study exercises answers for Seminar on Market Leader1.docx
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study exercises answers for Seminar on Market Leader1.docx
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studyexercisesanswersforSeminaronMarketLeader1
Week1
IwasraisedupinBeijingbutmyfamilywerefromFujianProvince.MyparentsspeakverynoticeablesouthernFujiandialect.However,allofmyfriendsherespeakPutonghuawithaBeijingaccent.Besides,someofourneighborsherealsospeakdialectsofotherprovinces.SoIknewfromthebeginningthatdifferentpeoplespokedifferently.MyparentshopedthatIcouldlearnstandardChinesewell,buttheyalsotaughtmeMin-nanChineseathomesothatIwouldnotloseourdistinctiveculture.AnditwasgreatthatIcouldmaintainasecretlanguagewithmyfamilywhichcouldn’tbeunderstoodbymostofmyfriends.
TheteachersatschooldefinitelytalkedPutonghua.Theywerealwayscorrectingusandifweusedialectsatschooltheywoulddeductourperformancemarks.Englishwasmyfirstforeignlanguage,andIlearneditfromprimaryschool.ItwasverydifferentfromChineseineveryaspect.Wehadtostartwithlearningphoneticsymbolsanditwasverydifficult.AfterIhadsomeknowledgeofEnglish,IbegantoseekforaccesstoJapanesecourses.ThatwasmuchbetterbecauseIlikedwatchingJapanesecartoonsandthepronunciationwasalittlelikeMin-nandialect.IoncewentonatriptoJapanwithmysister,andIcouldhavesomeconversationsthereinshopsandwithsomeJapanesekids.ItwasthefirsttimeIreallyfeltthatusinganotherlanguagewassuchainterestingthing.
MyfriendsusuallysaidthatIhadawonderfulvoiceandIwasproudofthat.WeoncedidsomerecordingofourconversationhomeworkandIfounditwasfunnytohearmyownvoiceinthattape.TherearesomewordsandphrasesIuserepeatedlylike“Ohmygod”and“lovely”.Iamusedtocallmyfriends“Sweetie”ratherthan“Dear”.AndinfluencedbyMin-nandialect,thereisalittleaccentinmyownlanguage,especiallywhenIspeakwiththepeoplefrommyhometown.Butitisokformesinceitdenotesthedistinctivecultureinus.Besides,Min-nanChineseisnowveryprevalentinSouthern-eastAsiaandIamproudofthat.
Week2
Myplanforlanguagedevelopmentforthenextyearisasfollow,Ihopeitisspecific,measurable,attainable,realisticandtime-based.
First,withtheaimofbecomingproficientenoughtomovearoundfreelyinaforeigncountry,vocabularyshouldbemytoppriority.Makingflashcardsissaidtobeaneffectivewaytolearnvocabulary.Iwillstartbysearchingtheinternetorlookingthroughaphrasebook,andpickoutsomecategoriesIwanttolearn.
Second,Iwillimprovemypronunciationwiththehelpofmylocalfriends.Ialsowillimitatethereadingtapetocorrectmyaccent,andrecordmyvoicetofindwhatisdifferent.Theimitationandrecordingexercisewillbetakeneverynight.
Third,Iwillimprovemypracticallanguagecompetencethroughoutwardlycommunicatingactivitieslikeface-to-faceconversations,phonesandemails.IwillparticipateinEnglishcornereveryweededandtrytodevelopseveralfixedpartnerstopractice.Moreover,dining,askingdirections,usingpublictransportation,andnavigatingthroughcustomscanbeimportantareaswhereIdevelopmylanguageskills.
Fourth,Iwilldevelopthesalescommunicationskillsthroughprofessionaltrainingandrole-playrehearsal.Besidesattendingrelatedcourses,Iwillbuildupalearninggroupwithmyfriendstodosomerole-playactivitiesanddiscussions.Ibelieveteamworkwillaccelerateourprogressesinbothlanguageandsalesskills.
Week3
AndrewMcCarthy
EventsManager
EdinburghChamberofCommerce
19October20_
DearAndrew,
Ihavereadyourletter.Thankyouverymuchforyourinvitationaboutgivingatalkatthemergingcultures.Itwillbegreatpleasureformetoattend.
IwouldliketogiveatalktothebusinesscommunityatlargeaccordingtotherecentmergeroftheSavingsBankofGironawiththeScottishSavingsBankandtheinterculturalissuesthatsubsequentlyarose.
ButI'dliketoknowsomethingmoreaboutthetalk.Iwanttoknowhowlongwillittakeandthevenuewherethetalkwillbetaken.Wouldyoupleasetellmesomefurtherdetailaboutthetalk?
Thankyou!
AndIwillsendyouaproposalformytalk.
Ilookforwardtohearingfromyou.
Bestregards,
BranchDirector
TheSavingsBankofGirona
Week4
Inmodernsociety,technologyhasexertedmoreandmoreInfluenceonourdailylife.However,moderntechnologyalsobringsmanydamagestooursociety:
duetothesocalled“high-technology”,moreandmorepeoplehavebeenthreatedanddamagedbytheweapon,theenvironmenthasbeenruinedmoreandmorerapidlybythemodernmachine.Sohowtounderstandtheroleoftechnologyisacriticalincidentforthedevelopmentofhumanbeings.
