicationeffect
Three,t(20points)
1,whatarethebasiccharacteristicsofhumansocietycommunication?
(6points)
Answer:
theso-calleddissemination,thatis,thetransferofsocialinformationorsocialinformationsystemoperations.Thespreadofhumansocietyhasthefollowingcharacteristics:
A.socialcommunicationisaninformationsharingactivity;
B.socialcommunicationiscarriedoutincertainsocialrelations,anditisalsotheembodimentofcertainsocialrelations;
C.Itisatwo-waysocialinteractionbehavior;
D.musthavecommonmeaningspaceforbothparties;
E.communicationisanact,aprocess,andasystem.
2,whatisthedevelopmentofcommunication"12345"?
(7points)
Onesynthesizer:
Schram,founderofcommunicationdiscipline;
Two,UniversitySchool:
criticalschoolandexperientialschool
Threemainsources:
Communicationfrominformationscience,journalismand"three"
Four:
Lasswell,LuYin,lazarsfieldpioneer,HuoFulan
Thefiveresearchareasarecontrolresearch,contentanalysis,mediaanalysis,audienceanalysis,andeffectanalysis
3.Drawastraightlinepatterndiagramofthepropagationprocessandpointouttheelementsofabasicpropagationprocess.(7points)
Four,discuss(20points)
Asafuturecommunicator,howdoyouunderstand"controlanalysis"?
Fromasocialsystempointofview.
Five,materialanalysis(20points)
Readthefollowingmaterialsandanalyzetheminthelightofrelevanttheoriesofcommunication.
Materials
(1)YanShouyiandShenXueenterthehomeofink,theycanseethatthefamilyisatemporaryafterthewar.FeeModidn'twearglasses,hanghead,nestinsofa.Peoplewithdeepmyopiaremovetheirglassesandchangetheirfaces.LiYanwascoveredwithtears,smokingacigarette,curlingup,andsittingbehindthedeskwheretheinkwasusuallysitting.SeestrictoneandShensnowcomein,LiYanagainattack:
"liar,originallyisaliar.".Showoneselfinone'struecolors!
Speak,whydon'tyoudragtheword?
WhenIwasontheInternet,Ifell."
Material(two)YanShouyididnotspeak.LookinsideFeiMooneeye,leanedonthesofa:
"morethan20years,indeedsomefatigue."Thenheburiedhisheadinhishandandsobbed.Bestrictwithoneanotherandstaythere.
Thematerial(three)foralongtime,afaceupturnednoseFeiMosaid:
"welloragriculturalsociety."
Heneverheardwhathemeant,andasked,"what?
""
Feishookhishead."Atthattimeeverythingwasonfoot.".Beijingexam,afewyearstocomeback,whatyousayistrue."
Again,clickthecellphoneonthetable:
"now!
"......"
YanShouyi:
what'sthematternow?
"
FeiMosaidinahoarsevoice,"it'stooclose,tooclosetobreathe."!
"
Bestrictwithoneanotherandstaythere.
Materials(four)-door,window,door,floorbrick,greysand,thisis3900,
-threedaysfordinner,600,whichis4500,
-brickbrother,thisis5000,youcantakeit,
............
Thetelephonerings.
-who?
No......Notime,notime!
Don'tmentionit.Itcostsmoney
-who?
Faithintheroad!
CallmegotothebutcherIboughtamobilephone,healsoboughta!
HehasnooneinBeijing
-twobuns!
Inastreet,youcansmellafartandshoutavoice,isn'titfasterthandialing?
-source:
themovie"cellphone"lines
Referenceanswer:
Fillintheblanks
1,showingthereappearanceofthemachine
2,expressionandunderstanding,communication,thinking
3"multimedia"
4,downlinkcommunication,uplinkcommunication,horizontaltransmission.
5,commodityattributes,culturalattributes
6,thebroadmassesofminoritypowerelite
7,psychologicalexperiment,samplingmethod
8,theAlgiersdeclaration
9,theschoolofempiricalcriticism
10、UniversityofIllinois
Two.Nounexplanation
1.Theanswerpointsofpseudoenvironment:
Theso-called"PseudoEnvironment"iswhatwecallintheinformationenvironment,itisnottherealityofthe"mirror"ofreproduction,butthemediathroughsymboliceventsorinformationselectionandprocessing,afterrestructuredtopromptpeopleenvironment.
