商务英语BEC中级考前练习题.docx
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商务英语BEC中级考前练习题.docx
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商务英语BEC中级考前练习题
2019年商务英语BEC中级考前练习题
单项选择题1、根据下面内容,回答题BuffetZoneLucyRobertsonstartedworkingatatake-awayfoodbusinesstosupplementherincomeduringherstudentdaysatEdinburghUniversity.Severalyearslatershehadboughtthebusinessandnow,17yearson,sheownsGrapevineCaterers,probablyScotland'sleadingindependentcaterers,withaturnoverofalmostε6m.Shehadneverplannedtoownabusiness,andhadcertainlyneverconsideredacareerincatering.(0)...G…However,herunplannedcareerbeganin1985,whenshereturnedtoEdinburghanddiscoveredthatthetakeawayshehadworkedinwasupforsale.Onimpulse,sheboughtit,butadmitsthatatthetimesheknewnothingaboutcatering.(8).....Itwasadifficulttime,butessentialintermsofgainingtheexperiencesheneeded.Thelate1980sboomwasgoodforbusiness,withlargenumbersofofficeworkerswantingtakeawayfoodfortheirlunches.(9)....."Atonepointtherewere26foodoutletswithina5-kilometreradius,"Robertsonrecalls,astheeconomychangedandtheoncepackedofficeblocksstartedtobecomevacant,itbecameclearthatRobertsonwouldneedtodiversify.(10)......Itchangedthedirectionofthecompanyforgood.AsRobertsonbegantowincateringcontracts,shedecidedthatthecompanywouldhavetomovetolargerpremises.In1994,themovewasmadewhensheboughtanothercateringbusinessthatalreadyhadanumberofprofitablecontractsforboardroomlunches.Meanwhile,Robertson'smaincompetitor,theoldestcateringcompanyinEdinburgh,wascausinghersomeanxiety."Customerloyallyisnottobeunderestimated,"shewarns.ButRobertsonisnotsomeonewhoiseasilyputoff.(11)......Partlyasaresultofthis,turnoverdoubled,andhavingoutgrownanothersite,Robertsonboughtacity-centrelocationforthegroup'sheadquarters.Bynow,Grapevine'smaincompetitorwasanewcateringcompanycalledTowngates.AlthoughRobertsontriedtoraiseenoughmoneytobuyTowngates,shedidnotsucceed.ThenluckintervenedandTowngateswentbankrupt.(12)......Manyacceptedandthecompany'sturnoverwentfromε700,000toε1.5millionalmostovernight.However,thecompany'sgrowthwasnotassmoothasitsoundsinretrospect.Robertsonadmits,"Wewereclosetotheedgeduringthegrowthperiod.Likemanyunder-capitalizedcompaniestryingtogrow,itmighteasilyhavecollapsed."Butthat,shefeels,isthechallengeofdevelopingyourownbusiness.A.ButthereareplentyofsimilarcontractstobewonintheeastofScotlandbeforeRobertsonturnsherattentionelsewhere.B.Herwayroundthisparticularproblemwastorecruitthecateringmanageroftherivalcompany.C.Butthisdemandwasshort-lived,andbeforelong,increasingcompetitionmadeithardertomakeaprofit.D."Itwasadramaticlearningcurveandverysmallamountsofmoneywereearnedatfirst,"saysRobertson.E.Shedecidedthatthesolution,sincemanycompaniesrequiredworkinglunchesformeetingswithclients,wastoprepareanddelivermealstobusinesspremises.F.Onhearingthis,RobertsonimmediatelycontactedalloftheirclientsandofferedtheservicesofGrapevineCaterers.G.Instead,shestudiedaccountancyafterleavinguniversity,andasteadyifunspectacularprofessionalpathseemedset.(8)应选2、根据下面内容,回答题
"BusinessmanoftheYear"AwardA.JamesKing:
ChiefExecutiveofFentonsFinanceKingwasnominatedforthequalityofhisleadership,withthejudgesclaimingthattheFentonsFinancebossisalmostreveredbyhisteam.HeiscreditedwithreinventingFentonsFinance-revitalizingitscultureofinflexibility,removingoutdatedpre-mergerbarriersandplayingabrillianttacticalgame.HeledeveryonetobelievehewasopposedtolargemergersandthenjumpedontheWestcombeBankopportunityatjusttherightmoment.Historywillbethejudge,butfornowthemarketsconsiderKingtobeastar.B.KeithNash:
ChiefExecutiveofHamley'sSupermarketsNashtookoverasCEOwhenHamley'ssystemsanddistributionwereoutofdateandthebrandbadlyneededfresheningup.Hebeganrefocusingthebrandatthehigherqualityendofthefoodmarketandlaunchedseveralown-brandinitiativesforthehealthconscious.Asaresult,thesharepricehasgoneupnearly80percent.ThisshouldbeextremelysatisfyingforNash,whohadlefttheretailerin1986,disappointedafterfailingtosecurethetopjob.C.JorgeMarquez:
ChairmanoftheKenwickGroupMarquezwasapopularchoiceforhisachievementsatKenwick.Thejudgessayhehasbeencourageousinpushingthroughtheappointmentofcontroversialorinexperiencedchiefexecutivestocompanieswithinthegroup,andthensponsoringthemastheytransformedtheirbusinesses.Heoperatesasa"virtual"chairman,withoutapermanentofficeinanyonecompany.HephoneshisCEOsregularly,andseveralofthemhaveacknowledgedthevitalcontributionhemakestotheireffectiveness.Everyoneisimpressedathowhealsofindsthetimetobechairmanoftwootherlargecompanies.D.RichardJenkins:
FinanceDirectorofCentronAdvertisingLabouringintheshadowofahigh-profilebosscansometimesdrawattentionawayfromthefinancedirector,andthejudgesconsidereditwashightimeJenkinsgotthatattention.TheCEOmaybethepublicfaceofCentron,butJenkinsistheonewhomakesitrunsmoothly.Behindthescenes,heisconstantlydemonstratingthatbudgetsandforecastsarewhatisneededtomakeacompanysuccessful,particularlynowthattheadvertisingmarkethasbeenhitbyrecession,itislargelythankstohimthatCentronisinmuchbettershapethanitsrivals.Thisbusinessmanhassuccessfullytargetedadifferentgroupofconsumers.3、根据下面内容,回答题WhoBenefitsMostfromCompanyTraining?