Doesthetechnologycreatemoreproblemstooursocietyandunderminethequalityofourlives,justassomepeoplestated?
Admittedlytechnologybringsaboutsomeproblemstooursocietyandhasmanydetrimentalinfluencesonourlives.However,Istronglydisagreewiththespeaker'scontentionbecauseitoverstatestheharmsoftechnologyandneglectsthepotentialbenefitsthattechnologymaycreate.
Firstlyandundoubtedly,thereisnodenyingthefactthatthetechnologicalinnovationsmayhavesomebanefulimpactonthesocietyandourlives.Asamatteroffact,thetechnologymayleadtosomeproblemsatthesociallevel.Thetechnologicalinnovationswhoseconsequencesarecontroversialmayleadtotheconfusionofthesocialvaluesorethicalstandard.Anappropriateexampleisnotveryfartoseek.Thecloningtechnologyhasattractedpublicattentionmostlybecausethatartificial-humancanbecreatedthesameasbio-human.Andthisachievementhasafar-reachinginfluenceonthesocialethics.Factually,mostofthecountrieshaveenactedstrictlawstocurbthiskindofexperiments.
Atthepersonallevel,duetothehigh-speedcommunicationmedia,wehavetomakedecisionsandjudgmentswithoutcomprehensivethinking.Sothismayleadtoalessthoughtfulandmeaningfulcommunicationbetweenpeople.Furthermore,wemaybeconfusedbythetrialfactualinformationeverydayandlosetheabilitytomakeanoverallcomprehensionofthewholesocietyandthismakesusmorematerialisticandalienatedfromeachother.
Despitethemeritsofthespeaker'sclaim,Ifundamentallydisagreewiththeassertionbecauseitseemstosuggestthatthetechnologycannotgenerateanybenefittooursocietybutdamagethequalityoflife.
Inthefirstplace,modernsocialefficiencyhasenhancedatastaggeringrateandcreatedmuchmorewealththananyotherareas.Wehavedevelopedfromthehouse-holdproductiontotheflaw-lineproductionandthisadvancementhasrapidlypromotedthesocialproductivity.
Inthesecondplace,withrespecttothepeople'sdailylives,wecanclearlyfindthebenefitswhicharebroughtaboutbythetechnologicalinnovations.Nowadays,wecommunicatewithothersbytheInternetandtelephone,whichmakethecommunicationconvenientandprompt.Besides,thetransportingmannerswhichwechoosetodayhavedevelopedfromcarriagestocarsandplates.Fromthisperspective,wecandrawtheconclusionthattechnologybringussomanybenefitsandhelpuscombatmanyproblems.
Finallyandperhapsmostimportantly,thespeakerseemstofailtotakeintoaccountthefactthatwhethertheadvantagesofthetechnologyoutweighitsdisadvantagesdependsmostlyonourattitudestowardsit.Grantedthatit'simportanttopromotethesocialdevelopmentthroughtechnology,technologyaccountstomorethatprovidingconvenience,italsoembracesdeliveringtruthsandvalues.Inmyopinion,thegenuinepurposeofthetechnologyisrootednotinstuffinginformation,butratherelicitingthepotentialofthepublicaimedathelpingthemtomakeabetterlife.
Fromtheanalysismadeabove,Iconcedethattechnologywouldbringaboutsomeproblemstooursocietyandlife.Nevertheless,wecannotignorethebeneficialimpactthatthetechnologicalinnovationsmayhave.Excessiveemphasizingonthebanefulinfluenceofthetechnologywouldinduceacounterproductiveimpactandleadtoadireconsequence.Inmyview,it'swisetoadmitthecontributionofthetechnologyandmakegooduseofthemforabettersociety.
Week5
To:
DirectorofSales
From:
KamalSatinder
Subject:
TheTrainingProgramfortheNewData-collectionSystem
DearDirectorofSales,
Iamcontactingyoutoreporttheproposalsforthetrainingprogramforyoursalesteam.
Lastmonth,wecametothedecisionthatwewouldimplementanewdata-collectionsystemsincethelatterwouldacceleratetheintegrationprocessbetweenthetwonewlymergedsalesforces.Afterthat,ImetwithGeraldineParkerfromPollackLearningAlliancetodiscussthetrainingforthenewdata-collectionsystem,andIfoundtheywereaprofessionalteamwhichIbelievewillbeourwonderfulcollaboratingpartner.Theirintensivetrainingplanisinteractiveandpracticalwhichcanalsosaveusmoneyandtimeandpromotethebuildingofaunifiedteamspirit.Therefore,IsuggestyoutotakeseriouslyoftheexternalcollaborationwithPollackLeamingAllianceandthisproposal.
Iamlookingforwardtohearingfromyou.
BestWishes,
KamalSatinder
ITManager
Week6
Iamanintrovertpersonwhohastoworkinasalesteam.Inordertohaveabetterperformanceatwork,IhopeIcanbemoreconfidenttotalkinpublicoccasion,bemoresensitivetocustomers’needsandbemoreimportantinoursalesteam.
Tofulfillthesesneeds,Iplanthetrainingasfollow.First,thereisarehearsalsessionforface-to-faceselling.Thedrama-basedapproachincludesprofessionalactorsrole-playingexamplesofsalesencounterswithdifferentcustomertypes.Second,thereareleaderless–
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