天猫双十一英文介绍PPT.ppt
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天猫双十一英文介绍PPT.ppt
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Haveyoubought?
【1111ShoppingCarnival】thisday,WhatAmazingHappens,doyouknow?
1111shoppingcarnivalcreatesanothermiracleShoppingCarnivalAliBabasT-mallobtains35billionYuanoftransactionswithin24hours,andthiseventhascausedtheChinesepeoplesgreatconcernfore-commerce.OnNovember11eachyear,T-malljustseemstobringpassiontopeopletocreatearetailmiracle,thisdayseemscrazyforshopping.thefinalday,T-mallssalesreach35billionYuan,equivalenttotheWangFuJingDepartmentStorethree-quartersalesof2.4times,theequivalentofhalfofWal-MartsChinasales;equivalenttotheNationalDayGoldenWeek,Beijing110keysuppliersenterprise5.3timessales,46timesthebigshoppingmallsinGuangzhou9.CyberMonday$1.98billionTheincomeof395shopsOfShanghaiinGoldenweekis$1.02billion$5.75billionCyberMonday,atermtodescribetheMondayaftertheThanksgivingholiday,istheunofficialkickoffforthebusyonlineretailseason.Now,justcompareChinas1111shoppingcarnivalwiththeUnitedStateseventcyberMondayCyberMondayisamarketingtermfortheMondayafterThanksgivingintheUnitedStates.CyberMondayhasbecomeaninternationalmarketingtermusedbyonlineretailersinCanada,theUnitedKingdom,Portugal,Germany,Chile,Colombia,andJapan.TheUnitedStates“CyberMondayonlinesalesis$1.98billion(thesalesincludesalltheElectricitysuppliersbusiness),lessthan$5.7billion,the1111shoppingcarnival,andChinaeventisonevictory.Wejustwonderhowithappened?
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6T-mallcreatedDouble11,whichisonNov11,nicknamedafterBachelorsDaybyChinese.BachelorsDayisaspreadintheyouthentertainmentfestival.AndonNov11,2012,whichisconsideredtobethelastBachelorsDay,alargenumberofsingleorunmarriedyoutharemoreattractedinit,anditalsoimprovestheenthusiasmofparticipatinginactivities.So1111carnivalbecamepopular.Also,inNovembereachyearinChina,theweathergetscolder,peopleneedtobuysomeclothestoadapttoclimatechange,whichisamustforpeople.1111shoppingcarnivalhavebeenparticularlypopularAnnualNovemberandDecemberAnnualNovemberandDecember,mostofmostofthesellerswouldhaveaclearancesalethesellerswouldhaveaclearancesaletoemptythewarehouseandgetthemoneytoemptythewarehouseandgetthemoneyback.SoNovemberisanimportantsaleback.SoNovemberisanimportantsaleperiod.Forthereason,Manyperiod.Forthereason,Manybusinesseshavecomeupwithmanybusinesseshavecomeupwithmanymarketingmethods,suchasdiscountmarketingmethods,suchasdiscountcoupons.Pricediscountattractmorecoupons.Pricediscountattractmorepeopletopayattentionto1111peopletopayattentionto1111carnival,andultimatelytochoosecarnival,andultimatelytochooseshopping,togocrazyshopping.shopping,togocrazyshopping.TheT-mallhasalreadybeenthebellwetheroftheB2Cmarket.MostofuswouldthinkabouttheT-mallwhenwehavetobuysomethingonline.Why?
Someprofessorthinkthatcorevalueisinspiredequalityconsumptiondemand,demandandpowertogetherpromotedthedomesticdemand,andtheyhaveapositiveattitudetotheevent.Butafteraburstofhotsales,merchandisesaleswillgraduallybecomedepressed,itwillbringalotofnegativeeffects,andthenegativeeffectswillcontinuetospreadquiteawhile.Inaddition,manybusinesseswillgivemuchfalseinformation,tothedetrimentoftheinterestsofconsumers,andthusproducemanynegativesocialeffectsThehugesalesofdoubleelevenshoppingcarnivalwillbringenormouspressureforthelogisticscompany,whichcausedthebacklog.Anddoubleelevenpressurewillbeappliedtothelogisticsworkers.Also,Somepeopledontreceivehisgoodsuntilmorethanhalfamonthafterbuying.WasitrightforT-mall?
AsChinaslargeste-commerceplatform,Alibababringsanewsetofbusinessmodels.AndT-mall1111shoppingCarnivalplaythisbusinessmodelwell.Asanewmodel,ontheonehand,itwillgivegreatimpetustothemodelofChinasprivateeconomy.Atthesametime,itdrivesmorepeopleintoemployment,morepeopleobtaingreatofintereststhroughthisform.ThehugesuccessofT-mallalsoarousegreatinterestone-commerce,morepeoplearereadytoparticipateinthee-commerceteam,andcompetewitheachother.AndNovember11isnotjusttheshoppingfestivalofAlibaba,itisbecomingouronlineshoppingsectionoftheChinesepeople,justliketheUnitedStatesShoppingFestivalonMonday.IthinkthispatternisveryconducivetothedevelopmentofChinase-commerceplatform.T-mallsshoppingsectiononNovember11,2013bringsmuchshaken.This,but,alsodeservesourprofoundreflection.,therearesomeproblemswithvendors,logisticsandotheraspects.Forexample,somemerchantsofdeceit,toomuchpressureonlogistics,e-businesseswithenormouscontradictionsbetweentherealretailbusinessoperators.Isitrightthatsuchconsumptionpatternsshouldcontinue?
Theanswerisyes.ThisisconducivetotheexpansionofChinaseconomicconsumption.Butweshouldthinkabouttheprocess,identifyandresolveproblems,andtocreateamorepositiveandhealthierform.WeshouldbemorerationalTHANKSTHANKS-THEEND-
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