However,thiskindofprocessing,selectionandstructuredactivityisingeneralpeopledonotseetheplace(theinternalmedia),sopeoplearenotawareofthis,andoftenthe"PseudoEnvironment"astheobjectiveenvironmentitselftotreat.
Theinformationenvironment(PseudoEnvironment)formedbymassmedianotonlyrestrictspeople'scognitionandbehavior,butalsoinfluencestheobjectiverealitythroughrestrictingpeople'scognitionandbehavior.
2,setbehavioranswerpoints:
Itreferstothephenomenonofabnormalsocialaggregationoccurringundercertainstimulusconditions.Forexample,massdisturbancesinfires,earthquakes,spontaneousgathering,demonstrations,racialconflicts,rumoursofrisingprices,etc.forsomereason.
Collectivebehavioroccursintheformofcluster,panic,rumoranddisturbance,andoftenleadstointerferenceanddestructionofnormalsocialorder.
Collectivebehaviorisakindofspontaneousabnormalphenomenon,andhasitsspecialspreadingmechanism.
3,therighttoknowtheanswerpoints:
Broadlyspeaking,referstotheinformationsecurityandsocialliferequiredallsocialmemberstoobtainusefulinformationabouttheirenvironmentandchangetheright,inthissense,oneofthebasiccontentoftherighttolifeitispeople.
Inanarrowsense,referstotherighttoknowisthecitizenbodyfornationallegislative,judicialandadministrativeactivitiesofpublicpowerhavetoknoworknowChaharright,thisisoneofthebasicpoliticalrightsofcitizens,butalsomeansthatthepublicauthorityofthecitizenshavetheresponsibilityandobligationofinformationdisclosure.
4,communicationeffectsanswerpoints:
Firstly,itreferstothechangeofpsychology,attitudeandbehaviorcausedbypersuasivebehavior.Theeffectofcommunicationhereusuallyimpliestheextenttowhichthecommunicationactivityhasachievedtheintentionorpurposeofthecommunicator;
Second,itreferstothecommunicationactivitiesespeciallygeneralnewspapers,radioandtelevisionandothermassmediaactivitiesofalltherecipientsandtheinfluenceandresultsproducedbysociety,whethertheseeffectsareintentionallyorunintentionally,directorindirect,explicitorhiddeninthein.Ithasthreeaspects:
environmentalcognitioneffect,valueformationandmaintenanceeffectandsocialbehaviordemonstrationeffect.
Three,usethe
1,answerpoints:
Theso-calledcommunication,thatis,thetransmissionofsocialinformationortheoperationofsocialinformationsystems.Thespreadofhumansocietyhasthefollowingcharacteristics:
A.socialcommunicationisaninformationsharingactivity;
B.socialcommunicationiscarriedoutincertainsocialrelations,anditisalsotheembodimentofcertainsocialrelations;
C.Itisatwo-waysocialinteractionbehavior;
D.
Bothpartiesmusthavecommonmeaningspace;
E.communicationisanact,aprocess,andasystem.
2,answerpoints:
Onesynthesizer:
Schram,founderofcommunicationdiscipline;
Two,UniversitySchool:
criticalschoolandexperientialschool
Threemainsources:
Communicationfrominformationscience,journalismand"three"
Four:
Lasswell,LuYin,lazarsfieldpioneer,HuoFulan
Thefiveresearchareasarecontrolresearch,contentanalysis,mediaanalysis,audienceanalysis,andeffectanalysis
3,answerpoints:
Tulio
Abasicpropagationprocessincludesthefollowingfactors:
A.communicator
B.receiver
C.message
D.media
E.feedback
Four,discussthemainpointsoftheanswer:
First,therelationshipbetweenpubliccommunicationandgovernment(governmentcontroloverthemedia;mediasupervisionandcriticismofthegovernment);
Second,themediaownercontrolsthemedia;
Third,therelationshipbetweenthemassmediaandthebusinesscommunity(interestclaim,economicimpact);
Fourth,masscommunicationandindustryorganizations;
Fifth,therelationshipbetweenmasscommunicationandaudience;
Sixth,masscommunicationandmassculture.
Five.Keypointsofmaterialanalysis:
First,fourmaterialsillustrateseveraloftheseissues:
-fearofthenewmedia
Mediamorphologyneedstochange,basedonthevisualconsiderationsoftheaudience.For
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