世纪商务英语基础1教案.docx
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世纪商务英语基础1教案.docx
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世纪商务英语基础1教案
Unit1商务语言
I.RelatedBackgroundInformation
1.AlisonThomas
AlisonThomasisaprofessionalfreelancewriterbasedinBristol,southwestEngland.Shehaswrittenforawidevarietyofmagazinesandnewspapers,includingnationalbroadsheets.Herworkcoversabroadfield,frompersonalfinancetopottery,fromdivingtoneedlework.Herspecialistareasaretravel,languages,educationandbusiness.
2.Europhone
EurophoneUSA,Inc.isamulti-facetedtelecommunicationscompany.Since1991,Europhonehasofferedacomprehensiverangeoftelecommunicationsproductsandservicessuchas:
◆CellularPhonesandAccessories
◆Mobilepartnerednetwork-basedcommunicationsservicesintheU.S.andEurope
◆PrepaidPhoneCards
◆GSMeasyroampre-paidphonecards
◆LongDistanceService
◆InternetServiceProviders/PrepaidInternetService
◆LaptopComputers
EurophonehasdevelopedtheEurophoneGroupofCompanies(Inc.)withthefollowingoperatingdivisions:
NorthernEurope,CentralEurope,SouthernEurope,America,AsiaPacific,GroupProducts&Services,andGlobalplatform&InternetServices.
EurophoneusesTDMA,CDMA,andGSMnetworksinvariouspartsofthecountryandtheglobetodeliverhighqualitydigitalvoice,messaginganddataproducts.Thefocusisonleadingthemarketthroughqualityofspeedandinnovation.
3.Confucius,Philosopher
◆Born:
551BC
◆Birthplace:
Lu,China(nowShandongProvince)
◆Died:
479BC
◆BestKnownAs:
ChineseSage
◆AlsoKnownAs:
KongFu-Zi
Confuciuswasateacher,scholarandminorpoliticalofficialwhosecommentaryonChineseliteraryclassicsdevelopedintoapragmaticphilosophyfordailylife.Notstrictlyreligious,theteachingsofConfuciuswereautilitarianapproachtosocialharmonyanddefinedmoralobligationsbetweenindividualsandsocialsystems.AfterhisdeathhispupilscollectednotesonhissayingsanddoingsandrecordedthemastheAnalects.Thiscompilationwasaddedtoovertheyears,andmanysayingsattributedtohimareprobablyonlylooselybasedonhisteachings.HisapproachwasformalizedintoapoliticalandreligioussystemduringtheHanDynastyintheearlypartofthethirdcentury.Itwasembracedbysubsequentgenerationsandwasthe“statereligion”ofChinauntilthelatterpartofthe20thcentury.InrecentyearscriticshavecondemnedConfucianism,characterizingitsrelianceontraditionasanimpedimenttomodernization.
“Confucius”istheLatinrenderingofhisChinesename,KongFu-Zi,whichissometimesalsospelledasKungFu-Zi,K’ung-fu-tze,orinothervariations.Thenameisunrelatedtothemartialartknownaskungfu.
4.Koreanlanguage
OfficiallanguageofNorthKoreaandSouthKorea,spokenbymorethan75millionpeople,includingsubstantialcommunitiesofethnicKoreanslivingelsewhere.Koreanisnotcloselyrelatedtoanyotherlanguage,thoughadistantgenetickinshiptoJapaneseisnowthoughtprobablebysomescholars,andanevenmoreremoterelationshiptotheAltaiclanguagesispossible.KoreanwaswrittenwithChinesecharacterstostandinvariouswaysforKoreanmeaningsandsoundsasearlyasthe12thcentury,thoughsubstantialdocumentationisnotevidentuntiltheinventionofauniquephoneticscriptforitin1443.Thisscript,nowcalledHangul,representssyllablesbyarrangingsimplesymbolsforeachphonemeintoasquareformlikethatofaChinesecharacter.Grammatically,Koreanhasabasicsubject-object-verbwordorderandplacesmodifiersbeforetheelementstheymodify.
