Dialog Telekom Limited Mobile Telecommunication strategic management.docx
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Dialog Telekom Limited Mobile Telecommunication strategic management.docx
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DialogTelekomLimitedMobileTelecommunicationstrategicmanagement
foldunfold
TableofContents
WikiEditingTips
AssignmentGeneralNotes&ChangeLog
Assignment
CaseStudy
DialogTelekomLimited:
LeaderinMobileTelecommunication
Introduction
History
IndustryBackground
Vision
Mission
CorporateValues
OrganizationalGoals
Culture
OrganizationalStructure
BoardOfDirectors
SeniorManagement
Products&Services
Mobile
ISP
Global
Broadband
DialogSAT
RewardsPrograms
Operations
CoporateSocialResposibilities
Reference
CaseAnalysis
DialogTelekomLimited
ExecutiveSummary
Introduction
InternalEnvironmentAnalysis
Strategy
Structure
Systems
Style
Staff
SuperordinateGoals
Skills
FinancialAnalysis
ExternalEnvironmentAnalysis
PESTEL
Political
Economical
Socio-Cultural
Technological
Ecological
Legal
Fiveforces
ThreatofNewEntrants
BargainingPowerofBuyers
ThreatfromSubstitutes
BargainingPowerofSuppliers
RivalryamongCompetingFirms
SWOTAnalysis
Strengths
Weaknesses
Opportunities
Threats
StrategicAlternatives&Recommendations
CorporateStrategy
BusinessStrategy
FunctionalStrategy
Implementation
Evaluation&Control
Conclusion
PresentationSlides
Slide:
ExternalEnvironmentAnalysis
Slide:
PESTAnalysis
Political
Economical
Socio-Cultural
Technological
Legal
Fiveforces
ThreatofNewEntrants
BargainingPowerofCustomer(Buyer)
ThreatfromSubstitutes
BargainingPowerofSuppliers
RivalryamongCompetingFirms
SWOTAnalysis
Strengths
Weaknesses
Opportunities
Threats
Slide3
Sliden
Appendix
AppendixA:
FinancialStatements
WikiEditingTips
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AssignmentGeneralNotes&ChangeLog
1.Createdtheinitialassignmentstructure-Jayani,Kanchana,Buddy
2.UpdatedtheSWOTanalysis-Suranga
3.CreatedtheIntroduction,Background/History,Vision/Mission…etc-Jayani
4.UpdatedtheSWOTanalysis-Eranda
5.Updated7swithEranda'sinputs-Buddy
6.UpdatedProducts/ServiceswithEranda'sinputs-Buddy
7.UpdatedtheculturesectionwithBS-Buddy
8.UpdatedFiveForces,updatedSWOT,StrategicAlternatives&Recommendations-Kanchana
9.AddedtheCSRarea-Buddy
10.UpdatedtheFunctionalStrategyareawithcopyrights/patents-Buddy
11.AddedthePESTELarea,'ecology'needstobefilled-Buddy
12.ChangeExternalEnvtoIndustryBackgroundandreplacedthecontent-Nirmal
13.ChangedthePESTELtodrawupanalysisfromthecase(IndustryBackground-Nirmal
14.UpdatedCSR-Kanchana
15.Referenceincluded-Nirmal
Assignment
1.Identifyacompanythatusesstrategicmanagementandbuildacomprehensivecasestudy.
2.Writeananalysisofthecasestudyandsuggestpossiblestrategicalternativestofollow.
3.Prepareapresentationbasedontheaboveanalysis.
4.Duedate:
27thJanuary2007,Saturday.
CaseStudy
DialogTelekomLimited:
LeaderinMobileTelecommunication
Introduction
DialogTelekom,SriLanka'sflagshipTelecommunicationsCompanyoperatesDialogGSM,thecountry'slargestmobilephonenetwork,andisaSubsidiaryoftheTelekomMalaysiaGroup.ThecompanyisalsoakeyplayerintheInternetServiceProvisionMarketwithitsstateoftheartISP,DialogInternet,andalsooperatesDialogSAT,thecountry'spioneerMobileSatelliteServiceProvider.FollowinganaggressiveentryintotheInternationalServicesMarket,DialogGlobalhasestablisheditselfasapremierproviderofInternationalServicesinSriLanka
Asespousedinitssignature,"TheFutureToday",thecompanypridesitselfinitscommitmentto,andachievementtrailin,Research,DevelopmentandNewTechnologyintroduction.DialogGSMhasthedistinctionofplacingSriLankaasthefirstinthecountryintheregionandamongthefirst40countriesintheworldtosupportHighSpeedPacketBasedMobileDataServiceswiththelaunchofGPRS(GeneralPacketRadioService)in2001.GPRS-akeyelementof2.5GGSM,isamajorsteptowards3G(3rdGeneration)technology,offeringhigherdataspeeds,packetbaseddatacommunicationsandendtoendIP(InternetProtocol)basedconnectivity.DialogGSMextendeditsregionalleadershipinmobiletechnologywiththeintroductionofMulti-MediaMessaging(MMS)in2002placingitselfamongthefirst35networksintheworldtosupportthisbreakthroughmobiletelecommunicationstechnology,enablingtheexchangeofmulti-mediacontentbetweenmobilephonesandevento/fromtheInternet.
