英语商业案例分析写作.ppt
- 文档编号:18695882
- 上传时间:2023-09-17
- 格式:PPT
- 页数:14
- 大小:7.38MB
英语商业案例分析写作.ppt
《英语商业案例分析写作.ppt》由会员分享,可在线阅读,更多相关《英语商业案例分析写作.ppt(14页珍藏版)》请在冰点文库上搜索。
,Case-Study,Thecasestudiesrequireanapproachthatisdifferentfromnormalhomeworkassignments.Eachcasecanhavemorethanonerightanswerdependingonhowtheproblemisdefinedandwhichassumptionsaremade.Infact,yourteachermaybemoreinterestedintheanalysisandprocessyouusedtoarriveatthedecisionthaninitsabsolutecorrectness.,Case-Study,Insomecases,thecasewriter(s)haveprovidedquestionstoguideyouranalysis;inothercasesitisuptoyou,thecaseanalyst,todecidewhichquestionsarerelevantindefiningtheproblem.Thistooisbydesign.Inanactualsituationyouwillhavetodecidewhichquestionstoask,andcertainlynoonewillgiveyoualistofmultiple-choiceanswers.Thisiswhyitissuggestedthatyounotlimityouranalysistothequestionsattheendofacase.,First,Second,Third,TheSevenStepsofProblemAnalysis,CaseStudyFramework,Awell-writtenreportwouldcontaintheseelements,MainContent,1.Readthecasethoroughly.Tounderstandfullywhatishappeninginacase,itisnecessarytoreadthecasecarefullyandthoroughly.Youmaywanttoreadthecaseratherquicklythefirsttimetogetanoverviewoftheindustry,thecompany,thepeople,andthesituation.Readthecaseagainmoreslowly,makingnotesasyougo.,2.Definethecentralissue.Manycaseswillinvolveseveralissuesorproblems.Identifythemostimportantproblemsandseparatethemfromthemoretrivialissues.Afteridentifyingwhatappearstobeamajorunderlyingissue,examinerelatedproblemsinthefunctionalareas(forexample,marketing,finance,personnel,andsoon).Functionalareaproblemsmayhelpyouidentifydeep-rootedproblemsthataretheresponsibilityoftopmanagement.,TheSevenStepsofProblemAnalysis,Usinganorganizedseven-stepsapproachinanalyzingacasewillmaketheentireprocesseasierandcanincreaseyourlearningbenefits.,3.Definethefirmsgoals.Inconsistenciesbetweenafirmsgoalsanditsperformancemayfurtherhighlighttheproblemsdiscoveredinstep2.Attheveryleast,identifyingthefirmsgoalswillprovideaguidefortheremaininganalysis.,4.Identifytheconstraintstotheproblem.Theconstraintsmaylimitthesolutionsavailabletothefirm.Typicalconstraintsincludelimitedfinances,lackofadditionalproductioncapacity,personnellimitations,strongcompetitors,relationshipswithsuppliersandcustomers,andsoon.Constraintshavetobeconsideredwhensuggestingasolution.,TheSevenStepsofProblemAnalysis,5.Identifyalltherelevantalternatives.Thelistshouldalltherelevantalternativesthatcouldsolvetheproblem(s)thatwereidentifiedinstep2.Useyourcreativityincomingupwithalternativesolutions.Evenwhensolutionsaresuggestedinthecase,youmaybeabletosuggestbettersolutions.,6.Selectthebestalternative.Evaluateeachalternativeinlightoftheavailableinformation.Ifyouhavecarefullytakentheproceedingfivesteps,agoodsolutiontothecaseshouldbeapparent.Resistthetemptationtojumptothisstepearlyinthecaseanalysis.Youwillprobablymissimportantfacts,misunderstandtheproblem,orskipwhatmaybethebestalternativesolution.Youwillalsoneedtoexplainthelogicyouusedtochooseonealternativeandrejecttheothers.,TheSevenStepsofProblemAnalysis,7.Developanimplementationplan.Thefinalstepintheanalysisistodevelopaplanforeffectiveimplementationofyourdecision.Lackofanimplementationplanevenforaverygooddecisioncanleadtodisasterforafirmandforyou.Dontoverlookthisstep.Yourteacherwillsurelyaskyouorsomeoneintheclasstoexplainhowtoimplementthedecision.,TheSevenStepsofProblemAnalysis,Thefollowingguidelineswillhelpyouwriteaneffectivecaseanalysis.Inbusinesscommunicationsashortreportisusuallyconsideredbetterthanalongreport.Thisdoesnotmeanthatinyourreportyoucanskipkeypoints,butratherthatyoustaterelevantpointsclearlyandconcisely.Donotincludetrivialmatters.Thehighqualityofyouranalysisorthebrillianceofyourinsightswilldoyoulittlegoodifyoursolutionisnotexpressedclearly.Theteacherismorelikelytoacceptyoursolutionevenifheorshedoesnotagreewithit,ifyouareabletoidentifytheissues,explaintheanalysisandlogicthatledyoutochooseaparticularalternative,andlayoutagoodplanforimplementingthedecision.,CaseStudyFramework,Awell-writtenreportwouldcontainthefollowingelements:
1.Titlepage-includingreasonsandpurpose.,2.Executivesummary-oftheproblem,theissuesandtherecommendations.Thisisaconciselywrittenstatement,lessthanonepage,placedatthefrontofthereport.Itbrieflysummarizesthemajorpointsofthecaseandyoursolution.Itshoulddescribethemajorissue,theproposedsolution,andthelogicsupportingthesolution.,Awell-writtenreportwouldcontainthefollowingelements:
3.Introduction-totheproblemsandpurposes-andincludinganynecessarybackgrounddetailthatneedstobeincluded.,4.Problemstatement-analysisofthesituation,theissuesandtheproblems.Presentthecentralissue(s)ormajorproblem(s)inthecasehere.Donotrehashthefactsofthecase;assumethatanyonereadingthereportisfamiliarwiththecase.,Awell-writtenreportwouldcontainthefollowingelements:
5.Alternatives.Discussallrelevantalternatives.Brieflypresentthemajorargumentsforandagainsteachalternative.Besuretostateyourassumptionsandtheimpactofconstraintsoneachalternative.,6.Conclusion.Presenttheanalysisandthelogicthatledyoutoselectaparticularsolution.Alsodiscussthereasonsyourejectedtheotheralternatives.,Awell-writtenreportwouldcontainthefollowingelements:
7.Recommendations-includingimplementationimplications.Outlineaplanofactionthatwillleadtoeffectiveimplementationofthedecisionsothatthereadercanseenotonlywhyyouchoseaparticularalternativebuthowitwillwork.,8.Exhibitsandappendices-whichshouldalwaybecross-referencedinthemainbodyofthereport.,Thankyou!
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 英语 商业 案例 分析 写作
![提示](https://static.bingdoc.com/images/bang_tan.gif)