大学体验英语第二册Unit3课文B优质PPT.ppt
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大学体验英语第二册Unit3课文B优质PPT.ppt
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Advertisersareskilledintheartofmakingtheirproductslookthebesttoappealtooursenses.Butproductsarentalwayswhattheyseem.Sometimesadvertisingisdeceptiveandas5)_,wemustbecarefulaboutwhatwechoosetobuy.Itisimportanttolearnto6)_productsandidentifyourpurposeinpurchasingthethingsweneed.,competing,variety,choose,drink,consumers,compare,Lead-in,Butthegoodthingaboutadvertisingisthatithelpspeopleto7)_andrefinetheirchoices.IntheUnitedStates,theAdCouncilcreatestimelypublicservicemessagestothenation.Theirpurposeistoraiseawarenessofpublicproblemsthatcitizenscan8)_to.Inspiringadscauseindividualstotakeactionandevensavelives.9)_inAmerica,forexample,hasbeenreducedovertheyearsbecauseofthecreativepublicserviceadvertisementsthatthecouncil10)_.“Please,pleasedontbealitterbug,causeeverylitterbithurts.”Manyfamilieshavetaughttheirchildrentoplacelitterinthetrashcaninresponsetothiscatchyphrase,whichhasaffectedgenerationsaseachsucceedinggenerationhastaughttheirchildrennottolitter.,makedecisions,respond,Pollution,provides,Lead-in,forsalebeonsale/haveasaleaclearancesaleappealtodeceptiveraiseawarenessoftakeactiontrashcan,出售减价销售清舱出售吸引欺骗的提高意识采取行动垃圾箱,LanguageFocus-Lead-in,Task1,Task2,Dialogue1,Dialogue2,CommunicativeTasks,John:
Lili,haveyouseenthispublicserviceadvertisementonchildreninthemountainousregionswhoaredroppingoutofschoolorareunabletoattendschoolbecausetheirfamiliescannotaffordthetuition?
Lili:
No,John,IdontbelieveIveseenit.Wheredidyoufindit?
John:
Inthelocalnewspaper.Apparentlyitsanadvertisementbyapublicservicegroupwhoisseekingfinancialassistanceanddonationstohelpthesechildren.Lili:
Ihadnoideathisproblemevenexisted.Iwishtherewassomethingwecoulddotohelp.,John:
Well,theadvertisementprovidesatelephonenumberandanaddresswheredonationscanbemade.IthinkIknowwherethelocationis;
itsalargevolunteercenter.Theadvertisementsaysthattheyarelookingformoneydonationsaswellaseducationalbooksandschoolsupplies.Lili:
IvegotquiteafewschoolbooksleftoverfromaSummerSchoolprogramthatIwasenrolledinafewyearsago.Iwouldlovetodonatethemtothechildrenthere.John:
AndIwouldbewillingtodonatesomemoney.Whydontyoucarrythebooksovertotheaddress?
Lili:
Thatsoundsgreat.Imreallygladyousawthatpublicserviceadvertisement.Itfeelsgoodhelpingothersinneed.John:
ImgladIsawittoo.Imsuremorepeoplewouldbewillingtohelpoutifonlytheyknewtherewasaneed.Lili:
Iagree.Volunteergroupsaresoimportant.Weneedmoreofthesekindsofeffortshelpingsociety.,Dialogue1:
TalkingAboutaPublicServiceAdvertisement,CommunicativeTasks,Michael:
Isurefeelcheated!
Xiaolin:
Why?
Didsomebodytakeadvantageofyou?
Michael:
Notreally.Itsreallymyownfault.IsawasalespromotionadvertisementinthenewspaperlastweeksayingthatmanyitemsatAASupermarketweregoingtobemarkeddown50%overtheweekend.So,IgotupearlySaturdaymorningandrushedovertherefirstthingandboughtseveraloftheitems.Xiaolin:
Soundslikeyougotsomegreatdeals!
Sowhydoyoufeelcheated?
Michael:
IguessIwassocaughtupintheexcitementofgettingsuchagooddiscountthatIdidntbothertonoticetheexpirationdatesonsomeoftheproducts.Iboughtalargeboxofmilkthinkingitwouldlastmethewholeweek.Ijustnoticedtodaythatitwasduetoexpiretomorrow!
Whatawaste!
Ilearnedthesamelessonthehardwaymyself.Itsfrustrating,Iknow.Michael:
ItmakesmesoangrytorealizethatnotonlydidInotsave50%,IlostmoneybecauseIhadtothrowthemilkaway.,Xiaolin:
Shoppershavetobeonguardagainstthose“beautifultraps”ofadvertising.Wethinkweregettingareallygooddiscountwheninfactwerejustgettingalowerqualityproduct.Michael:
Illstillwatchfordiscounts,butImgoingtomakesureIalwayschecktheexpirationdatesfromnowon.Xiaolin:
ThatswhatIdo.,Dialogue2:
TalkingAboutaSalesAdvertisement,CommunicativeTasks,BrianandXiaohongtalkaboutanenvironmentalprotectionadvertisementinwhichthecitizensarerequestedtosortouttheusefulwastesandputtheminthreeslotsblueslotforpaper,yellowforaluminiumcans,andbrownforplasticbottles.Theythinkitagoodideatodisposeofthewastes.,Brian,whocommentsonanenvironmentalprotectionadvertisementaboutwestdisposal.,Reference,CommunicativeTasks,RoleA,RoleB,RoleA,RoleB,BrianandXiaohongtalkaboutanenvironmentalprotectionadvertisementinwhichthecitizensarerequestedtosortouttheusefulwastesandputtheminthreeslotsblueslotforpaper,yellowforaluminiumcans,andbrownforplasticbottles.Theythinkitagoodideatodisposeofthewastes.,Xiaohong,whoalsocontributeshis/herideaonthesameadvertisement.,Reference,CommunicativeTasks,Brian:
Ireceivedanadvertisementinthemailtodayaboutsortingwasteproductstohelpprotecttheenvironment.Xiaohong:
Ireceivedittoo.Itsuresoundslikeagoodideasortingoutitemsthatcanberecycled,likepaper,aluminiumcansandplasticbottles.Brian:
Ivealreadyseenthethreeslotsthattheadvertisementsaidweshoulduse:
ablueslotforpaper,yellowforaluminiumcans,andbrownforplasticbottles.Xiaohong:
Doyouthinkweresupposedtorinseoutthecansandbottlesbeforeweputthemintheslots?