Inadditiontotheabovecuttingedgeservicedevelopments,thecompanywasinstrumentalinextendingthescopeofmobiletelephonytomobiledataandahostofvalueaddedapplicationswithinthefirstfewyearsofitsoperation.MobileBanking,mobileemail,InformationonDemandservices,interactiveShortMessagingservicesforentertainmentaswellasbusinessapplicationsweresomeoftheValueAddedServices(VAS)whichwereincommercialoperationin1998wellaheadofregionalnetworks.Thecompany'sthrusttowardstheexpansionofitsportfolioofservicescontinueswithrelentlessmomentum,themostrecentadditionsbeingtheMobile-Walletastateoftheartmobilecommerceapplicationenablingsecurepaymentforawiderangeofproductsandservicesviaamobilephoneandlocationbasedservices.ThenetworkalsoprovidesarangeofVoicePortalServicesprovidingvoicebasedentertainmentservicesrangingfromSportsnewsandgreetingstotheregistrationformedicalappointments.
Thecompanypridesitselfinacustomerservicinginfrastructurewhichisunrivalledbyanyotherserviceproviderinthecountry.Poweredbyadedicatedstaffofover150serviceprofessionals,thecompanyprovides24x7supportforallitsservicestoitscustomers.Withtherecentlaunchofitsstateoftheartcontactcentre,billedasaflagshipinstallationinSriLanka,Dialog'sserviceagentsareavailableroundtheclockviapersontopersoninteraction,webbasedchatand/oremailtosupportthecompany'severincreasingcustomerbase.
Thecompanybelievesin,andattributesitssuccessto,theskills,dynamismandbountifulpotentialofthepeopleofSriLanka.ThroughtheyearsduringwhichthecompanygrewtobeingahallmarkforSriLankantechnologyexcellenceontheglobalmobiletelecommunicationsmap,ithasalsoworkedaggressivelytowardsdevelopingthepotentialofseveralsegmentsofthecommunity.CenteredonitsCHANGE-"TransformingTheirFutureToday"programme,awidevarietyofcommunitydevelopmentinitiativeshavebeeninitiatedbythecompany,rangingfromsupportfornationallyrecognisedinitiativesdirectedatupliftingtheHearingandSpeechimpaired,theDisabledandthenation'sChildren,throughtothesponsorshipofsportsenablingSriLankantalenttobeshowcasedontheinternationalstage.
Thecompany'sresearchanddevelopmenteffortshavealsobeendirectedattheuseofmobilecommunicationstechnologyforthebenefitofthecommunity.Thecompanyhasbeenrecognisedasaworldleaderinthisrespectandhasthedistinctionofbeingtheonlyoperatorintheworldtowin3GSMWorldAwards(fromtheworldGSMbody)foritsinnovationsintheuseofwirelesstechnology.Thelastoftheseawardswaswonforthecompany'suniqueSMSbasedBloodDonationnetworkestablishedincollaborationwiththeNationalBloodTransfusion
History
DialogGSMhasspearheadedthemobileindustryinSriLankasincethelate90'spropellingittoaleveloftechnologyonparwiththedevelopedworld.Thecompanyoperatesa2.5GGSMnetwork,supportingtheverylatestinmultimediaandmobileInternetservices,andalsoprovidesInternationalRoamingfacilitiesinover100countries.DialogGSMisthecountry'slargestcellularnetworkprovidingservicestooverhalfamillioncustomers(asof2002)acrossallnineprovincesoftheisland.
TherelentlesspursuitofexcellenceinhightechnologyserviceprovisionearnedthecompanythedistinctionofbeingthefirstTelecommunicationsoperatorinSouthAsiatoreceiveISO9001certification.TheCommitmentofthecompanytoexcellenceinbusinesspracticesledtothewinningoftheNationalQualityAward(LargeScaleServiceCategory)in2001,followedcloselybyInternationalrecognitionintheformofthe(MalcolmBaldridge)AsiaPacificQualityAwardin2002.
Thecompanyhaspursuedastrategyofbroadeningitsportfoliooftelecommunicationsservicesandin1999launchedDialogInternetafullyfledgedISPconnectedthroughtotheInternetBackboneofTelekomMalaysiawithintheMultiMediaSuperCorridorinCyberJaya.
Thecompanyhaspioneeredanewdimensioninmobiletelephonyin2002,throughthelaunchofSatelliteMobileTelephonyServicesunderthebrandnameofDialogSAT.DialogSATbringswithittheextensivecoverageoftheThurayaSatelliteMobileTelephonyServices,nowavailablethroughoutthelengthandbreadthofSriLankaandreaching3.2billionpeoplein99countriesacross3continents.
TheliberalisationoftheInternationalTelecommunicationsmarketin2003providedanopportunityforthecompanytolaunchitslatestpowerbrand-DialogGlobal,aforerunnerintheInternationalServicesmarket.WithrobustlinkagesintotheGlobalne
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