II.LanguagePoints
TextA
1.EnglishmaybethelanguageofinternationalbusinessbutasAlisonThomasreports,it’snotonlynon-nativespeakerswhoneedtolearnhowtouseiteffectively.
本句是由连词but连接的并列句,后半句是强调句,强调主语non-nativespeakers。
译文:
英语是国际商务语言,但是正如艾莉森·托马斯报道的,不仅仅是非英语国家的人需要学习如何有效地使用英语。
effectivelyad.
(1)inawaythatproducestheresultthatwasintended有效地;生效地
◆Thepublicshouldbeeducatedinhowtouseenergymoreeffectively.
公众应接受到合理地利用能源的教育。
◆Childrenhavetolearntocommunicateeffectively.
儿童应该学会如何进行有效交流。
(2)usedtodescribewhatyouseeastherealfactsofthesituation[sentenceadverb]事实上
◆Effectively,theirresponsewasarefusal.
实际上,他们的答复是拒绝。
◆Effectively,ithasbecomeimpossibleforustohelp.
事实上,我们几乎不可能提供帮助。
2.ThesecompaniesrecognizeandatthesametimeincreasethedominanceofEnglishasthelanguageofinternationalcommunication.
本句主语是Thesecompanies;谓语是recognizeand…increase;宾语是English。
译文:
这些公司认识并提高了英语作为国际交流语言的统治地位。
recognizev.
(1)toacceptoradmitthatsomethingistrue承认(事实)
◆Herecognizedhislackofqualifications/thathewasnotqualifiedforthepost.
他承认自己不够条件(没有资格)担任那个职务。
◆ThefirmrecognizedTom’soutstandingworkbygivinghimanextrabonus.
公司发给汤姆一笔额外奖金以表彰他工作出色。
(2)toknowwhosomeoneisorwhatsomethingis,becauseyouhaveseen,heard,experienced,orlearnedabouttheminthepast认出,识别;认识
◆Ididn’trecognizeyouinyouruniform.
你穿着制服,我没认出来是你。
Synonym
realize,recognize
Ifyourealizeafact,youknowandunderstandit,orbegintounderstandit.
◆Doyourealizehowdangerousthisis?
你没意识到这有多危险吗?
◆IrealizedthatthejobwasgoingtotakelongerthanIthought.
我意识到这个工作需要的时间要比我设想的长。
Ifyourecognizeafactorproblem,youacceptthatitexists
◆Werecognizethatmanystudentsneedextrahelp.
我们认识到很多学生需要额外帮助。
◆Thegovernmentdoesnotrecognizetheneedformorefunding.
政府没有认识到需要更多的资金。
dominancen.
thefactofbeingmorepowerful,moreimportant,ormorenoticeablethanotherpeopleorthings优势;支配(地位),统治(地位)
dominanceof
◆thecontinuingdominanceofthearmy
军队的持续统治
political/economic/culturaletc.dominance
◆theeconomicandpoliticaldominanceofWesterncountries
西方国家的经济政治统治地位
dominanceover
◆television’sdominanceoverothermedia
电视相对于其他媒体的优势地位
3.LanguagetrainerJacquieReidthinksweconsistentlyoverestimatethefluencyofnon-nativespeakers.
consistentlyad.
alwaysbehavingorhappeninginasimilar,especiallypositiveway
一贯地,一向
◆Hehasbeenactingconsistentlyinbadfaithandthetimewhenhekeepshispromisewillnevercome
他一贯不讲信用,要想让他履行诺言基本是不可能的。
consistenta.
◆Ileftasearlyasitwasconsistentwithpoliteness.
我在不失礼的情况下提前离开了。
◆Thelastfiveyearshaveseenaconsistentimprovementinthecountry’seconomy.
在最近的五年里,这个国家的经济状况一直在好转。
overestimate
(1)vt.&vi.tothinksomethingisbetter,moreimportantetcthanitreallyis[=underestimate]对……评价过高
◆Ioverestimatedhisabilitieshe’sfindingthejobverydifficult.
我过高估计了他的能力——现在他觉得工作非常困难。
◆Hejustknowshowtoglorifyhimself,don’toverestimatehim.
