3M的创新管理.ppt
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3M的创新管理.ppt
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Innovationin3M,Content,Why3MWhatis3MInnovationbringsgrowthInnovationandefficiency3MinChina,Why3M,MacroFinancialcrisisChinasindustriesshiftingLabourbecomingexpensiveTEDAneedsnewwayMicroLonghistoryHighgrowthandhighreturn,Introduction,theMinnesotaMining&ManufacturingCorporation(3M)Foundedin1902,reportedsalesrevenuesof$23.1billionduringtheyear2009,Morethan74,835employeesin65countries,SixBusinessSegments,ConsumerandOfficeBusiness,DisplayandGraphicsBusiness,ElectroandCommunicationsBusiness,HealthCareBusiness,IndustrialandTransportationBusiness,Safety,SecurityandProtectionServicesBusiness,Morethan60,000Products,Values,Actwithuncompromisinghonestyandintegrityineverythingwedo.Satisfyourcustomerswithinnovativetechnologyandsuperiorquality,valueandservice.Provideourinvestorsanattractivereturnthroughsustainable,globalgrowth.Respectoursocialandphysicalenvironmentaroundtheworld.Valueanddevelopouremployeesdiversetalents,initiativeandleadership.Earntheadmirationofallthoseassociatedwith3Mworldwide.,Innovationbringsgrowth,“Totheoutsideworld,whatwedolooksalittlelikemagic.Wecreateentirelynewproductcategoriesandbreathenewlifeintomarketscryingforreinvention.Itsbeencalledthe3Meffect.”Harnessinginnovationforyourbenefit-thatsthepracticalmagicbehind3Mssuccess.GeorgeW.Buckley,Chairman,PresidentandCEOof3M,R&DSpending,TheR&Dspendingof3Mis,onaverage,twicethatofatypicalmanufacturingcompany.Morethan6700scientistsworkfor3M.,SeedCapital,Productinventorstypicallyrequestseedcapitalfromtheirbusinessunitmanagerstodevelopnewproductideas.Ifthemanagerrefusesfunding,inventorscantaketheirideastoanyotherbusinessunitwithin3M.Ifnoneofthebusinessunitswillsupporttheproposal,employeescanapproachthecorporateofficeforaGenesisGrant.,Philosophies,30PercentRuleThirtypercentofbusinessunitrevenuesmustcomefromproductsintroducedinthelastfouryears.Businessunitbonusesarebasedonhowsuccessfullyeachmanagerachievesthisgoal.15PercentOptionManyemployeeshavetheoptiontospendupto15percentoftheirworkweekpursuingindividualprojectsoftheirownchoice.Thereisnoneedeventodisclosetheprojecttoamanager,muchlessjustifyit.,HRpolicy,Dual-LadderCareerPathtechnicalcareerladdermanagementcareerladderToleranceforFailureIfnotsucceed,theteammembersareguaranteedtheirpreviousjobs.RewardsforSuccessRaisesPromotionsRecognitionGoldenStepawardCarltonaward,Three-TieredResearch,BusinessunitLaboratories:
Focusonspecificmarkets,withnear-termproductsSectorLaboratoriesFocusonapplicationswith3-to-10yeartimehorizonforproductviabilityCorporateLaboratoriesFocusonbasicresearchwithatimehorizonofasmanyas20years,TechnologyForums,3Msupportsformalandinformalforumsforsharingknowledge.ScientistsfromdifferentlaboratoriesarepartoftheTechnicalCouncil,whichmeetsperiodicallytodiscussprogressontechnologyprojects.Inaddition,scientistspresentpapersintheTechnologyForum,aninternalprofessionalsocietyat3M.Othermechanismsfortechnologysharingincludeextensiveemaildirectories,sharingofnewproductsintroducedbyabusinessunitintheannualin-housetradeshow,andawardsforsuccessfulsharingofnewtechnologybetweenbusinessunits.,Twodrivenfactors,TechnologydrivenfactorsNewCoretechnologyFindingnewtwiststoexistingproductplatformsUserdrivenfactorsCostomercontactLeaduserresearch,CustomerContact,Scientistsregularlymeetwithcustomerstolearnhowtheyuse3Mproducts.Customersarealsofrequentlyinvitedtoparticipatewith3Mscientistsinsessionsaimedatgeneratingproductideas.,Leaduserresearch,Theresearchersfoundthatmanycommerciallyimportantproductsarethoughtandevenprototypedbyusersratherthanmanufacturers,Creatingbreakthroughsturnedintothesystematictaskofidentifying“leadusers”,TheLeadusersprocess,1step:
layingthefoundation,Identifyingtargetmarketcollectinginformationaboutbothneedsandsolutionsfromusersandmarketsthathavesimilarproblems,2step:
Determiningthetrends,ExploringtheproductsenvironmentInterviewingexperts,3step:
Identifyingleadusers,Networkingtoleadusersleaduserscouldbeeninunexpectedplaces,4step:
Developingthebreakthrough,Workshopswithleadusers,productdevelopers,marketingspecialistandmanufacturingpeopleDefinetheproductconceptsthatpreciselyfitthesponsoringcompanyneeds,Innovationandefficiency,Thecompany(3M)isgigantic,yetitisasinnovativeandasfullofgrowthpotentialasthoughitwereasmallventure.-St.JamesPress,3MinChina,Valuechain-PrimaryActivities,InboundLogistics,Service,OutboundLogistics,Sales&Marketing,Establishedin1984,the1stFIEinShanghai12companies,6plantsand25rep.officesinChinaTotalinvestment300millionUSD,operations,3MinChina,Valuechain-SupportingActivities,3TechnicalCenters1Research&DevelopmentCenter,FirmInfrastructure,HumanResourceManagement,TechnologyDevelopment,Procurement,PerformancesinChina,SalesinChina-140millionRMBin1992-10billionRMBin2007-Target:
16billionRMBin2010Socialcontributions-Environmentalprotection-Contributionofsocialcharity,THANKYOU,
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