Accordingtorecentresearch,thebettereducatedandthehigherupthesocioeconomic(0)...C...youare,themorelikelyyouaretobeofferedworkplacetraining.And,incidentally,themorelikelyyouaretothenturn(19)......theoffer,pleadingfamilyandpersonalcommitmentsor(20)......ofwork.Lessqualifiedstaff,ontheotherhand,areofferedfewertrainingopportunities,butaremoreeagerto(21).....themup.Infact,peoplewithfewornoeducationalqualificationsarethreetimesmorelikelytoaccepttrainingwhenitisoffered.Inthemajorityofcompanies,more(22).....areallocatedtomanagementtrainingthantootherareas.Employers(23).....theirbetterqualifiedstaffasmoreimportanttothebusiness,sotheypaythemaccordinglyandinvestmoreinthemin(24)......oftraining.Thisis(25).....bythefactthatorganizationsaredependentonproperly(26).....managersmakingtherightdecisions.Butthis(27).....maymeanthatcompaniesare(28).....otherpartsoftheworkforcedown.TheresearchersfoundA.growingdemandfortrainingamongthelower-skilled.Unfortunatelythisdemandisnotbeing(29)....byemployers,eventhoughtherearestrongindicationsthatcompanieswouldbenefitfromdoingso.Theyalsodiscoveredthat,despitethesubstantial(30)....betweenthetrainingprovidedformanagersandthatofferedtootherstaff,therewasstillwidespreadendorsementoftraining.Forthepurposesoftheresearch,trainingwasdefinedasany(31)....ofplannedinstructionortuitionprovidedbyanemployerwiththeaimofhelpingemployeesdotheirworkbetter.ItthereforeincludedA.widevarietyofapproaches.on-the-joB.andclassroomtraining(32).....tobeusedequallybyemployers.Butlearningonthejob,whichinvolvedobservingA.certainprocedureandthenpractisingit,waseasilythemostpopularmethodforallcategoriesofemployees.Whilemanyfeltthatlearningfromcolleagueswasbest,veryfew(33).....theinternetasaneffectivewaytotrain.(19)应选A.backB.overC.downD.off填空题4、根据下面内容,回答题
MarketResearch0Marketresearchinvolvesincollectingandsortingfactsandopinionsfromspecificgroups000fpeople.Thepurposeofresearchcanvaryfromdiscoveringthepopularityofapolitical34partytoassessingwhetherisaproductneedschangingorreplacing.Mostworkin35consumerresearchinvolvesinterviewersemployedbymarketresearchagencies,but36certainindustrialandsocialresearchiscarriedoutbyanyspecialistagencies.Interviews37maybewithindividualsorgroupsandcanlastanythingasfromafewminutestoanhour380rmore.Insomeinterviews,peoplemaybeaskedtoexamineortryoutproductsbefore39givinguptheiropinion.Successfulinterviewerstendtolikemeetingpeopleandshould40notonlybeshyofaddressingstrangers.Interviewersareusuallyexpecledtowork41unsupervised,organizingtheirownworkload.Self-disciplineisabsolutelyessential,and42asaremotivationandenemy.Therearenospecificagelimitsforsuchawork,though43manyagenciesprefertoemployolderapplicantswithexperienceofmeetingpeople。
44Marketresearchagencieswhichfrequentlyorganizetraining,wheretraineeslearnhow45torecognizesocio-economicgroupsandpracticeapproachingtothepublic。
34__________5、
1.ProblemsatSouthfordPlant
DearMRBallard, YouaskedforabriefreportconcerningtherecenteventsattheSouthfordPlant. Wehaveconsultedthefilesandspokentorelevantmembersofthehighermanagementandthusareabletoprovideanexplanationforthebreakdownreportedinthepresson17Mayofthisyear. ____1____Thehandlingequipmentusedtodeliverthecomponentstotheassemblylinehasbeenknowntobeinneedofanoverhaulforthepastsixmonths.TheplanthasbeenworkingtofullcapacitytofinishtheAmericanordersaccordingtoschedule. Asyouknow,wehadcommissionedastudybyIndustrialResearchConsultants.____2____Inittheywarnedthattherewasnotenoughspaceavailabletostoresufficientcomponents____3____ Wehaddecidedtoinstallfullyautomatedrobot
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