电子商务英文版第七版肯尼思劳顿电子考试题库.docx
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电子商务英文版第七版肯尼思劳顿电子考试题库.docx
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电子商务英文版第七版肯尼思劳顿电子考试题库
Chapter1TheRevolutionIsJustBeginning(*)
1.TheWebisaworldwidenetworkofcomputernetworks.
Answer:
FALSE
2.Theterme-businessreferstothedigitalenablingoftransactionsandprocessesinvolvinganexchangeofvalueacrossorganizationalboundaries.
Answer:
FALSE
3.Ubiquityenhancescustomerconvenience.
Answer:
TRUE
4.Thefactthate-commerceisconductedonthebasisofuniversalstandardsreducessearchcostsforconsumers.
Answer:
TRUE
5.Pricediscoveryreferstotheabilityofmerchantstosegmentthemarketintogroupswillingtopaydifferentprices.
Answer:
FALSE
6.Costtransparencyreferstotheabilityofconsumerstodiscovertheactualcostsmerchantspayforproducts.
Answer:
TRUE
7.Personalizationinvolvestargetingmarketingmessagestospecificindividualsbyadjustingthemessagebaseduponaconsumer'spreferencesorpastpurchasingbehavior.
Answer:
TRUE
8.TheInternetprovidesauniquemany-to-manymodelofmasscommunication.
Answer:
TRUE
9.Sociale-commerceisthelargesttypeofe-commerce.
Answer:
FALSE
10.TheInternethasshownextraordinarygrowthpatternscomparedtootherelectronictechnologiesofthepast.
Answer:
TRUE
11.Theemergenceofmobile,social,andlocale-commerceoccurredduringtheConsolidationperiodofe-commerce.
Answer:
FALSE
12.TheReinventionperiodofe-commerceisasmuchasociologicalphenomenonasitisatechnologicalorbusinessphenomenon.
Answer:
TRUE
13.Theonlinemarketplaceischaracterizedbypersistentpricedispersion.
Answer:
TRUE
14.Thefutureofe-commerceislikelytoincludeadecreaseingovernmentregulationbothinChinaandworldwide.
Answer:
FALSE
15.Whichofthefollowingisnotamajorbusinesstrendine-commercecurrently?
B)Smallbusinessesandentrepreneursarehamperedbytherisingcostofmarketentrycausedbyincreasedpresenceofindustrygiants.
Answer:
B
16.Allofthefollowingaremajortechnologytrendsine-commercecurrentlyexcept:
A)cloudcomputingenablesthecreationofBigData.
Answer:
A
17.E-commercecanbedefinedas:
A)theuseoftheInternet,theWeb,andmobileappstotransactbusiness.
Answer:
A
18.Whichofthefollowingisnotauniquefeatureofe-commercetechnology?
C)informationasymmetry
Answer:
C
19.Whichofthefollowingfeaturesofe-commercetechnologyenablesmerchantstomarketandsell"complex"goodsandservicestoconsumersviamarketingmessagesthatcanintegratevideo,audio,andtext?
A)richness
Answer:
A
20.Whichofthefollowingfeaturesofe-commercetechnologyallowsuserstoparticipateinthecreationofonlinecontent?
D)socialtechnology
Answer:
D
21.Whichofthefollowingisthebestdefinitionoftransactioncost?
B)thecostofparticipatinginamarket
Answer:
B
22.Allofthefollowingaremajorsocialtrendsine-commercecurrentlyexceptfor:
C)therefusalofonlineretailerstoaccepttaxationofInternetsales.
Answer:
C
23.Whichofthefollowingfeaturesofe-commercetechnologyisrelatedtotheconceptofnetworkexternalities?
C)universalstandards
Answer:
C
24.WhichofthefollowingstatementsistrueaboutthetraditionaltradeoffbetweentherichnessandreachofamarketingmessagepriortothedevelopmentoftheWeb?
C)Thelargertheaudiencereached,thelessrichthemessage.
Answer:
C
25.Whichofthefollowingisnotanexampleofasocialnetwork?
A)Uber
Answer:
A
26.Whichofthefollowingisnotamajorbusinesstrendine-commercecurrently?
A)thegrowthofamobileapp-basedonlineeconomy.
B)theweakeningrevenuesofB2Be-commerce.
C)theemergenceofsociale-commerce.
27.thegrowthofthemobileadvertisingplatform.
Answer:
B
28.Whichtypeofe-commerceisdistinguishedbythetypeoftechnologyusedinthetransactionratherthanbythenatureofthemarketrelationship?
C)mobilee-commerce
Answer:
C
29.Whichofthefollowingisamobilephoto-sharingapplication?
D)Instagram
Answer:
D
30.WhichofthefollowingdescribesthebasicWebpolicyoflargefirmsduringtheInventionperiod?
D)Maintainabasic,staticWebsitedepictingthefirm'sbrand.
Answer:
D
31.Interactivityinthecontextofe-commerceprovideswhichofthefollowingfunctionalities?
D)theenablingoftwo-waycommunicationbetweenconsumerandmerchant
Answer:
D
32.WhichofthefollowingstatementsabouttheWebisnottrue?
A)TheWebisthetechnologyuponwhichtheInternetisbased.
Answer:
A
33.Inwhichyearcane-commercebesaidtohavebegun?
C)1995
Answer:
C
34.Whichofthefollowingisnottrueabouttheuseofapps?
B)UsersstillspendlesstimeusingappsthantheydousingdesktopsormobileWebsites.
