浦东香格里拉酒店战略管理.ppt
- 文档编号:18751574
- 上传时间:2023-10-29
- 格式:PPT
- 页数:29
- 大小:7.71MB
浦东香格里拉酒店战略管理.ppt
《浦东香格里拉酒店战略管理.ppt》由会员分享,可在线阅读,更多相关《浦东香格里拉酒店战略管理.ppt(29页珍藏版)》请在冰点文库上搜索。
StrategicManagementinHospitalityIndustry,ShanghaiPudongShangri-laHotel,Contents,Background&BriefIntroduction,PudongShangri-la:
Foundedin1998andrestructuredby2005.Mission:
TotheworldisalltheShangri-lapeoplesvisionIntheLujiazuiFinanceandTradeZoneofShanghai.ItenjoyseasyaccesstobothHongqiaoandPudonginternationalairportsandisalsoclosetothesubwayconnectingPudongtoPuxi(WestShanghai).ProminentlysitedalongthefamousHuangpuRiver,theHotelhasbreathtakingviewsofShanghaislegendaryriverfront-theBundandtheOrientalPearlTVTower.,ExternalEnvironmentAnalysis,Analysisofexternalstakeholdersandthebroadenvironment,Identificationofopportunitiesandthreats,Establishastrategicdirectionanddevelopandimplementstrategies.,PortersFiveForcesModel,Threatofsubstitutes,Riskofentrybypotentialcompetitors,Bargainingpowerofsuppliers,PortersFiveForcesModel,STEEPAnalysis,STEEPAnalysis,InternalEnvironmentAnalysis,Resources,Tangibleresources1.StaffafterShangri-Lashospitalityoftrainingwithinsixmonths.2.ThefirstHACCPhonoredcertificationofthehotelinmainlandChina3.OwnPujiangbuildingsandhotelbuildingsconsistingofZijinbuilding,Resources,IntangibleresourcesGoodbrandreputationRanksin46thplaceintheworldGoodtrainingsystemandlowstaffturnoverBetterintegrationofculturewiththehotelemployeesandemployertogrowbetter.SalaryandbenefitsarecompetitiveShangri-LasGoldenCircle-GoldenCirclePartnershipswithmajorairlinesallovertheworldandsalesofficesinmajorcities,Capability,EfficiententerprisemodeofoperationsuchasHACCPcertificationandFidelioOperacentralreservationsystem.,ResourcesandwealthfromShangri-laHotelManagementGroup,HighemployeeloyaltyandcorporateWithCornellnetworkinstituteinonlineremotetraining,Shangri-laHotelsignificantcapability,ValueChain,Supportactivities,infrastructure,ValueChain,Primaryactivities,SWOT,S,W,O,T,SWOT,Strength,Weakness,Threats,LeadpositionintheAsia-pacificmarket,ConcentratedontheAsia-pacificmarketOldequipmentwithhighercostsLackofdiversityintheproduct,AgoodlocationandtransportinLujiazui,16five-starhotelsinLujiazuisharethesamecustomerThebreakdownofthemarketexpansion.,Opportunity,Haveagrouprunsbusinesstrade,realestateandbeverage,Agoodreputation(topfouramongChinastop20hotelgroup),Goodeconomicenvironmentandthediversificationofthetourismmarket,Frequentjob-hoppingandnon-loyalemployees,SWTO,ChinasTop20HotelGroup1.Jinjianginternationalhotelmanagementcompany2.SixstateshotelCo.,LTD3.MarriottInternational4.Shangri-lahotelsandresorts5.ThefoundingoftheinternationalhotelmanagementCo.,LTD6.AccorGroupofhotels7.StarwoodhotelsresortsmanagementCo.,LTD8.OrientalhotelmanagementCo.,LTD9.NewAsiahotelmanagementCo.,LTD10.GloriainternationalhotelsCo.,LTD,Three-LevelStrategiesModel,SuperiorEfficiency,SuperiorQuality,SuperiorInnovation,SuperiorCustomerResponsiveness,FocuseddifferentiationShangri-lahotelusethefocusdifferentiationstrategic.Eg.Shanghaipudongjialihotel,Three-LevelStrategiesModel,SuperiorEfficiency,Three-LevelStrategiesModel,SuperiorQuality,Three-LevelStrategiesModel,SuperiorInnovation,Three-LevelStrategiesModel,Business-LevelStrategies,FocuseddifferentiationShangri-lahotelusethefocusdifferentiationstrategic.eg.Shanghaipudongjialihotel,Issues&Problems,TheShangri-lapeoplesvisionistotheworldratherthaninAsia.E.g.SUMGDPinShanghaiisgraduallyincreasing,butPGDPisdecreasingduringtheseyears.,Issues&Problems,E.g.severalquick-servicerestaurantsandeconomyhotelsexistingnearit.ManyhotelsarelocatedinthemostprosperousShanghaitradedevelopmentzone.,Issues&Problems,E.g.Teenagersgraduallyreducethelaborforce;TheRMBexchangeratesaregrowingfasterduringtheseyears.,Recommendations,Recommendations,Conclusion,Superiorquality,Superiorinnovation,SuperiorCustomerresponsiveness,Superiorefficiency,Profitability,
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 浦东 香格里拉 酒店 战略 管理
![提示](https://static.bingdoc.com/images/bang_tan.gif)