Oral English Materials 商贸英语面试问答.docx
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Oral English Materials 商贸英语面试问答.docx
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OralEnglishMaterials商贸英语面试问答
OralEnglishmaterials
1.Howtomaintaincustomerinterestinacompany’sproducts?
Asisknowntoall,itisveryimportantforacompanytomaintaincustomerinterestintheirproducts.Ithinkacompanyshouldtryeverypossiblewaytoretainitscurrentcustomers.
First,itshouldalwaysmakesurethatitprovidesitscustomerswithqualitygoodsandafter-salesservice.Second,itshouldlayenoughemphasisonthefeedbackfromitscurrentcustomersandtakepromptactiontotakecareoftheirneedsanddemands.Third,ifpossibleitmayprovidesomeincentivestoitsoldcustomers.Forexample,itcangrantacertaindiscounttothemiftheirpurchasesreachacertainamount.Apartfromallthese,acompanyshoulddesignstrategiestoattractnewcustomersandcreatetransactionswiththem,toexpandtheircustomerbase,sotospeak.Thesestrategiesincludeproductdiversificationandupgrading.
Allinall,acompanyshouldtryitsutmosttokeepitscurrentcustomerssatisfiedwithitsproductsandservices,andatthesametimeitshouldstayaheadofthemarketthroughproductandpricingstrategies.
2.Howtofillakeyvacancy?
Inordertofillakeyvacancy,acompanywillusuallyfollowthesamestandardprocedure.
Itwillbeginbyproducinganaccuratejobdescriptionofwhatitwouldlikethesuccessfulcandidatetodo.Fromthis,itcanthenproduceaprofileofthisidealcandidate,whichisalistofskills,experience,attributesandsoon.
Havingproducedthisprofile,thecompanymustthendecideonthebestrecruitmentmethodtocaptureacandidatewiththisprofile.Thismightbeaninternaladvertisementoranexternaladvertisementinanewspaper,ontheInternetsay,evenanagencyorperhapsaheadhunter.
Havingdecidedonthebestrecruitmentmethod,theadvertisementsarethenplacedortheheadhuntercontactedandalistofcandidateswillbethendrawnuptobeputthroughthecompany’srecruitmentprocesses.Thismightbeinterviews,psychometrictestsorevenhand-writinganalysis.Thiswillthenproducetheidealcandidateforthecompany.
Thecompanywillthenhavetonegotiatetermswiththiscandidateand,hopefully,thiswillresultintermswhicharebothaffordableforthecompanyandattractiveenoughtogetthecandidatetheywant.
3、CareerPlanning:
howtoassessthecareeropportunitiesprovidedbydifferenttypesofcompanies
CareerPlanning
Evenafterajobisofferedandaccepted,careerdecisionsmustbemade.On-the-jobexperiencemayaffectthedesiredpath.Aspiringtoachieveapositionabovethepresentpositionisnatural.Theplannedcareerpathtothatpositionmayinvolveeitheraseriesofpromotionswithinthefirmorswitchingtoadifferentfirm.Whileplanningacareerpathisausefulmotivator,theplansshouldbeachievable.Ifeveryoneplannedtobepresidentofacompany,mostplanswouldnotbeachieved.Thiscancausefrustration.Apreferablecareerpathwouldincludeshort-termgoals,sincesomeultimategoalsmaytaketwentyyearsorlonger.Theuseofshort-termgoalscanreinforceconfidenceasgoalsareachieved.
CareerDevelopment:
theimportanceofacquiringarangeofskillsthroughoutyourcareer
Itisimportantapersontohavearangeofskillsinthecourseofhiscareerdevelopment.Whenhehasarangeofskills,heisobviouslymorecompetitivethanthosewhodon’tandthereforehasmorechancesofpromotion.Anditwillbeeasierforhimtofindajoboutsidehiscompanyifheisnotsatisfiedwithhispresentjob.Inaddition,apersonwitharangeofskillsismorelikelytoworkhiswayuptothetopofthecorporateladder.
4、HumanResources:
howtoprovideeffectivesupportfornewmembersofstaff
Training:
Theimportanceofacontinuousprogrammeofstafftrainingwithinacompany
StaffManagement:
howtoachieveandmaintainhighmotivationamongaworkforce
MotivatingEmployees:
Employeestendtobemoresatisfiedwiththeirjobsiftheyareprovided
(1)compensationthatisalignedwiththeirperformance,
(2)jobsecurity,(3)aflexibleworkschedule,and(4)employeeinvolvementprograms.Firmsshouldofferjobsecurity,compensationthatistiedtoemployeeperformance,moreflexibleworkschedules,andmoreemployeeinvolvementprograms.Totheextentthatjobsatisfactioncanmotivateemployeestoimprovetheirperformance,firmsmaybeabletoahigherproductionlevelbyprovidinggreaterjobsatisfaction.
5、MarketingResearch
Managerscannotalwayswaitforinformationtoarriveinbitsandpiecesfromthemarketingintelligencesystem.Theyoftenrequireformalstudiesofspecificsituations.Forexample,Toshibawantstoknowhowmanyandwhatkindsofpeopleorcompanieswillbuyitsnewsuperfastlaptopcomputer.OrBaratCollegeinLakeForest,Illinois,needstoknowwhatpercentageofitstargetmarkethasheardofBarat,howtheyheard,whattheyknow,andhowtheyfeelaboutBarat.Insuchsituations,themarketingintelligencesystemwillnotprovidethedetailedinformationneeded.Managerswillneedmarketingresearch.