Answer:
B
35.Whichofthefollowingisacharacteristicofe-commerceduringtheInventionperiod?
C)disintermediation
Answer:
C
36.AllofthefollowingarecharacteristicsofWeb2.0sitesandapplicationsexcept:
B)theyrelysolelyonmobileaccesstotheWeb.
Answer:
B
37.Whichofthefollowingisnotacharacteristicofaperfectcompetitivemarket?
D)Itishighlyregulated.
Answer:
D
38.Allofthefollowingwerevisionsofe-commerceexpressedduringtheearlyyearsofe-commerceexcept:
D)fastfolloweradvantage.
Answer:
D
39.Unfaircompetitiveadvantagesoccurwhen:
A)onecompetitorhasanadvantageotherscannotpurchase.
Answer:
A
40.Theearlyyearsofe-commerceweredrivenbyallofthefollowingfactorsexcept:
A)anemphasisonexploitingtraditionaldistributionchannels.
Answer:
A
41.Theearlyyearsofe-commerceareconsidered:
C)astunningtechnologicalsuccessastheInternetandtheWebincreasedfromafewthousandtobillionsofe-commercetransactionsperyear.
Answer:
C
42.Whichofthefollowingbestdescribestheearlyyearsofe-commerce?
A)Theywereatechnologicalsuccessbutamixedbusinesssuccess.
Answer:
A
43.WhichofthefollowingisacharacteristicoftheReinventionphaseofe-commerce?
D)expansionofe-commercetoincludeservicesaswellasgoods
Answer:
D
44.WhichofthefollowingisacharacteristicoftheConsolidationphaseofe-commerce?
C)brandextensionandstrengtheningbecomesmoreimportantthatcreatingnewbrands
Answer:
C
45.Whichofthefollowingisnottrueregardinge-commercetoday?
D)Themarketmiddlemendisappeared.
Answer:
D
46.Whichofthefollowingstatementsisnottrue?
C)Overalltransactioncostshavedroppeddramatically.
Answer:
C
47.Whichofthefollowingtypesofmerchantshasthehighestshareofretailonlinesales?
A)virtual(Webonly)
Answer:
A
48.Whichofthefollowingisthetop-sellingonlineretailcategory?
B)computers/electronics
Answer:
B
49.Whichofthefollowingisthetoponlineretailerrankedbyonlinesales?
B)Amazon
Answer:
B
50.Aboveall,e-commerceisa________phenomenon.
A)technology-driven
Answer:
A
51.Whichbusinessapplicationisassociatedwiththetechnologicaldevelopmentoflocalareanetworksandclient/servercomputing?
D)workgroupautomation(e.g.,documentsharing)
Answer:
D
52.Whichofthefollowingisoneofthethreeprimarysocietalissuesrelatedtoe-commerce?
D)intellectualproperty
Answer:
D
53.Whichofthefollowingstatementsisnottrue?
B)Economiststakeapurelytechnicalapproachtoe-commerce.
Answer:
B
54.Thecostsincurredbymerchantsinhavingtochangeproductprices(suchasthecostsofreenteringpricesintocomputersystems)arereferredtoas________costs.
Answer:
menu
55.________referstoanydisparityinrelevantmarketinformationamongpartiesinatransaction.
Answer:
Informationasymmetry
56.A(n)________removesamarketplacefromatemporalandgeographiclocation.
Answer:
marketspace
57.Thetotalnumberofusersorcustomersane-commercebusinesscanobtainisameasureofits________.
Answer:
reach
58.________referstothecomplexityandcontentofamessage.
Answer:
Richness
59.The________wastheoriginal"killerapp"thatmadetheInternetcommerciallyinterestingandextraordinarilypopular.
Answer:
WorldWideWeb,Web
60.E-commerceisavailablejustabouteverywhereandanytime.Thisisknownas________.
Answer:
ubiquity
61.________referstothedisplacementofmarketmiddlemenandthecreationofanewdirectrelationshipbetweenproducersandconsumers.
Answer:
Disintermediation
62.In________commerce,informationisequallydistributed,transactioncostsarelow,pricescanbedynamicallyadjustedtoreflectactualdemand,intermediariesdecline,andunfaircompetitiveadvantagesareeliminated.
Answer:
friction-free
63.A(n)________occurswheneveryoneinagroupreceivesvaluebecauseallparticipantsusethesametoolorproduct.
Answer:
networkeffect
64.Afirmthatisfirsttomarketinaparticularareaandthatmovesquicklytogathermarketshareisreferredtoasa(n)________.
Answer:
firstmover
65.Thefirstevolutionaryphaseofe-commerce,from1995to2000,characterizedastechnology-drivenandungoverned,wasaperiodof________.
Answer:
innovation,invention
66.The________disciplinespansboththetechnicalandbehavioralapproachtostudyinge-commerce.
Answer:
informationsystems
67.________isthemostsuccessfulonlineencyclopedia.
Answer:
Wikipedia
68.Explainwhyafirm'sonlineinventorycontrolsystemisanexampleofe-businessratherthane-commerce.Whatisthekeyfactorindeterminingifatransactionis"commerce"?
Answer:
E-businessrefersprimarilytodigitallyenabledtransactionswithinafirm,involvinginformationsystems,suchanonlineinventorycontrolsystem,underthecontrolofthefirm.E-businessdoesnotinvolvecommercialtransactionsinwhichanexchangeofvalueacrossorganizationalboundariestakesplace.E-commerce,ontheotherhand,isarevenue-gene
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