他这人只会自我吹捧,你可别高看了他。
◆Somepeopleholdtheopinionthatidentitytheftisaminoroffenceanditsharmhasbeensomewhatoverestimated.
有些人认为身份盗窃是小罪过,对它所造成危害的估计有些过高。
(2)vt.&vi.guessanamountorvaluethatistoohigh[=underestimate](对数量、价值等)估计过高
◆Ioverestimatedtheamountofmilkwe’dneedfortheweekend.
我过高估计了我们周末的用奶量。
(3)n.acalculation,judgment,orguessthatistoolarge过高的估计
◆Thefigureof30%isclearlyanoverestimate.
30%这个数字明显是估计过高。
4.Dr.JasminePatel,alanguageconsultantatEurophone,saysdifferentlanguagesalsohavetheirownapproachestodialogue.
consultantn.
someonewhosejobistogiveadviceonaparticularsubject顾问
◆Heboughtsomeclose-endedfundsattheadviceofhisfinancialconsultant.
他在理财顾问的建议下,购买了一些封闭基金。
◆Acompanywantedtohirehimastheirconsultant,butherefusedfirmly.
一家公司想邀请他去当顾问,但是他拒绝了。
approach
(1)n.amethodofdoingsomethingordealingwithaproblem方法,方式
◆Hedecidedtoadoptadifferentapproachandteachtheleadershipskillsthroughcase
study.
他决定采取一种不同的方法,通过案例学习来讲授领导技巧。
approachto
◆Itriedadifferentapproachtotheproblem.
我试着用不同的方法来解决这个问题。
◆Organizationsshouldtakeapositiveapproachtocreativethinking.
组织机构应该采取积极的方法来鼓励创造性思维。
◆Althoughtheytriedveryhard,theyfailedonthevergeofsuccessbecauseofimproperapproach.
他们付出了很大的努力,但终因方法欠妥功败垂成。
(2)n.aroad,pathetc.thatleadstoaplace,andisthemainwayofreachingit通道,入口
◆Alltheapproachestothepalacewereguardedbytroops.
通往宫殿的所有道路都有部队把守。
◆Allapproachestothecitywereblocked.
通往这座城市的所有道路都被封锁了。
(3)vt.&vi.tocomenearornearertosomethingorsomeoneinspace,time,qualityoramount走近,靠近
◆Hecautiouslyapproachedthehouse.
他小心地走近那房子。
◆Sheheardfootstepsapproaching.
她听到脚步声越来越近。
◆SomebodysaidthatbecauseIhaveacertainseriousairaboutme,it’sdifficultforotherstoapproachme.
有人说我外表带点儿严肃的调调,所以让人很难接近。
(4)vt.tospeak,writeorvisitsomeoneinordertodosomethingsuchasmakearequestorbusinessagreement找……商量(或联系)
◆Haveyouapproachedthemanagerabouttakingadayoffnextweek?
你是否同经理谈过下周请一天假的事?
(5)tobegintodealwithasituationorprobleminaparticularwayorwithaparticularattitude处理,解决
approachaproblem/task/matteretc.
◆Thereareseveralwaysofapproachingtheproblem.
处理这个问题有好几个方法。
5.Afrequentcommentmadeinfollow-upevaluationsisthatincreasedawarenesshasimprovedcommunicationandmoreimportantlygivenparticipantsabetterunderstandingoftheirownlanguageandhowothersmightinterpretit.
本句主语是Afrequentcomment;过去分词短语madeinfollow-upevaluations做后置定语;谓语is;that引导表语从句;从句的主语是increasedawareness,hasimproved…and…given做并列谓语,communication是improved的宾语,participants是given的间接宾语,abetterunderstanding是直接宾语。
译文:
在跟踪评价中经常听到的评论是,认识的提高改善了沟通,更重要的是让接受培训者更好地了解自己的语言以及别人是如何理解的。
comment
(1)n.somethingthatyousayorwritethatexpressesyouropinion[=remark]评论
◆ThePrimeMinisterwasnotavailableforcomment.
首相无暇做出评论。
commenton/about
◆Hemadeseveralfavorablecommentsabouttheircandidate.
他对他们的候选人发表了一些有利的评论。
◆Weareawaitingyourcommentonthe
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