简答题去年版本Word格式文档下载.docx
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简答题去年版本Word格式文档下载.docx
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Lowerinformationsearchcostsforbuyers.
Diminishedinformationasymmetrybetweensellersandbuyers.
Greatertemporalseparationbetweentimeofpurchaseandtimeofpossessionofphysicalproductspurchasedinthee-marketplace.
Greatertemporalproximitybetweentimeofpurchaseandtimeofpossessionofdigitalproductspurchasedinthee-marketplace.
Theabilityofbuyersandsellerstobeindifferentlocations.
Brieflyexplainwhatstrategiesarebasedonandhowaretheymeasured.
Strategiesarebasedonperformanceindexes,whichareusedastargetsandmeasuresofsuccess.Targetsincludequantitativeandqualitativemeasures.Afterperformancetargetsareset,improvementplanscanbeinitiated;
thenthestrategycanbeimplemented.Progresstowardthosetargetsareassessedregularlyandusedasfeedbackforimprovingthestrategy.
BrieflydescribeWeb2.0andhowitdiffersfromtheWorldWideWeb.
Web2.0referstoadvancedInternettechnologyandapplicationsincludingblogs,wikis,RSS,andsocialbookmarking.Web2.0isabouteverydaypeople(youandme)usingtheWebforcommunication,collaboration,andcreation.By2007,noonehadmorepowertoinfluencesocietythanWeb2.0communities.
OneofthemostsignificantdifferencesbetweenWeb2.0andthetraditionalWorldWideWebisgreatercollaborationamongInternetusersandotherusers,contentproviders,andenterprises.
C:
Comparethesecondgeneration(2G)andthirdgeneration(3G)ofdigitalwirelesstechnology.
The2Gisbasedondigitalradiotechnologyandisabletoaccommodatevoiceandtextmessages(SMS).Bandwidthrangesfrom30to200KHz.Connectivityisdial-up.
The3Gsupportsrichmedia,suchasvideo.3Gutilizespacketswitchinginthehigh15to20MHzrange.Connectivityisalwayson.Thepotentialexistsfor3Gtochangethewaymobiledevicesareusedanddramaticallyincreasem-commerceapplicationsandactivities.
D:
DescribethreetrendsinB2C.
Manyofflinetransactionsareheavilyinfluencedbyresearchconductedonline,withapproximately85percentofonlineshoppersreportingthattheyusedtheInternettoresearchandinfluencetheirofflineshoppingchoices.
AnothertrendinB2Cistheuseofrichmediainonlineadvertising.Forexample,virtualrealityisusedinanonlinemall.
Theuseofcellphonestoshoponlineisincreasingrapidly.
Definesocialmedia.Listandbrieflydiscusstwogroundrulesofsocialmedia.
Socialmediareferstotheonlineplatformsandtoolsthatpeopleusetoshareopinionsandexperiencesincludingphotos,videos,music,insights,andperceptionswitheachother.Socialmediacantakemanydifferentformsincludingtext,images,audio,orvideoclips.
Severalgroundrulesare:
1.Communicationisintheformofaconversation,andnotamonologue.Socialmediamustfacilitatetwo-waydiscussion,discourse,anddebatewithlittleornomoderationorcensorship.
2.Participantsinsocialmediaarepeople,ratherthanorganizations.Thesourcesofideasandparticipationareclearlyidentifiedandassociatedwiththeindividualswhocontributedthem.
3.Honestyandtransparencyarecorevalues.Spinning,controlling,manipulating,andevenspammingtheconversationarethoroughlydiscouraged.
4.It’sallaboutpull,notpush.Pullsystemsletpeoplebringtothemthecontentandrelationshipsthattheywant,insteadofhavinganexternalentityforceituponthem.
5.Distributioninsteadofcentralization.Oneoftenoverlookedaspectofsocialmediaisthefactthattheinterlocutorsaremanyandvaried.
Definecorporate(business)performancemanagementandidentifythemajorstepsoftheprocess.
Corporate(business)performancemanagement(CPM,BPM)isaclosedloopprocessthatlinksstrategytoexecutioninordertooptimizebusinessperformance.
Themajorstepsoftheprocessare:
Settinggoalsandobjectives.
Establishinginitiativesandplanstoachievethosegoals.
Monitoringactualperformanceagainstthegoalsandobjectives.
Takingcorrectiveaction.
Definethreewayssocialnetworkscangeneraterevenues.
Usingsocialnetworksforadvertising,selling,andshopping.
Offeringpremiumserviceforamonthlyorperservicefee.
Organizationspartneringwiththesocialnetworks,payingthemamonthlyservicefee.
Somesocialnetworkshaveanetworkofthousandsoflocalphysicalvenueswherememberscanmeet.Thesevenues,likecoffeeshops,maychoosetopayafeetobeaffiliatedwiththesocialnetwork.