Task1,CommunicativeTasks,Brian:
Theaddidntsay,butIthinkitsagoodideasincetheitemsaregoingtoberecycled.Well,atleastthatswhatIplantodo.Xiaohong:
Metoo.Doyouthinkothercitizenswillbotherwiththisprogram?
Brian:
Icertainlyhopeso.Everyoneshouldbeabletorecognizetheimportanceofprotectingtheenvironment.Xiaohong:
Youreright.Recyclingthesekindsofitemsshoulddrasticallyreducetheamountoflandusedforwastedisposal.Brian:
Letshopeeveryoneelseseesthisadvertisementandstartsrecyclingtoday!
Task1,CommunicativeTasks,RoleA,RoleB,Victorsawanadvertisementsaying“ClearanceSale”infrontofXYZfashionshop.Hepaid30yuanfortwoT-shirts,buttheyshranktochildrenssizeafterbeingwashedonlyonce.HisfriendLiliremindedhimtobealwayscarefulabouttheso-called“pricecutting”andnottobemisledbythebeautifulliesinthead.,Victor,whoboughttwoT-shirtsforthe“ClearanceSale”advertisementwhiletheshirtsshranktochildrenssizeafterbeingwashedonlyonce.,Reference,CommunicativeTasks,Victorsawanadvertisementsaying“ClearanceSale”infrontofXYZfashionshop.Hepaid30yuanfortwoT-shirts,buttheyshranktochildrenssizeafterbeingwashedonlyonce.HisfriendLiliremindedhimtobealwayscarefulabouttheso-called“pricecutting”andnottobemisledbythebeautifulliesinthead.,Lili,whosuggestsVictortobecarefulaboutthebeautifulliesinthead.,Reference,CommunicativeTasks,RoleA,RoleB,Victor:
ImnevergoingtoshopatXYZFashionShopagain!
Itsnotoneofmyfavoritestoreseither.Whathappenedtoyouthere?
Victor:
Theywereadvertisinga“ClearanceSale”infrontoftheshopandIboughttwoT-shirtsfor30yuan.Theproblemis,theshirtsshranktochildrenssizeafterbeingwashedonlyonce!
Didtheshirtshavelaundryinstructionsonthem?
Yes,andIfollowedthemexactly.Talkaboutcheapmerchandise!
Didyoutryandgetyourmoneybackfromthestore?
Yes,buttheysaidtheydontguaranteetheirproducts.Imnevershoppingthereagain!
Task2,CommunicativeTasks,Lili:
ThatswhyXYZFashionShopisnotastoreIwillshopateither.Thereareotherbetterqualitystoresthatwillrefundyourmoneyifthereisaproblemwithoneoftheirproducts.Itsjustnotworthtakingachancewhenstoresuseso-called“pricecutting”techniquestomisleadshoppersintobuyingpoorqualityproducts.Victor:
Yeah,misleadingwiththeirbeautifuladvertisinglies!
Ifenoughpeoplebecomeawareoftheirpoorquality,andtheirliesinadvertising,thestorewillnotbeabletostayinbusinessbecausenoonewillshopthere.Victor:
Ihopeyoureright.Storeslikethatshouldnotbeinbusiness!
Task2,CommunicativeTasks,publicserviceadvertisementattendschooldropoutofschoolapparentlyseekfinancialassistancevolunteergroupdonation/donateIhavenoideaWhydontyou,公益广告上学辍学显而易见寻求经济援助志愿者组织捐助我不知道为什么不,LanguageFocusDialogueSample1,takeadvantageofsalepromotionadsexpirationdatebeduetoexpiretomorrowlearnthelessonbeonguardagainstgetadiscountlow/poorqualityproductclearancesaletrapofadvertisingItsreallynotmyfault.SoundslikeTheitemsaremarkeddown50%.,利用促销广告保质期至保质期到明天吸取教训警惕打折购买质次产品清仓甩卖广告陷阱不是我的错。
似乎这些商品半价销售。
LanguageFocusDialogueSample2,TextStructure,ContentAwareness,ContentAwareness,announcementsofbirthsanddeaths,second-handhouses&
cars,ContentAwareness,_1Advertisementscontributefinanciallytomostmagazines._2Advertisementsofcigarettesarenotseenanymorenowadays._3Wemayturnmentallynumbedbycontinuousadvertising._4Keepingacoldmindmaypreventpeoplefrombeingtakeninbyadvertisements._5Wecanescapetheonslaughtofadvertisementsifwewantto.,T,F,T,T,F,ContentAwareness,ContentAwarenessP
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