ALCATEL INTERNATIONAL STYLE GUIDE.docx
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ALCATEL INTERNATIONAL STYLE GUIDE.docx
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ALCATELINTERNATIONALSTYLEGUIDE
AlcatelInternationalStyleGuide
StyleGuide
TableofContent:
>Introduction3
WhatistheInternationalStyleGuide?
3
WhoownstheInternationalStyleGuide?
4
HowoftenistheInternationalStyleGuideupdated?
4
CanIgetahardcopyoftheInternationalStyleGuide?
4
>Spelling5
AlcatelSpellingandWordDivision5
FrequentlyMisspelledWords5
>Capitalization6
Headlines6
Threelevelsofreading6
Sentences6
Lists7
ProperNames7
OrganizationalUnits8
PartsofaBook8
GenericTerms9
OtherRulesforCapitalLetters9
>Punctuation11
Dashes11
Periods11
Quotationsandapostrophes11
Ampersands11
Bullets12
>AbbreviatedForms13
Acronyms13
DataSheets14
NewsReleases14
Web14
Abbreviations14
UnitSymbolsofMeasurement15
>Numbers17
ProperNames17
MonetaryUnits17
Telephonenumbers17
>Trademarks18
Trademarks18
TrademarkSymbols18
AlcatelTrademarksandServiceMarks18
UsingTrademarksOwnedbyOtherCompanies19
>Copyright20
ProtectionRemarkforPublishedWorks20
>ProductNames21
Introduction21
Productnamingrules21
Thedescriptor22
ContactsandfurtherReferences22
>WritingfortheWeb24
Generalguidelines24
Internalandexternalaudiences25
Onlineattachments25
Styleandformatting25
OtherWebareas26
>PowerPoint27
Introduction27
Guidelines27
Bullets28
>AppendixA29
Acronyms,QuickReferenceList29
>AppendixB33
SpellingandStyleQuickReferenceList33
>AppendixC37
CommonlyMisspelledWords37
>
Introduction
WhatistheInternationalStyleGuide?
WelcometotheAlcatelInternationalStyleGuide.Asitsnameimplies,thisguideismeanttobeusedinanyofthe130countriesaroundtheworldwhereAlcateloperates.Anyonewhowritesoreditsdocuments,presentationsorwebsitestargetedattheinternationalaudiencewillfindthisguideuseful.
TheInternationalStyleGuideisacomprehensivereferencecreatedforAlcatelemployeeswhopreparedocuments,onlinematerialsorpresentationsforinternalorexternalcommunications.Usedproperly,itwillensureoverallconsistencyinAlcatelcommunicationsmaterials.Itseekstostandardizelanguagestyle,spelling,punctuation,productnamesandacronymsinallAlcatelprintedandelectronicmaterials.
TheInternationalStyleGuideiswritteninAmericanEnglishandrecommendsusingAmericanEnglishinallAlcatelmarketingandcommunicationsmaterials,bothprintedandelectronic.Writersofpublicationstargetedatlocalaudienceshavemoreflexibilitytoadapttheirdocumentstothelocalcultureandlanguage.
TheInternationalStyleGuideistheprimaryreferenceforallquestionsregardingtheuseofinternationalstyleandspelling.PublicationssuchastheAssociatedPressStylebookandBriefingonMediaLaw(APStylebook)andMerriamWebster’sCollegiateDictionaryaresecondaryreferences.Certainmarketingandcommunicationsmaterialsareintendedforregionalaudiencesonly(e.g.,regionalnewsreleases).Inthosecases,useregionalstyleandspelling.
Secondaryreferencesforspecificregionsare:
>ForEurope,usetheOxforddictionary
>FortheUnitedStates,LatinAmericaandAsiaPacificuseMerriamWebster’sCollegiateDictionary
>ForCanada,usetheGageCanadianDictionary
NotetheInternationalStyleGuideisnotaprimaryreferencefortheAlcatelTechnicalCommunicationsgroup.
WhoownstheInternationalStyleGuide?
AllAlcatelemployeesowntheInternationalStyleGuide,andareencouragedtocontributetoitscontentsatanytimebysubmittingsuggestions,changesand/ornewmaterial.Regionalcontributionsareespeciallyimportant,asregionaluserscanhelpfine-tunestandardssotheyaregloballyapplicable.
ContactElizabethWalkeratelizabeth.walker@
HowoftenistheInternationalStyleGuideupdated?
TheInternationalStyleGuideisrevisedonaquarterlybasisasnecessary.
CanIgetahardcopyoftheInternationalStyleGuide?
DownloadandprintthisdocumentforahardcopyoftheInternationalStyleGuide.
Allhardcopiesshouldbeupdatedregularlytoreflectthemostcurrentinformation.ArevisiondateandalistofallrevisedsectionsarenotedonthecovertoprovideaneasyreferencepointforemployeesresponsibleformaintaininghardcopiesoftheStyleGuidefortheirgroupordepartment.
>
Spelling
AlcatelSpellingandWordDivision
AlcatelusesAmericanEnglish,ratherthanBritishorCanadian(hybrid)English,asitsinternationalstandardforspellingandworddivision.
ForAlcatel-specificspellingandworddivision,theprimaryreferenceistheInternationalStyleGuideSpellingandStyleQuickReferenceList,AppendixB,attached.