Definebusinessnetworksandwhatdeterminestheirsuccess.Identifylocationswherebusinessnetworkingcantakeplace.
Abusinessnetworkisagroupofpeoplethathavesomekindofcommercialorbusinessrelationship;
suchastherelationshipsbetweensellersandbuyers;
buyersamongthemselves;
buyersandsuppliers;
andcolleaguesandothercolleagues.Businessnetworkingfunctionsbestwhenindividualsoffertohelpotherstofindconnectionsratherthancold-callingonprospects.
Businessnetworkingcantakeplaceoutsideoftraditionalbusinessphysicalenvironments.Forexample,publicplacessuchasairportsorgolfcoursesprovideopportunitiestomakenewbusinesscontactsifanindividualhasgoodsocialskills.
Definesocialnetworksandidentifytheobjectivesoftwopeople-to-peoplesocialnetworksandtwobusiness-orientedsocialnetworks.
SocialnetworksareWebsitesthatconnectpeoplewithspecifiedinterestsbyprovidingfreeservices,suchasdisplayingimagesandpictures,e-mail,blogging,andsoon.
F—facilitatessocialization
MyS—Themostvisitedsocialnetwork
YouT—userscanuploadandviewvideoclips
F—userssharephotos
F—providesaplatformtofindfriendsandmakecontacts
YUB.com—Asocialnetworkfordiscountshoppers
C—asuper-siteforclassifiedads.
Definerevenuemodelandidentifyfourmajorrevenuemodels.
ArevenuemodeldescribeshowtheorganizationortheECprojectwillgeneraterevenue.
Majorrevenuemodelsare:
Sales.CompaniesgeneraterevenuefromsellingmerchandiseorservicesovertheirWebsites.
Transactionfees.Acompanyreceivesacommissionbasedonthevolumeoftransactionsmade.Ortransactionfeescanbeleviedpertransaction.
Subscriptionfees.Customerspayafixedamount,usuallymonthly,togetsometypeofservice.
Advertisingfees.Companieschargeothersforallowingthemtoplaceabannerontheirsites.
Affiliatefees.Companiesreceivecommissionsforreferringcustomerstoothers’Websites.
Definesupplychainandlisttheactivitiesthatareinvolved.
Asupplychainistheflowofmaterials,information,money,andservicesfromrawmaterialsuppliersthroughfactoriesandwarehousestotheendcustomers.Asupplychainalsoincludestheorganizationsandprocessesthatcreateanddeliverproducts,information,andservicestotheendcustomers.Thetermsupplychaincomesfromtheconceptofhowthepartneringorganizationsarelinkedtogether.
Asupplychaininvolvesactivitiesthattakeplaceduringtheentireproductlifecycle,fromdirttodust.However,asupplychainismorethanthat,becauseitalsoincludesthemovementofinformationandmoneyandtheproceduresthatsupportthemovementofaproductoraservice.Finally,theorganizationsandindividualsinvolvedareconsideredpartofthesupplychainaswell.Whenlookedatverybroadly,thesupplychainactuallyendswhentheproductreachesitsafter-usedisposal.
E:
Explainhowonlinebusinessescanpersonalizeforeachcustomerorgroupsofcustomerswithsimilardemands.
Onlinebusinesseshaveabilitytocreateanelementofpersonalizationforeachindividualconsumer.Ane-tailercanusecookiefilesandothertechnologiestotrackthespecificbrowsingandbuyingbehaviorofeachconsumer.Withthatinformation,thee-tailercancreateamarketingplantailoredtothatconsumer’spatternbyshowingitemsofinterest,offeringincentivesthatappealtothatconsumer’ssenseofvalue,orprovidingcertainservicesthatwillattractthatconsumerbacktotheWebsite.
TheInternetalsoallowsforcustomersthemselvestoeasilyconfigurationtheproductorservicetheywant.Thisself-customizationfeaturecreatesalargedemandforpersonalizedproductsandservices.Manufacturerscanmeetthatdemandbyusingamasscustomizationstrategy.
Explaintangiblecostsandbenefits;
andintangiblecostsandbenefits.
Tangiblecostsarethosethatareeasytomeasureandquantifyandthatrelatedirectlytoaspecificinvestment.Thecostsinvolvedinpurchasinghardware,software,consulting,andsupportservicesusuallyaretangible,asarelaborcosts.Thesecostscanbemeasuredthroughaccountinginformation.
Tangiblebenefitsaredirectbenefitssuchasincreasedprofitability,improvedproductivity,andgreatermarketshare,canbemeasuredwithrelativeease.
Intangiblecostsareindirectcoststhatmayincludethelearningcurveofthefirm’scustomerserviceemployeestoincorporateanECsystemtores
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