Wedefinemarketingresearchasthesystematicdesign,collection,analysis,andreportingofdataandfindingsrelevanttoaspecificmarketingsituationfacinganorganization.Everymarketerneedsresearch.Marketingresearchersengageinawidevarietyofactivities,rangingfrommarketpotentialandmarketsharestudies,toassessmentsofcustomersatisfactionandpurchasebehavior,tostudiesofpricing,distribution,andpromotionactivities.
Acompanycanconductmarketingresearchinitsownresearchdepartmentorhavesomeorallofitdoneoutside.Althoughmostlargecompanieshavetheirownmarketingresearchdepartments,theyoftenuseoutsidefirmstodospecialresearchtasksorstudies.Acompanywithnoresearchdepartmenthastobuytheservicesofresearchfirms.
6、Marketing:
theimportanceofpackagingproductsappropriately.
Inrecenttimes,numerousfactorshavemadepackaginganimportantmarketingtool.Increasedcompetitionandclutteronretailstoreshelvesmeansthatpackagesnowmustperformmanysalestasks-fromattractingattention,todescribingtheproduct,tomakingthesale.Companiesarerealizingthepowerofgoodpackagingtocreateinstantconsumerrecognitionofthecompanyorbrand.Forexample,inanaveragesupermarket,whichstocks15,000to17,000items,thetypicalshopperpassesbysome300itemsperminute,and53percentofallpurchasesaremadeonimpulse.Inthishighlycompetitiveenvironment,thepackagemaybetheseller’slastchancetoinfluencebuyers.Itbecomesa"five-secondcommercial."TheCampbellSoupCompanyestimatesthattheaverageshopperseesitsfamiliarredandwhitecan76timesayear,creatingtheequivalentof$26millionworthofadvertising.
7.Health&Safety
EmployeeSafety:
Firmsensurethattheworkplaceissafeforemployeesbycloselymonitoringtheproductionprocess.Someobvioussafetyprecautionsaretocheckmachineryandequipmentforproperworkingconditions,requiresafetyglassesoranyotherequipmentthatonecanpreventinjury,andemphasizeanyspecialsafetyprecautionsintrainingseminars.
Firmsthatcreateasafeworkingenvironmentpreventinjuriesandimprovethemoraleoftheiremployees.Manyfirms,suchasAlliedSignal,nowidentifyworkplacesafetyasoneoftheirmaingoals.LeviStraussandCompanyimposessafetyguidelinesnotonlyitsU.S.facilitiesbutalsoonAsianfactorieswheresomeofitsclothesaremade.StarbucksCoffeeCompanyhasdevelopedacodeofconductinanattempttoimprovethequalityoflifeincoffee-producingcountries.
8.WHATISIMPORTANTWHEN…?
Selectingapplicantsforajob
•Workingexperience
•Personalqualities
•
IchoosetopicA-whatisimportantwhenselectingapplicantsforajob.Astothistopic,asfarasIamconcerned,thereare3thingstoconsider.
First,Ithinkworkingexperienceisveryimportantwhenselectingapplicants.Applicantswhohavealreadyhadtheworkexperienceintherelevantfieldswilllearnthenewjobeasierandquicker.Anditwillalsosavethecompanyalotoftrainingfeesiftheapplicanthasrelatedexperience.
Second,wemustconsiderthepersonalqualitiesoftheapplicants,suchaspersonalityandhealth.Companiestendtoemploypeoplewhosecharacterfitsaspecialjob.Forexample,consultingcompanytendstoemployapplicantwhoisanalyticalandknowledgeable,butadvertisingagentsliketheiremployeestobeenergeticandcreative.
Third,Ibelievelanguageisofgreatimportancewhenselectingapplicants.Nowadays,wedobusinesswithpeoplefromallovertheworld.AlwayswebuygoodsfromAfrica,andsellourelectronicproducttoEurope;aforeignlanguageespeciallyEnglishisneededifthecompanywantstoexpandtotheworld.Applicantswhocanspeakoneormoreforeignlanguageswillhaveabetterchancetogetthejob.
Sample2
Asweallknow,thecriteriausedbyHRprofessionalsinscreeningandselectingapplicantsnormallyincludesuchfactorsasworkingexperience,personalqualitiesandcommunicativeskills.
Firstly,wepayalotofattentiontoworkingexperienceoftheapplicant.Apersonwithasolidrecordofrelatedexperienceismorelikelytofitinwithanewcompany.Thereforeheorshecanbetrustedtofulfillthetasksandsolvetheproblemsinamoreprofessionalandcompetentway.
Inadditiontothis,wealsolookatthepersonalqualitiesoftheapplicant.Doesheorshehasintegrity,perseveranceor‘cando’spirit?
Surelyanyorganizationcanbenefitfromthereliability,devotionandenthusiamofitsemployees.
Finally,goodcommunicativeskillssuchasinterpersonalskillsandteamspiritarealsobecominganimportantpreconditioninselectingqualifiedemploy
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