TheAPStylebookandtheWebster’sCollegiateDictionaryaresecondaryspellingreferences,asistheU.S.languagesettingoptioninMicrosoftWord(Tools,Language,SetLanguage).Whenmorethanonespellingisgiveninthedictionary,usethefirstspelling.
Certainmarketingandcommunicationsmaterialsareintendedforregionalaudiencesonly,suchasregionalnewsreleases.Inthosecases,usethespellingacceptedinthatregion.
FrequentlyMisspelledWords
Tomaintainaninternationalspellingconsistencyandtoensurethatfrequentlymisspelledwordsarespelledcorrectly,seeAppendixC–SomeCommonlyMisspelledWords.
Notethattheinternational(American)conventionistospellwitha“z”manywordsthatarespelledwithan“s”inBritishEnglish,asinorganize/organise.InternationalEnglishalsouses“–er”formanywordsthatendwith“–re”inBritishEnglish,asinmeter/metre.
>
Capitalization
Headlines
Titlecaseisusedforheadlines.Thismeansthatallthewordsintheheadlinehaveinitialcapitalletters,exceptarticles,conjunctions,andprepositions:
Thearticlesa,an,andthe
Theconjunctionsand,or,for,nor,but,yet,as,andif
Theprepositionsat,by,for,in,off,of,on,to,andup
Example:
AlcatelChangestheEnterpriseSwitchLandscapewithNextGenerationOmniSwitchFamilyforMission-CriticalDataandVoice
Notethatthefirstandlastwordsofaheadlinehaveinitialcapitalletterseveniftheyareoneofthearticles,conjunctionsorprepositionslistedabove.
Threelevelsofreading
Forguidanceofthecontentofheadlines,sub-headsandotherlargetypefaceitems,refertothedocumentcalled“ThreeLevelsofReading”,whichdiscussesthethreelevelsofcontent.Guidanceofcapitalizationfollowsbelow.
Sentences
Donotcapitalizethefirstwordofacompletesentencethatisenclosedinparentheseswithinanothersentence.
Example:
TheLitespanandStarspanproducts(afulldescriptionappearslater)arewidelydeployedaccessproductsmanufacturedbyAlcatel.
Docapitalizethefirstwordofadirectquotationwhenitisacompletesentence.
Example:
AsISO8802–3:
1989states:
“ThespecificationprovidestheprimarybasebandbackboneforintraplantCSMA/CDinterconnections.”
Donotcapitalizethefirstwordofadirectquotationwhenitcompletesthestructureofthewholesentence.
Example:
ThesameANSI/IEEEstandardsaysthat“theunitnames‘ampere’and‘second’havesometimesbeenabbreviated‘amp’and‘sec’,respectively,butthisusageisnowdeprecated.”
Donotcapitalizethefirstwordfollowingacolonunlessitisapropername,acronym,orafullquotation.
Example:
Thesearethetopicstodiscuss:
processor,memory,datastorage,display,anddatainput.
Lists
UseinitialcapitallettersinallbulletedlistsappearingintheTechnicalSummarysection.
Capitalizethefirstwordofeachiteminanydisplayedlisting,includingeachitemofasublisting.
Example:
Thesearethetopicstodiscuss:
>Processor
>Memory
>Datastorage
>Display
>Datainput
>Keyboard
>Scanner
Note:
Afixedspace(tab,en,oremspace,dependingonthelayouttemplate)separatesbulletsfromtextinadisplayedlisting.
Thefirstwordofadefinitioninalistoftermsiscapitalizedonlyifapropernoun.
ANSIAmericanNationalStandardsInstitute
BtuBritishthermalunit
Mbpsmegabitpersecond.
dcdirectcurrent
ProperNames
Capitalizepropernamesofpeople,placesorthings.
Donotcapitalizegenerictechnicalterms.
Example:
Thesecommandsaffectinformationaboutthedigitaltrunk.
Centraltothegraphicaluserinterface,thedialogboxprovidesameanstoinputinformation.
Someunitsofmeasurementcomefrompropernamesbutarelowercasewhenspelledout.Theirunitsymbolsorabbreviations,however,arecapitalized.
wattW
ampereA
voltV
hertzHz
weberWb
OrganizationalUnits
Capitalizeabbreviationsfororganizationalunits.
EMAIEurope,MiddleEast,Africa,India
TNDTerrestrialNetworks
SNDSubmarineNetworks
WTDWirelessTransmission
OFDOpticalFiber
OCDOptronics
BNDBroadbandNetworking
VNDVoiceNetworks
MNDMobileNetworks
AMEAlcatelMicroelectronics
eNDeNetworking
eADeApplications
MPDMobilePhone
SPDSpace
Capitalizenamesofparticularorganizationsinbusiness,government,andeducation,includingthenamesofdepartments,divisions,andotherunits.
Example:
AlcatelCustomerInformationServices
Donotcapitalizeorganizationalnamesusedinageneralsense.
Example:
theresearchdepartment
Capitalizethenameofaspecificorganizationalunitusedwithoutthegenericname.
Example:
SendthedatatoResearchandDevelopment.(meanstheresearchanddevelopmentdepartment)
Capitalizeastand-alonegenericnamethatrepresentsthewholenameoftheorganizationalunit.
Example:
WhendidyoujointheCompany?
(aspecificcompanyisunderstood)
Donotcapitalizeabusinesstitlewhenusedasdescriptionfollowingthe
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